Codes & Guidance Notes

ITC Code for Text Services

• Foreword

• 1     Taste and Decency
• 2     Accuracy and Impartiality
• 3     Other Legal Matters
• 4     Charitable Appeals and Publicity for Charities
• 5     Religion
• 6     Images of Very Brief Duration
• 7     Other Programme Matters

• 8     Definition of Sponsorship
• 9     General
• 10   Sponsorable Categories
• 11   Restricted and Prohibited Sponsors
• 12   Unsponsorable Material
• 13   Restricted Material
• 14   Sponsor Credits
• 15   Masthead Material
• 16   Product Placement
• 17   Viewers' Competitions
• 18   Children

The provisions of the ITC Advertising Standards Code apply subject to the following:

• 19   Advertising Standards
• 20   Separation of Advertisements and Editorial Material
• 21   Separation from Particular Editorial Material
• 22   Amount of Advertising

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