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05|09|05

Ofcom awards new FM commercial radio licence for Swindon

Ofcom today announces the award of the new FM local commercial radio licence for Swindon.

By the closing date of 2 June 2005 , Ofcom received four applications for the Swindon licence. After giving careful consideration to each of the applications submitted, the Ofcom Radio Licensing Committee has decided to award the licence to:

Ridgeway Radio Limited (NOW FM) – contact: Brian Lister: 07979 853990
PO Box 1097, Swindon, SN5 8WN ; Email: brian.lister@nowfm.co.uk

Ridgeway Radio Limited is wholly-owned by The Local Radio Company plc. It will provide a friendly, locally involved radio station aimed particularly at 25 to 54 year olds, focussing on local news, information and issues relevant to life today in the Swindon area and featuring the best music from the past four decades and today.

The licence is for a service to cover Swindon and the surrounding area which has an adult population (aged 15+) of around 150,000. However, the exact coverage will be determined by the location of the transmission site and other technical characteristics.

Ofcom expects NOW FM to begin broadcasting at the earliest opportunity and no later than two years from this award date.

Ofcom will publish a statement setting out the key determining factors for the award of this licence shortly.

The licence will be issued for a twelve year period.

Ends.

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