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Advertisement of FM Independent Local Radio Licence for PLYMOUTH

Introduction

1. Ofcom, in accordance with section 104(1) of the Broadcasting Act 1990, invites applications for a licence to provide an Independent Local Radio (ILR) service on the FM (VHF) waveband covering the city of Plymouth and the immediately surrounding area, for a maximum period of twelve years from the commencement of broadcasting.

2. The closing-date for the receipt of completed applications will be 3.00 p.m. on Thursday 8 December 2005. A fee of £5,000 will be payable for each application submitted. This fee will not be refundable in any circumstances.

3. Ofcom welcomes views from the public about the local radio needs of listeners in this area, and the type of programme service required. These should be e-mailed to commercialradio@ofcom.org.uk, or sent to Neil Stock, Head of Radio Planning & Licensing, Ofcom, Riverside House, 2a Southwark Bridge Road, London SE1 9HA. Please mark the envelope 'Plymouth licence'.

4. In considering the applications it receives for this licence, Ofcom is required to have regard to the each of the statutory criteria set out in section 105 of the Broadcasting Act 1990, as amended (see Section 3 of this Notice for full details). The legislation does not rate these requirements in order of priority, but it may be that Ofcom will regard one or more of these criteria as being particularly important in view of the characteristics of the licence to be awarded and the applications for it. In the case of the Plymouth licence, however, Ofcom does not feel able to indicate whether any of the criteria are likely to be considered of particular significance, as this will depend upon the applications submitted. Nonetheless, in respect of criterion (d) – the extent to which there is evidence of local demand or support for a proposed service – Ofcom is likely to attach greater weight to robust and meaningful evidence of demand as demonstrated by findings from research undertaken in the licence area and, if appropriate, detailed analysis of the existing market, than to evidence of local support as demonstrated by letters from potential listeners and/or advertisers. The guidance given above on the application by Ofcom of the statutory criteria to this particular licence award is subject to Ofcom's discretion, as Ofcom cannot restrict in advance the way in which it will exercise its discretion in any particular case. As stated above, Ofcom will always consider each of the four statutory criteria when making a licence award.

The text of the full document is available in PDF format via the link on this page.



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