These reports are case summaries of complaints which appeared to raise issues of substance in relation to the interpretation of the ITC Advertising Standards Code. Summary statistics of non-substantive complaints can be found in the full reports which are obtainable from the ITC.
UPTON TRAVEL CENTRE LTD (T/A MED TRAVEL)- TELETEXT
Complaint from: 1 viewer
A viewer reported seeing a holiday to Cyprus offered at a price of £279. When he called to enquire about the holiday he was told that the price had increased to £319. He believed the advertising was misleading.
Teletext provided copies of Med Travel's advertising. These showed that the price for the holiday in question was not amended until late on the day following the complainant's call, even though other elements of the advertisement had been changed earlier that day.
The ITC agreed that the advertising had been misleading until the time it was amended.