Codes & Guidance Notes

ITC Advertising Standards Code

Issued September 2002

• Preface
• Introduction

Sections

• 1  Compliance

• 2  Programmes and advertising

• 3  Unacceptable products and services

• 4  Political and controversial issues

• 5  Misleading advertising

• 6  Harm and offence

• 7  Children

• 8  Medicines, treatments, health claims and nutrition

• 9  Finance and investment

• 10  Religion, faith and systems of belief

• 11  Other categories

APPENDICES

• Appendix 1  Statutory framework and general points
• Appendix 2  Legislation affecting television advertising

DOWNLOAD

• REVISED ADVERTISING STANDARDS CODE

   Word Document ||    PDF Version

• Back to Codes and Guidance Notes
• Back to Index