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THE HOUSE MAGAZINE
Putting the Consumer First: Wednesday, 20 May 1998
Check against delivery
Address by David Edmonds, Director General of Telecommunications
Given the nature
of the development of the Telecommunications Sector, the basic thrust
of the work of the Director General of Telecommunications is to
encourage, promote and protect competition.
This philosophy
was embedded in the legislation of some 14 years ago.
I have a specific
duty, in law, to maintain and promote effective competition.
The Green Paper
underpins this fundamental principle.
The Green Paper
also answers the implicit follow-up question - why do we need regulators
in a sector where competition is now firmly established and growing?
The answer,
of course, is that although the nationalised monopoly structure
was originally designed to protect the consumer, in a de-nationalised
environment, there are still powerful players, with the potential
ability to create an environment in which ordinary market forces
may have a malign effect on the consumer.
As a very new
regulator, I profoundly believe in the premises that underpin the
utilities review.
Regulation is
needed to ensure that the needs of consumers are protected from
the potential adverse impacts on them of the actions of monopoly
suppliers or dominant operators.
This means that
regulators will need to intervene in the market while monopoly or
near-monopoly obtains, or where dominant operators remain.
There will need
to be interventions in the market to encourage sustainable competition
wherever this is possible.
The Green Paper
is, therefore, right to suggest that the primary duty of the regulator
is to protect the interests of the consumer.
I would define
those interests in five ways:
- access
- price
- quality
- choice
- fairness.
The proposals
in the Green Paper must be judged against an assessment of the extent
to which they help - or hinder - regulators to support those consumer
interests.
Against those
criteria, the Green Paper proposals do take us forward, and consumers
should benefit.
The Green Paper
puts the interests of the consumer at the heart of regulation.
It underpins
the concepts of transparency, and fairness in the regulatory process.
The purpose
of the consultation is to give the wider-community as well as the
regulators, the chance to comment.
In some areas,
the proposals may be improved.
I will be publishing
next week the full Oftel response to the Green Paper, which will
pick up these issues.
But the fundamental
tenor of that response will be that the implementation of the bulk
of the Green Paper will help regulators to do a better job in protecting
the interests of consumers.
So let me look
at the five areas of access, security, price, quality, and fairness.
Though competition
per se may drive towards this perfect world, for some years yet
I see an effective regulatory overlay as an essential complement.
On security,
the first consumer concern will always be - can I have my supply
of this service guaranteed?
If that service
is water or energy, then the concern is acute - but increasingly
a basic telecommunications service is fundamental.
Even if the
services are not used personally, they need to be generally available,
and to work.
The Green Paper
addresses this issue in at least three ways.
First, it balances
the primary duty of the regulator towards consumers by requiring
us to have regard to the continued ability of the regulated company
to provide service.
This has to
be in the interests of the consumer.
Second, we must
take action to ensure that operators who are price-regulated make
sufficient investment in order to meet their service obligations.
For a regulator,
investment regulation, especially where markets are competitive,
does raise difficult issues.
In the telecommunications
sector, I envisage that as long as the regulator is able to be satisfied
that investment is sufficient to meet licence obligations, and that
quality standards are not falling, formal investment regulation
is unlikely to be necessary.
Third, the Green
Paper looks at security of supply from the point of view of the
individual consumer.
Disconnection
is a difficult issue.
In Telecommunications
there are now voluntary Codes of Practice to find an alternative
to disconnection for debt.
We have also
worked with BT to produce service packages which offer cheaper line
rental for light users, or which offer a no frills package
at a reduced rate.
The Green Paper
proposals will, therefore, underpin our future discussions with
the telecommunications companies on this issue.
Consumers want
utility services that are affordable.
I welcome the
continued emphasis in the Green Paper on the established RPI-X mechanism.
As competition
grows in a sector, the scope of that mechanism may diminish, but
its existence is a powerful protector of the consumer.
The issue of
the development of the principle to build in an error correction
mechanism is more problematic.
I understand
fully the motivation behind the proposal - profits which represent
real entrepreneurial effort or increased value of the service provided
are acceptable.
The ability,
however, of a company which has a real or near monopoly of a utility
service to make a large profit because of factors outside its control
has caused both political and public concern.
We shall need
to look very hard at the detail of any new mechanism, for if it
is introduced, it has to be practical, to work properly, and to
leave the regulator a discretion to decide if and when to intervene.
In Telecommunications,
affordability has increased as a result of a multifaceted strategy.
In a competitive
market, the reduction in costs and prices through competition enhances
affordability.
Where competition
is inadequate, the price control has brought prices down towards
the cost base and ensured that these costs are those of an efficient
operator.
And when prices
are still too high for certain groups of disadvantaged customers,
the general principle can be supplemented by specific actions.
This session
asks if consumers will benefit, and how.
In Telecommunications,
the combination of competition and judicious price control has brought
prices down, sometimes dramatically.
Since privatisation,
the average cost of the basic telephony service, has fallen by 49%,
in real terms.
In that period,
the cost of BTs national rate calls has fallen by between
40% to almost 80%.
International
call rates have fallen dramatically.
Special price
packages, such as the Light User Scheme - which is a licence requirement
on BT by Oftel - mean that it is possible to have a telephone, to
take incoming calls, and to make a small number of outgoing calls,
for only £5 per month.
And, if the
consumer wants only incoming calls and emergency outgoing calls,
there is a BT service - again required by the licence - that reduces
this to £3 per month.
And because
the regulator requires the cost of these services to be averaged
across the country, they are available at the same price in the
heart of the urban area or in the remote countryside.
But price, of
course, is not the sole criterion.
Customers want
the service to be affordable, but they also want the service to
be reliable and diverse.
In a competitive
market, poor quality allows the consumer to go to another supplier.
In the regulated
markets, this has not always been possible or easy.
It is also true
that the quality of service has to be a key component in price control
to ensure that RPI minus x is not achieved through service degradation.
The regulator
has a role to see that services are of high quality.
The Green Paper
suggests ways in which quality standards and comparable performance
indicators can be used.
These are very
useful developments.
I believe that
in Telecommunications we can build on existing work, particularly
in terms of performance indicators, to give customers a much more
intelligible understanding of comparative performance - and price.
Many customers
are baffled by the complexity of the tariff material that they currently
receive.
Their ability
to compare performance is limited.
The publication
of comparative data, either on a standardised basis agreed by the
industry, or if necessary required by the regulator independently
should be a priority in the telecommunications sector.
The next area
is choice.
The customer
wants the ability to leave a supplier and to go elsewhere if dissatisfied
with price or service.
Customers also
want to make positive choice between service packages that meet
needs and circumstance.
Choice has to
be good for the consumer.
In Telecommunications,
though we do not have complete competition, there is substantial
choice, which is growing.
We are not complacent
about those areas where choice is still limited, but arguably in
the UK there is more choice than in much of the rest of the world
and the Green Paper with its emphasis on sustaining competition
underpins that the approach we have taken until now.
Consumers are
not monolithic.
They all want
security of supply, affordable prices, quality and choice.
But not all
consumers are equally capable of gaining access to those benefits.
Some may require
benefits to be made available in a specific way.
That is why
I use the word fairness as the final component of my definition
of consumer interest.
Some consumers,
for example, live in remote areas where a rational market would
not supply the service at all, or would charge prices that would
prevent connection to the service.
Some consumers
have very low income, and fairness to their needs requires the telecommunications
company to take a positive and flexible attitude about credit-management,
and an imaginative approach on the package of service that meets
these needs.
Other consumers
may not be able to use standard apparatus, or are unable to read
standard billing information.
These need a
different and tailored approach for their needs.
In Telecommunications
some policies already exist to protect the interests of those on
low incomes or in rural areas.
For example,
Oftel requires that the prices charged by BT for its basic services
are geographically averaged across the country.
As I noted above,
we have worked with BT on packages for people on low incomes.
We are also
in the middle of a major review of existing policy on the needs
of consumers with disabilities.
The Green Paper
suggests that there is scope for addressing these issues even more
directly through Government guidelines to regulators.
That proposal
has my full support.
Though competition
and its encouragement is the most powerful pressure towards consumer
interests, a firm guidance from Government will bolster the primary
duty of the regulator and provide a helpful supplement to the basic
pro-competition environment.
Regulators may
sometimes be pulled in two directions to encourage competition and
at the same time intervene in the market to protect consumers.
That simply
makes our life more interesting.
There are two
further issues which I would add in the list of consumer interests
- transparency and advocacy.
The consumers
and those companies operating in the sector want to know how the
regulator works, what are the factors underlying decisions, and
to ensure that a clear rationale exists.
Regulation not
only has to be fair, but has to be seen to be fair.
I, therefore,
welcome the measures proposed to improve transparency and accountability.
The new duty
to protect the interests of consumers is important.
But that there
will be a need to promote those interests effectively.
The Green Paper
suggests that the consumer representative bodies should be strengthened
and given a strong advocacy role.
This is an important
area - I have no strong view as to whether the advocacy role sits
with the regulator, or with an independent committee: but it must
be clear where the responsibility lies, and resources must be made
available to follow the responsibility.
Equally, it
will be key to ensure that there is a powerful information flow
between the regulator and all consumer bodies.
As a very new
regulator, the Green Paper has come at a good time for me.
It has helped
to bring early focus on the way in which regulation in the telecommunications
sector will develop.
I look forward
to working with Ministers, the other Regulators, with the industry
and with consumer groups to turn the good intentions of the Green
Paper into realistic and workable policies.
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