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Platform figures for Q1 2004 and Q2 2004 - Pay TV subscribers

Pay TV subscribers	Q1, 2004	Q2, 2004	Quarterly growth rate
Digital cable	2,408,530	2,469,326	2.50%
Digital Satellite (Sky)	6,956,000	7,032,000	1.10%
ADSL	8,664	9,074	4.70%
Total digital pay TV households	9,373,194	9,510,400	1.20%

 

Platform figures for Q1 2004 and Q2 2004 - Free-to-view receivers

Free-to-view receivers (set-top boxes plus integrated digital TVs)	Q1, 2004	Q2, 2004	Quarterly growth rate
Free-to-view DTT (Freeview)	3,929,200	4,424,485	12.60%
Free-to-view digital satellite*	231,000	305,000	32.00%
Total Free-to-view receivers	4,160,200	4,729,485	13.70%
Adjustment to remove double counting for Households equipped to receive digital on more than one set	-461,133	-535,426
Total Free-to-view households	13,072,261	13,704,459	4.80%
Digital penetration	53.00%	55.40%	2.4%**

 

Platform figures for Q1 2004 and Q2 2004 - Additional homes receiving analogue multi-channel services

Additional homes receiving analogue multi-channel services	Q1, 2004	Q2, 2004	Quarterly growth rate
Analogue cable	916,745	898,424	-2.00%

Platform figures for Q1 2004 and Q2 2004 - Total analogue and digital

Total analogue and digital	Q1, 2004	Q2, 2004	Quarterly growth rate
Total UK pay TV households	10,289,939	10,408,824	1.2.%
Total UK multi-channel households	13,989,006	14,602,883	4.40%
Multi-channel penetration	56.70%	59.10%	2.4%**

*These figures comprise the number of ‘Solus' card viewers plus an estimate of the number of ex-Sky subscribers who continue to use their set-top boxes for viewing Free to view channels.

** This figure represents the increase in percentage penetration not the % quarterly growth rate. Figures may not add due to rounding.

Sky continued its consistent growth, adding 76,000 paying subscribers over the quarter, to bring the total number of UK subscribers to 7,032,000.

After adjustment for double counting, total DTT households increased by around 421,000 during the quarter, representing an increase of over 12%.

Based on the latest figures for Q2 March 2004, overall cable television subscribers are around 3,367,750. Digital cable subscribers make up around 73% of the total cable base.

Overall digital penetration increased, by 2.4 percentage points, reaching 55.4% of UK households. Multichannel penetration in the UK is now around 59.1%.

Digital and multichannel penetration of UK households

Market shares

The share of total digital homes across all platforms (both pay and free-to-view) at the end of Q2 2004 was:

Share of digital homes by platform

• Sky share of digital homes showed a drop from 55% in Q1 2004 to 53.5% in Q2 2004. This reduction was mainly due to the increase in DTT's share of digital homes. This also resulted in a decrease in Sky's share of multichannel homes to 50.2%. Sky's share of pay-television homes however is remaining stable at 67.6%.
• Cable saw a slight decline in its share of digital TV homes in Q2 2004, and is now at around 18% down from 18.4% in Q1 2004. However the cable share of the Pay TV market showed a slight increase to 32.4% from 32.3% in Q1 2004. Pay TV market shares overall remain largely unchanged over the last year.
• Another quarter of growth for DTT resulted in an increase in share of the digital TV market from 26.5% in Q1 to 28.4% at the end of Q2. DTT share of multichannel homes also increased from 24.8% in Q1 to 26.6% in Q2.

Figures for penetration, share of homes and net additions by platform up to the end of Q2 are as follows:

Digital take-up

	Q4 2002	Q1 2003	Q2 2003	Q3 2003	Q4 2003	Q1 2004	Q2 2004
Digital cable	8.50%	8.70%	8.80%	9.00%	9.40%	9.80%	10.00%
Digital satellite	27.70%	28.60%	29.40%	30.40%	28.90%	29.10%	29.70%
DTT	4.80%	6.00%	7.20%	8.60%	11.90%	14.10%	15.70%
ADSL	0.05%	0.05%	0.04%	0.04%	0.04%	0.04%	0.04%
Total digital	41.00%	43.30%	45.50%	48.00%	50.20%	53.00%	55.40%
Analogue Cable	5.10%	4.70%	4.30%	4.10%	4.00%	3.70%	3.60%
Total Multichannel	46.10%	48.00%	49.80%	52.20%	54.20%	56.70%	59.10%

 

Pay TV take-up

	Q4 2002	Q1 2003	Q2 2003	Q3 2003	Q4 2003	Q1 2004	Q2 2004
Cable	13.60%	13.40%	13.10%	13.20%	13.40%	13.50%	13.60%
Digital satellite	25.40%	26.00%	26.40%	27.00%	28.00%	28.20%	28.40%
DTT	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
ADSL	0.05%	0.05%	0.04%	0.04%	0.04%	0.04%	0.04%
Total	39.10%	39.40%	39.60%	40.30%	41.50%	41.70%	42.10%

 

Share of digital TV market

	Q4 2002	Q1 2003	Q2 2003	Q3 2003	Q4 2003	Q1 2004	Q2 2004
Cable	20.60%	20.00%	19.40%	18.80%	18.80%	18.40%	18.00%
Digital satellite	67.50%	66.10%	64.70%	63.20%	57.50%	55.00%	53.50%
DTT	11.70%	13.70%	15.80%	17.80%	23.70%	26.50%	28.40%
ADSL	0.10%	0.10%	0.10%	0.10%	0.10%	0.10%	0.10%

 

Share of multichannel TV market

	Q3 2002	Q4 2002	Q1 2003	Q2 2003	Q3 2003	Q4 2003	Q1 2004
Cable	29.40%	27.90%	26.40%	25.30%	24.80%	23.80%	23.10%
Digital satellite	60.00%	59.60%	59.10%	58.20%	53.30%	51.40%	50.20%
DTT	10.40%	12.40%	14.50%	16.40%	21.90%	24.80%	26.60%
ADSL	0.11%	0.09%	0.09%	0.08%	0.07%	0.06%	0.06%

 

Share of net additions

	Q3 2002	Q4 2002	Q1 2003	Q2 2003	Q3 2003	Q4 2003	Q1 2004
Cable	-5.30%	-7.70%	-12.90%	2.80%	2.60%	3.40%	6.90%
Digital satellite	65.80%	49.90%	44.80%	40.90%	0.00%	12.80%	24.40%
DTT	40.60%	58.00%	68.30%	56.40%	97.40%	83.80%	68.60%
ADSL	-1.10%	-0.20%	-0.10%	-0.10%	-0.30%	0.00%	0.10%

 

* Latest figures for the Top-Up TV service have not been released for Q2. However as the subscribers to Top-Up TV also receive free-to-view DTT they are therefore already included under the DTT sections for subscribers.

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