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On this page you will find two datasets which provide the results of Ofcom's Adult Media Literacy Audit (4.8Mb) and the Children's Media Literacy Audit (1.4Mb) in CSV format. Fieldwork was conducted June - August 2005.

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NOTES FOR USERS

Sourcing convention

If data findings from the dataset are published by third parties in whatever form, they must be referenced as "Source: Ofcom Media Literacy Audit dataset 2005".

Disclaimer

No representation or warranty is given as to the accuracy, completeness or correctness of the provided dataset and it is provided 'as is'. It is provided without any representation or endorsement made and without warranty of any kind, whether express or implied, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

In no event will Ofcom be liable for any loss or damage including, without limitation, indirect or consequential loss or damage, or any loss or damages whatsoever arising from use or loss of use of, data or profits arising out of or in connection with the use or otherwise of the provided dataset.

Significance test

Tests have been conducted at both the 99% and 95% significance levels within each of the groups of columns shown in the tables.

Alphabetical character/s are shown which refer to the column/s which have a significantly lower percentage or mean compared to the column in which they appear.

Alphabetical characters in UPPER CASE indicate the difference is significant at the 99% confidence level, with characters in lower case indicating a significant difference at the 95% confidence level.

For example, on the adult dataset, the cell P25 has the characters 'qRS' which indicate that adults aged 16-24 are significantly more likely to agree strongly with the statement 'I'm interested in new technology' compared to those aged 45-54 (95% level), those aged 55-64 and those aged 65+ (99% level). For the avoidance of doubt, anything that is statistically significant at the 99% level is also significant at the 95% level.

Low base sizes

Where a column contains responses from fewer than 75 respondents (so the unweighted base is below 75), the contents of the column have been replaced with **.

DATASETS

Adult Media Literacy Audit (CSV, 4.8Mb)
Children's Media Literacy Audit (CSV, 1.4Mb)

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