| The following are not allowed to sponsor television programmes: | |
|
5.1
|
Political bodies |
|
|
This includes any organisation whose aims are wholly or mainly of a political nature. (For a definition of a political body, see the ITC Code of Advertising Standards and Practice.) |
|
5.2
|
Manufacturers of tobacco products |
|
|
This includes any company whose name is chiefly known to the public through its tobacco business, even though it may sell other non-tobacco products and services. |
|
5.3
|
Those who cannot advertise on television |
|
|
(These are listed in the ITC Code of Advertising Standards and Practice.) Providers of the following are allowed to sponsor television programmes, but are subject to certain restrictions: |
|
5.4
|
Pharmaceutical products |
|
|
Pharmaceutical manufacturers may not refer in their credits to brands that are only available on prescription. |
|
5.5
|
Bookmaking |
|
|
Bookmakers (including companies whose principal business is bookmaking) may not sponsor programmes that include coverage of horse or greyhound racing, or the results of such racing. |
|
5.6
|
Gaming |
|
|
Gaming companies (including companies whose principal business is gaming) may not sponsor television game shows that closely resemble the gaming that takes place in bingo halls and casinos. |
|
5.7
|
Other restrictions |
|
|
No advertiser may sponsor a programme during which they would not be permitted to advertise. |
|
|
|
|
|
(See the ITC Rules on Amount and Scheduling of Advertising and the ITC Code of Advertising Standards and Practice.) |
|
|
 |