These reports are case summaries of complaints which appeared to raise issues of substance in relation to the interpretation of the ITC Advertising Standards Code. Summary statistics of non-substantive complaints can be found in the full reports which are obtainable from the ITC.
Imperial Travel Bargains
Complaint from: 1 viewer
Background
An advertisement for Imperial Travel Bargains listed various holidays but did not mention that a 2% charge applied for payments made by credit card.
Issue
A viewer complained that this was in breach of the ITC's rules.
Assessment
It appeared that the 2% credit card charge warning had been omitted from the advertisement after Imperial had telephoned Teletext to update the offers it had available. Imperial said that in the three years it had been advertising on Teletext it had always stated its credit card charge. It was not clear which party had been at fault on this occasion. Teletext reminded its own staff and Imperial of the need for vigilance when updating advertisements.
Conclusion
Complaint upheld. Breach of ITC Code Rule 5.3.1
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