These reports are case summaries of complaints which appeared to raise issues of substance in relation to the interpretation of the ITC Advertising Standards Code. Summary statistics of non-substantive complaints can be found in the full reports which are obtainable from the ITC.
Moulinex Juice Master Junior
Complaint from: 1 viewer
Background
An advertisement for the Moulinex Juice Master Junior invited viewers to call an 0870 number to place an order for the product. Onscreen text stated "call free now".
Issue
A viewer complained that 0870 numbers were charged at national rate and therefore it was misleading to claim that calling the advertised number was free.
Assessment
The BACC explained that the advertiser had made an error over the telephone numbers. It confirmed that the advertising was no longer on air.
The ITC concluded that the advertising was misleading and judged that it should not be shown again in its current form.
Conclusion
Complaint upheld. Breach of ITC Code Rule 5.1.
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