Codes & Guidance Notes

ITC Code of Programme Sponsorship

Contents

• Foreword
• 1. Introduction
• 2. Definitions
• 3. Acquired Programmes

Part A: Code of Programme Sponsorship

• 4. Key Principles
• 5. Prohibited and Restricted Sponsors
• 6. Scheduling
• 7. What can be sponsored?
• 8. Programmes that cannot be sponsored
• 9. Content of sponsored programmes
• 10. Placing and Length of Credits
• 11. Sponsor Credits
• 12. References to Sponsors in Programme Trailers
• 13. Masthead programmes
• 14. Application of Rules

Part B: Rules Concerning Advertiser Involvement in Programmes

• 15. Product placement
• 16. Undue Prominence
• 17. Similarity between programmes and advertising
• 18. Advertiser References in Gameshows and Viewer Competitions
• 19. Coverage of Events
• 20. Timing and Information Services
• 21. Sponsored Support Material

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• ITC Code of Programme Sponsorship

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