Codes & Guidance Notes

ITC Rules on Amount and Scheduling of Advertising

Issued December 1998

Foreword

Section

1. Amount of Advertising
1.1 Amount per day
1.2 Maximum Amount In Any One Hour
2. The Calculation of Advertising Time
2.1 Advertising Items
2.2 Intervals Between Programmes
2.3 Schools Programmes (C4 only)
3. General Separation of Advertisements and Programmes
3.1 Break Identification
3.2 Categories of programmes carrying no advertising
3.3 Buffers
3.4 Isolated Advertising and Teleshopping Spots
4. Particular Separations of Advertisements and Programmes
4.1 General Principles
4.2 Specific Separation Requirements
4.2.1 Children and Young People
4.2.2 Merchandise Based on Children’s Programmes
4.2.3 Treatments Unsuitable for Children
4.2.4 Post Watershed
4.2.5 Religious Programmes
4.2.6 Charities
4.2.7 Persons Appearing in Advertisements and in Programmes
4.2.8 Extracts from Programme Material
4.2.9 Programmes Featuring Advertisements
4.2.10 UK Politicians
4.2.11 Live Parliamentary Broadcasts
4.3 Other Separations
5. Internal Breaks in Programmes
5.1 Placing of Breaks
5.2 Programmes with ‘Autonomous Parts’
5.3 Events Containing Intervals
5.4 Period Between Breaks
5.5 Films
5.6 Internal Breaks on Channels 3-5
6. Recognition of Natural Breaks
6.1 Definition
6.2 Drama and Situation Comedy
6.3 Documentaries and Discussion Programmes
6.4 Light Entertainment
6.5 Music
6.6 Children’s Programmes
6.7 Sport
6.8 Outside Broadcasts other than Sport
6.9 Programmes With Prizes
6.10 Acquired Programmes
6.11 Relays of Overseas Broadcasts
7. Long Advertisements
7.1 Identification of Long Advertisements
7.2 Long Advertisements on Channels 3-5
8. Teleshopping and Self-Promotional Channels
8.1 Teleshopping
8.1.1 Teleshopping spots
8.1.2 Teleshopping windows
8.1.3 Teleshopping channels
8.1.4 Teleshopping on Channels 3-5
8.2 Self-Promotional Channels
9. Advertising on Local Television Channels
9.1 Definition
9.2 Local Advertising Features
10. Parliamentary Broadcasts
10.1 Introduction
10.2 Definition
10.3 Presentation
10.4 Exclusion of Certain Types of Advertisement
10.5 Use of Programme Material


Scheduling Restrictions by Product, Cross Reference to Section 4
Alcoholic drinks		4.2.1(a)
		4.2.5
Low and no-alcohol drinks		4.2.1(d)
Bingo		4.2.1(a)
Charities		4.2.6
Children's programmes:
	characters	4.2.7(c)
	merchandise	4.2.2
Condoms		4.2.4(b)
Female sanitary protection		4.2.1(c)
Liqueur chocolates		4.2.1(d)
Lotteries		4.2.1(b)
Matches		4.2.1(d)
Medicines, vitamins, dietary supplements		4.2.1(d)
		4.2.4(b)
Pools		4.2.1(b)
Religious matter		4.2.1(a)
'Sanpro'		4.2.1(c)
Slimming products, treatments, establishments		4.2.1(a)
Trailers for films and videos		4.2.1(d)

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Codes & Guidance Notes

ITC Rules on Amount and Scheduling of Advertising

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