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Phase 2 will attempt to draw together all the questions we have identified into a further batch of work in five main areas. As in Phase 1, we will combine rigorous research methods with extensive public and industry consultation.

Improving the current system

• Further research to investigate the Phase 1 findings and the areas of concern that we have identified.
• Consideration by the Ofcom Content Board of different approaches to programming for the Nations and Regions (including the role of S4C) and a safe space for children.
• Analysis of how existing weaknesses in these areas of PSB delivery might be addressed.
• An assessment of the public service role of Teletext.

The role of the market

• Market modelling to establish the possible future scenarios and their implications for PSB and the wider television market. In each scenario, we need to ask what the market alone might deliver and where there is a need for intervention.

The scale and scope of intervention: defining PSB

• An examination of the different forms that PSB intervention might take in future.
• An assessment of the impact that each option
• would have on the wider commercial TV and
• media industries, including for instance the production sector.
• A cost/benefit analysis. How many of the benefits can be meaningfully quantified?
• A comparison of alternative approaches to public service broadcasting in other countries.

Delivery, funding and accountability

• An analysis of funding dilemmas, options and the public's willingness to pay.
• The range of delivery options that the available funding could sustain.
• Modelling possible regulatory approaches.

Transition

• Mapping the route to a fully digital environment. What will or should change, and when?

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