International Conference > Speakers & Delegates > Andy Duncan

Before joining Channel 4 in July 2004 as its fifth Chief Executive, Andy Duncan spent three years as a key member of the BBC’s Executive Committee. He joined the corporation in summer 2001 as Director of Marketing & Communications, adding Audiences to his title in July 2003 to better reflect the work of his division across marketing, press and publicity, customer services and audience research. He is credited with the successful launch and roll-out of the free-to-air digital terrestrial platform, Freeview. He also played a leading role in the development of the BBC’s wider digital strategy including switchover and free-to-air satellite, and he oversaw the launch of new digital services including BBC3, BBC4, CBBC, CBeebies and new digital radio services 1Xtra, 6Music, BBC7, 5LiveSports Extra and the BBC Asian Network. He joined the BBC from Unilever, where he had been European Category Director for its Food and Beverages Division. He studied at UMIST where he gained a BSc in Management Sciences.

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