These reports are case summaries of complaints which appeared to raise issues of substance in relation to the interpretation of the ITC Advertising Standards Code. Summary statistics of non-substantive complaints can be found in the full reports which are obtainable from the ITC.
Travel House
Complaint from: 1 viewer
Background
Text advertising for Travelhouse offered a 14-night, self-catering holiday in Benidorm for £119 based on two people sharing accommodation.
Issue
A viewer who called to enquire about the offer was told that the price was in fact based on four people sharing.
Assessment
Teletext assured the ITC that this had been a genuine error and that the advertiser had taken steps to correct its advertising as soon as the viewer had made it aware of its mistake. Nevertheless, misleading advertising had been broadcast.
Conclusion
Complaint upheld. Breach of ITC Code Rule 5.1.
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