Annex 3, Ofcom's strategy and priorities for the promotion of media literacy

Question 1: What is your view of Ofcom's proposed definition of media literacy?

Question 2: What do you consider to be the key role/s of media literacy in the UK?

Question 3: Do you agree that each of the 3 proposed strands of work (Research, Connecting, Partnering & Signposting and Labelling) address an important element of the media literacy landscape?

Question 4: Are there any specific areas which you consider to be a priority that we have not considered here as part of our early media literacy work?

Question 5: What do you think are the types and levels of media literacy skills necessary to enable citizen-consumers to effectively manage and enjoy the opportunities offered by new communication technologies? How do these differ for particular sectors of society?

Question 6: What do you see as being the key barriers to achieving appropriate levels of media literacy in the UK?

Question 7: Should any of the following groups with potentially particular needs in relation to media literacy feature as a priority for Ofcom’s work in media literacy and why?

• Vulnerable children
• Vulnerable adults
• Disabled people
• Elderly people
• People on low income
• People in different parts of UK
• People from different ethnic communities
• People living in Rural areas
• People living in Urban areas

Question 8: Are there any other areas in which you feel that Ofcom should be conducting research in order to inform its media literacy work?

Question 9: What are the key initiatives, projects or resources that Ofcom should have regard to in promoting media literacy?

Question 10: Do you support the need for a common labelling system for audiovisual content?