Ofcom's advice on your next step

Advertising and sponsorship on TV or radio -
Sponsorship and product placement

Companies can pay money to broadcasters to have their brand or products associated with a programme. This is called sponsorship.

Companies are not permitted to pay broadcasters to have their brand or products included in a programme. This is called product placement.

Our Broadcasting Code has rules which broadcasters must follow.

If you would like to complain to Ofcom about sponsorship or product placement, please use the link below.