These reports are case summaries of complaints which appeared to raise issues of substance in relation to the interpretation of the ITC Advertising Standards Code. Summary statistics of non-substantive complaints can be found in the full reports which are obtainable from the ITC.
Lets Go Shopping+
Complaint from: 1 viewer
Background
An advertisement on Lets Go Shopping+ advertised a two-for-one offer and showed a set of Titanium knives and a set of Titanium pans.
Issue
The complainant received a second set of knives but only one pan set. The retailer informed him that the offer was for a free second set of knives only.
The ITC noted that it had already upheld against the same advertising on 25 October 2002 when broadcast by another licensee managed by the same parent company. Then, it had judged that a voiceover clarifying the offer was contradictory to the visual impression given of it.
Assessment
The airing of the non-compliant version was regrettable and unintended, and followed an administrative error. Lets Go Shopping+ had reviewed its procedures to ensure that a similar situation would not arise again.
The ITC ordered that the advertising should be withdrawn with immediate effect and reminded Lets Go Shopping+ of the seriousness with which it viewed repeated breaches of the Advertising Standards Code.
Conclusion
Complaint upheld. Breach of ITC Code Rule 5.1
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