Digital TV uptake by platform

Chart 3.2 shows the rates of take-up of the different digital platforms since 1998. The take-up curves of the satellite and cable services show rapid increases during the periods in which they were converting their existing analogue customers to digital and when they were succeeding in winning large numbers of new customers. Over time, however, it can be seen that the rates of growth of satellite and cable platforms have slowed. Since its launch in October 2002, Freeview has enjoyed a similarly successful launch phase and now accounts for 24 per cent of digital homes.