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Contents
- Agenda
-
List of attendees
- Presentations
Introduction
from chair, Peter Walker, Oftel. Click
here for presentation.
Peter welcomed
speakers and delegates to the 8th meeting of the OIF. Peter outlined
the subject for the morning's discussion - Internet consumers, well
informed and adequately protected?
Peter emphasised
the importance of both residential and business consumers in the
Internet market and the central role they have been given in the
Communications White Paper.
Are
consumers connecting? Lucy Rhodes, Oftel. Click
here for presentation.
Lucy gave a
short presentation, setting the scene for the morning's discussions.
Lucy presented some of the latest figures on Internet access in
the UK from Oftel's market research programme.

Internet
consumers - why we are different. Erol Ziya, CUT.
Click here for presentation.
Erol presented
some ideas about why Internet consumers are different to other types
of consumers, the lessons that can be learnt from their experiences
and the implications for industry and the regulator:
Internet consumers
are different to other types of consumer. They are connected, informed
and empowered. They are "ahead of the curve." Their expectations
are far in advance of those who are not online.
For example;
- ISP newsgroups
enable consumers to congregate and share experiences.
- News sites
such as The Register mean that Internet consumers have access
to a dedicated media environment that did not exist before.
- ISP review
sites such as www.ispreview.co.uk and www.net4nowt.com give consumers
up-to-date information about the latest ISP packages, review the
good (and the bad) and provide open fora in which consumers can
share their experiences.
The Campaign
for Unmetered Telecomms started as a group of people involved in
a newsgroup, congregated around a single issue - unmetered Internet
access. CUT played an important role in promoting the issue of unmetered
access and lobbying for the introduction of FRIACO ( Flat Rate Internet
Access Call Origination).
In the future,
groups of consumers of other products and services, for example
banking, will be empowered by the Internet in similar ways to CUT
- congregating in online newsgroups and becoming more empowered.
ISPs fail to
understand the importance of offering creative and innovative ways
for their customers to interact with them - via the very service
they are providing: the Internet. ISPs must concentrate on better
meeting consumers' needs and actually using their customers as assets
- listening to consumers and reacting effectively.
Over the past
few years, Oftel has done well in working more closely with consumers.
Oftel must find new ways of interacting with consumers and must
use transparency to enhance consumer power.
The situation
is changing. New opportunities bring new problems. Consumers, industry
and the regulator must use the power of the Internet to address
these issues.
Questions
CUT has a
good vision of how the Internet can provide solutions to consumer
problems. However, certain methods of accessing the Internet pose
a threat. For example, 3G mobile phones and television may provide
consumers with limited Internet access and specific content, rather
than the entire World Wide Web.
- Walled gardens
are a threat to providing consumers with true Internet access.
Hopefully, consumers will be able to choose whether they want
the safety offered by walled garden access, or whether they want
to combine this with the ability to go outside of the walled garden
and access the Internet without limits.
What proportion
of Internet consumers actually participate in online newsgroups?
- Probably
a minority. However these issues affect all consumers, whether
they want to get involved or not. Most Internet consumers do not
care how the Internet works, or what a DLE is. But the Internet
allows a small number to get involved in this way and to address
issues that affect everyone.
What are
walled gardens?
- Walled gardens
give limited access to the Internet, for example 100 web sites,
rather than the whole Internet.
To what extent
should Internet content be controlled by walled gardens and why
should people be forced to go online?
- Consumers
should be wary of the commercial interests behind walled gardens
- i.e. service providers giving you access to only their own and
certain company's web sites. It is important that consumers are
able to choose what type of access they want.

Engaging
with online consumers - Allan Williams, Consumers Association.
Click
here for presentation (provided after meeting)
Allan talked
about CA's work on Internet access and consumers and how best consumer
expectations and concerns should be managed.
CA is an independent consumer organisation in the UK with nearly
a million members. It is independent of government and industry,
and is entirely funded by publications of consumer magazines and
books, including Which?
CA has six main
roles relating to the Internet:
- Public facing
work. "Which?" and "Computing Which?" gives
consumers information about Internet products and services. Consumers
are no longer just recipients of services but increasingly also
producers of, for example, personal web sites. The magazines increasingly
focus on "how to" guides as well as buying advice.
- Policy. CA
liaises with industry, regulators and government, nationally as
well as internationally through umbrella groups Consumers International
and BEUC. Recent policy work has focused on policy on privacy
online and ISP terms and conditions. CA also has statutory powers
with regard to unfair contract terms.
- Leadership
in self-regulation. Which? Webtrader is a self-regulatory initiative
from CA which accredits and monitors compliance of 2000 Internet
sites (mainly SMEs) which agree to a set of minimum standards
relating to issues such as customer service and date protection.
- ISP. Which?
Online provides Internet access and 5 email addresses to its customers
with access to exclusive Which? content. It offers distinct research
and online fora for consumers to interact in.
- Internet
content. CA provides online content e.g Holiday Which? on the
Virgin travel site.
- Campaigning.
The Internet is used in CA's campaign work e.g. 'Carbusters.com',
and in general for distributing reports e.g. http://www.which.net/campaigns/digital/digitaltv.html
Convergence
means that the Internet is no longer a distinct technology, as it
can be accessed over a number of platforms. Recent CA research found
that 1 in 4 have digital TV and 1 in 4 say they will get it in the
next 5 years. However, 50% of consumers have not looked into digital
TV, and half of these express no interest at all. If the government
is going to press ahead with analogue switch-off, then digital TV
needs added value in order to encourage consumers to change. The
online environment may be one way of achieving this, but the ecology
of universal access is important. For example, the telephone has
become a necessity and subject to universal access rules. If the
Internet is to be accessible to all, this must not be achieved by
offering a 'poor man's version'.
Consumer expectations
need to be managed, recognising that similar standards will be demanded
from similar services, regardless of the different technologies
and platforms that are used for delivery. This doesn't mean simple
read-across of regulation between plaftforms, but appropriate, seamlessness
and transparent regulation should be the aim. Sometimes this will
mean more control (e.g. direct marketing), sometimes less (e.g.
content) and sometimes the same (e.g. advertising) in the online
environment.
Online environments
provide both new threats to consumers, and new opportunities for
genuine engagement. These sometimes run in parallel e.g. personalised
services with concerns over privacy and data protection. An example
of effective use of consumer's postings is OnDigital. OnDigital
involved individual customers who had made complaints in the development
of their next generation of products and services.
Building consumer
trust and confidence is crucial. Effective engagement with online
consumers benefits industry and consumers. The Internet will be
a key proving ground for the effectiveness of self-regulation and
industry initiatives in promoting effective markets and confident
consumers.
Questions
Who
are the people who showed no interest in digital TV? Are they the
same people who express no interest in the Internet?
- Rather than
being a specific group, their motivations are similar. Either
they are not aware of the advantages the technologies could provide,
or simply they are not interested. Digital TV must provide value,
for example in the form of Internet access, to encourage consumers
to change to digital. However, to be successful, it must also
instil trust and confidence.
Why are few
businesses trading online in the UK? Online services are particularly
important to disabled people.
- Of those
businesses that do trade online, only the good ones will survive.
This will result in quality of service. When businesses go online
they will become aware of the global opportunities offered by
the Internet and the ability to offer services across borders.
- The Internet
enables consumers to buy goods and services from a global selection
of service providers.
- Many businesses
are unable to get financial backing from their banks to set up
payment methods. This is due to the risk of online credit card
fraud.

Trials
and tribulations - Iain Begg, CUT.
Click here for presentation.
Iain talked
about the past and ongoing experiences of Internet consumers, their
concerns and aspirations and the market developments that have taken
place.
Consumers
- Consumers
want value for money and a simple, hassle-free connection to the
Internet.
Internet connection
- Developments
in Internet access have seen the market move from metered calls,
to local rate, unmetered and 'always-on' access.
- When setting
up their connection, consumers want to know whether they will
be charged for accessing the Internet, whether they can have unmetered
access and if they are restricted to certain ISPs.
The Internet
- When choosing
an ISP, consumers want to know exactly what they are getting e.g.
if there is a time-out period attached to an unmetered access
offer and what constitutes net abuse.
- There are
a number of industry-wide issues that must be considered. These
include consumer-level standards, better consumer protection and
wider price controls (not just on BT).
The key to addressing
these issues is through the effective co-ordination of developments
(industry, the rehulator, government). This must include frequent
reviews and up-dates on developments in the market and pro-active
regulation and legislation.
Questions
Universal
service. What data rates should it be necessary to access? What
is the process for achieving this?
- In the future,
all telecoms will travel over the Internet, though this will be
an invisible process most consumers will be unaware. Connections
will become permanent and what is a reasonable speed will move
with time.
The European
regulatory framework adds Internet access to universal service.
However it does not mention specific access speeds. Do we need to
specify?
- It would
be important to look at individual countries' infrastructure.
For example, the UK would be able to sustain a much higher data
rate than Spain.
- The current
minimum data rate in the UK is 2.4kbit/s. However this is based
on voice, not data services.
- The new regulations
allow each national regulatory authority (NRA) (e.g. Oftel) to
set access speeds. A problem is that access speeds are affected
by what ISP a consumer uses, as well as the equipment they are
using. Oftel is in discussions with BT about the issue of DACS.
What is DACS?
- DACS (Digital
access carrier system) is when one copper pair is used to support
two telephone lines. Oftel hopes to see improvements in BT's use
of DACS.

Nic
Green, Oftel.
Click here for presentation.
Nic talked about
the different types of regulation that exist, Oftel's policy of
appropriate regulation and the importance of less formal types such
as co and self-regulation.
There are 3
primary routes to regulation - formal, self- and co-regulation.
Self and co-regulation
benefit from greater flexibility. They can be established efficiently
by drawing on existing systems within industry.
Oftel's policy
is that regulation must be appropriate. This policy has been supported
by stakeholders and is inline with changes at an EU level and with
the Communications White Paper.
Self and co-regulation
do not mean the establishment of large overriding structures. Working
groups should be set up to help create a smooth process, providing
clarity as to who is responsible for what.
Oftel's likely
focus is on co-regulation, moving towards self-regulation.
Oftel proposes
to link up current regulatory initiatives to encourage transparency,
communication and participation and to promote effective codes of
practice.
Questions
There
is an assumption that the move towards self regulation requires
a period of transition, rather than just finding an appropriate
level. How will enforcement be provided, particularly as regulation
moves away from specific licences towards more general authorisations?
- The licence
framework will still exist, though having permission to enter
the market will no longer be necessary. ISPs will need to abide
by rules set out in general authorisations.
- Oftel has
an important duty, rather than enforcement, to protect consumers.
This is the real driver.
What constitutes
a stakeholder?
- Industry,
service providers, consumers, equipment suppliers
.
Expertise
in consumer groups is a problem in introducing effective self-regulation.
Consumers need effective champions.
- The Communications
White Paper provides an opportunity for people to lobby for the
introduction of a Consumer Panel.
Whose interests
does ISOC represent?
(Information
provided after the meeting)
ISOC is dedicated
to ensuring that the Internet is for everyone. The ISOC-E's Internet
Access Working Group's objective is to provide a forum for discussion
and
resolution of the issues surrounding how to ensure that all users
have a choice of access, a choice of service provider, and at prices
and on terms that are reasonable.
Key objectives
are:
- Widening
access.
- Providing
additional bandwidth.
- Using basic,
advanced, and innovative technologies.
- Encouraging
innovation and applications.Ensuring
that a range of access services and price structures are available
from the whole of the industry, and which meet the diffuse needs
of the consumer (individual business, home or school user, small
office/home office, medium to large companies, not-for profits
etc).
ISOC is generally
neutral as to who provides - but wants to ensure that all should
be supplying in to these markets, as well as safeguarding those
who have no access (yet).
As a complementary
role to ensuring access is available, it has an educational role,
and aims to explain what the access options are and what they mean
to the user. This is primarily in explaining the variety of access
routes available and what they offer in terms of Internet facilities
and services, rather than focusing on price or price structures.
ISOC-England
(http://www.england.isoc.org), and full details of ISOC on http://www.isoc.org,
and a full listing of organisational members (not sure about the
individual members though).

Telecommunications
Ombudsman. Rosalind Stevens-Strohmann and Chris Rowsell, Oftel.
Click here for presentation.
Ros and Chris
outlined details of Oftel's consultation to explore the practicalities
and feasibility of setting up a Telecommunications Ombudsman scheme
.
A consultation
document detailing the scheme was issued on 15 March 2001.
The scheme will
encourage extension of its membership from fixed telephone providers
to ISPs.
The scheme is
free to consumers who wish to make a complaint and seek compensation
of up to £5000 (equivalent to a small claims court and the
average claim in most arbitration schemes.)
The Ombudsman
will be independent and publicly accountable.
The Ombudsman
will only be available to complainants who have exhausted a company's
own complaints procedure.
Questions
If
a consumer is unable to get through to a company and has, as such,
failed to exhaust its complaints procedure, can they still go to
the Ombudsman?
- The Ombudsman
will have discretion to take on individual cases such as these.
Oftel's Consumer Representation section will continue its role
in helping consumers to contact effectively service providers.
- FSA has an
8 week deadlock period, after which, if a company has failed to
give any response, the Ombudsman can take action.
- The important
issue is company's internal complaints procedures. They are often
labyrinthine and impossible for consumers to use.
- The Communications
White Paper calls for Codes of Practice to be established with
back-stop powers for OfCom. However Oftel regulates markets. It
does not have the powers to impose standard complaints procedures
on companies.
The Communications
White Paper is not clear about the role of consumers and citizens
- in particular the social ill of illegal content.
- The Ombudsman
is designed to offer consumer redress. Consumer/citizen issues
are never clear. However, some citizen-focused regulations are
already in existence - for example, 999 availability.
- The Ombudsman
will concentrate on delivery of service rather than content issues.
Why
is fax included in the scheme?
- Fax is a
USO - it is classed as a service over the telephone.
Can a consumer
complain about content if they feel they have been ripped-off for
something that they have paid for specifically?
- No. That
would be an issue of contractual obligations, rather than service
delivery.
A number of
delegates welcomed the Ombudsman Scheme and wished it success.

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