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Oftel’s
Second Submission
March 1998
This document
contains one diagram (click here to view) which is reffered to in
the summary and in section
5.1.
Click
here to view diagram
Contents
Summary
of recommendations
Section
1: Introduction
Section 2: The future of the electronic
communications sector
Section
3: The imperative to change: why new rules are needed
Section
4: The new rules and how they should be applied
Section
5: The institutional structure of regulation
Section
6: Meeting specific policy objectives
Annex
A: Public Service Broadcasting
Annex
B: Mechanism for applying and enforcing the rules
Annex
C: Electronic communications rule set
Summary
of recommendations
Introduction
1 Oftel welcomes
the opportunity to present to the Select Committee its analysis
of the future of electronic communications, including broadcasting,
and its proposals for change.
2 Electronic
communications are fundamentally changing. The process of change
began earlier for telecommunications than for broadcasting, but
both are now converging with digitalisation and the decline of capacity
constraints. These changes mean that the basis on which broadcasting
has been regulated as a national, public, wireless, point-to-multipoint
service should change. Technologically-based distinctions between
wired and wireless communication, and point-to-point and point-to-multipoint
communication are eroding fast. And the boundaries between public
and private communication and national and international services
are blurring.
3 Oftel’s remit
as defined in the Telecommunications Act already addresses the converging
electronic communications domain. The Act defines Oftel’s jurisdiction
as concerning systems “for the conveyance through the agency of
electronic, magnetic, electromagnetic, electrochemical or electromechanical
energy of (a) speech, music and other sounds, (b) visual images,
(c) signals serving the impartation of any matter otherwise than
in the form of sounds or visual images and (d) signals for the actuation
or control of machinery or apparatus.” Oftel, however, fully recognises
that its expertise lies in economic regulation and consumer protection
rather than in cultural and content issues.
4 In this document
Oftel uses the term electronic communications to mean all communications
which use electromagnetic transmission. The term thus includes broadcasting
and telephony and certain features of devices attached to electronic
communications networks. Oftel recommends that this definition of
the electronic communications industry is adopted as the proper
scope for policy making and legislation.
Why change?
5 Oftel
suggests that the changes in legal instruments (legislation), the
new rules, and regulatory structures proposed below need to be implemented
at the earliest opportunity if the UK economy and individual citizens
are to benefit fully from the Information Age. There are a number
of reasons for this recommendation.
- The
successful application of many of the existing rules rely on the
ability to control service delivery by attaching conditions to
the operation of, or access to, an electronic communications system.
This can only continue to be successful if the system operator
controls the service characteristics – and this link is rapidly
breaking down.
- Current
institutional structures are fundamentally based on this assumed
link between systems and services, although various stop gap methods
have been used to overcome the immediate failures that have arisen
as this breaks down. But the consequence has been a proliferation
of regulatory bodies, overlapping jurisdictions, and conflicting
statutory duties and objectives.
- A positive
climate for investment – which is absolutely necessary to deliver
Information Age services – is incompatible with such regulatory
uncertainty.
The Principles
of Change
6 Oftel recommends
that the regulation of the electronic communications industry should
be grounded in the following principles:
- Promotion
of competition in the interests of consumers.
- Wealth creation
and jobs in the UK.
- Access for
all, including the disadvantaged, at affordable cost to the information
and communications services they require for participation in
political, economic and social life.
- Interoperability
and interconnection of networks systems to establish “any to any”
communications.
- Facilitating
consumers’ control over the types of content they wish to use.
- Predictable
and consistent regulation – but only when needed.
- Regulatory
transparency and accountability.
- Sufficient
regulatory flexibility to deal with changes to technologies and
markets.
7 Oftel welcomes
the Competition Bill now before Parliament. It will provide a firm
base for resolution in the public interest of many of the issues raised
by technological change, new market structures, and new opportunities
to create and abuse a dominant position.
8 Nevertheless, Oftel recommends that legislation setting out further
rules for the regulation of this sector are required. Specifically
it is recommended that
The Telecommunications
Act 1984 and much of the Broadcasting Acts 1990 and 1996 be replaced
by new legislation for the electronic communications industry.
The legislation
should be designed to promote and regulate effectively an “open
state” in which the erosion of distribution scarcity will be close
to complete, and content suppliers will be able to supply services
to customers on a direct commercial basis by way of access control
systems.
The legislation should also provide for specific rules to manage
the transition to that “open state.”
9 In addition to
the Competition Bill and these new economic rules, Oftel recommends
that three further types of rules are required: rules for the achievement
of Government defined social goals: rules for the regulation of content:
and rules for the regulation of ownership.
10 The social rules should aim to ensure that all UK citizens have
access at affordable price to the information and communications services
required for them to participate in society. This is about universal
access. Government should define the constituents of universal access,
and set out areas – like disconnection – where extra consumer protection
is needed.
11 On content
rules, Oftel recommends that the regulator should not tilt at windmills
and try to achieve what cannot be done. A shift from the broadcast
transmission of content over relatively few channels – to which
Government has controlled entry – to user browsable content including
video on demand, means that content regulation must change. Oftel
recommends that the focus of regulation must shift from the direct
regulation of content to regulation to enable control of access
to content and from statutory to consumer-centred regulation. In
consequence content regulation should be based on
Self regulatory classification of browsable or user selected content,
referenced to content codes drawn up by self regulatory bodies in
consultation with the relevant statutory body.
- The principle
that access to possibly offensive content should be possible only
if consumers elect to have such access.
- Effective
enforcement of general principles, defined in law, by a statutory
content regulator.
12 Oftel recommends
that because of the clear importance of electronic communications
for the operation of a well functioning democracy, established rules
on the concentration of media ownership should continue. However,
it must be recognised that, as convergence progresses and people’s
media diet becomes more varied, the effectiveness of ownership regulation
will decline and may become less important. Nonetheless, ownership
regulation provides an important democratic “insurance policy.”
Rules for
Transition
13 Oftel recommends
that the following additional rules should be required during the
period of transition (however long that might be) to the “open state.”
Rules to inhibit dominant incumbent firms from abusing their market
power.
- Rules to
deal with joint dominance – ie collusive behaviour by firms and/or
vertical agreements and vertical integration of firms.
- Rules to
deal with the market power exercised by firms with control over
capacity constrained systems.
14 It follows from
these recommendations that many established rules in broadcasting
and telecommunications regulation will no longer be required and many
will in any case be ineffective. Oftel also believes that the time
is ripe for simplification of the structures and institutions of electronic
communication regulation. In particular Oftel recommends the rules
which regulators of electronic communications should apply are based
on a general authorisation to enter markets rather than on the old
principle of restricting market entry by licensing.
Meeting Specific
Policy Objectives
15 Section
6 addresses more precisely how the proposals above would meet
particular competition, social and cultural concerns. Of key importance
are recommendations in three areas.
How
can consumers be given maximum choice of supplier, of information,
and of services?
16 Oftel
recommends that new rules on opening up interfaces and making infrastructure
available to third parties on fair, reasonable and non-discriminatory
terms are required, so that others can supply services over existing
infrastructure while rewarding investment in infrastructure creation.
Specifically the general authorisation for operation of an electronic
communications system should require publication of interface specifications.
How to
guard against an unfair division of society into information “haves”
and “have nots”?
17 Oftel’s recommendations
focus on getting everyone connected on an affordable basis to networks
within an access control system, if necessary via Universal Service
Fund arrangements. In addition, the public availability of terminals
and training is required, with particular emphasis on those with
disabilities.
How can
the benefits of public service broadcasting be safeguarded?
18 Oftel proposes
that the Government should continue to support established not-for-profit
public service broadcasters. It will be important to link the BBC
licence fee more closely to the costs of its inputs. Oftel believes
that public intervention is necessary during the transition and
probably also even in the “open state,” to ensure all UK citizens
have access to the impartial high quality information required for
their participation in economic, social and political life because
mature electronic communication markets may not adequately supply
“merit goods” and serve minorities. However, Oftel recommends that
Channels 3 and 5 should be freed from their obligations as public
service broadcasters and the spectrum/franchises to run commercial
terrestrial broadcasting services should be auctioned.
Institutional
Change
19 Oftel recommends
that there should continue to be a clear division of responsibility
between Government and regulator, and that the regulatory structure
and arrangements for consumer representation should be changed.
20 Oftel agrees
that Government should set the overall policy framework: define
social policy goals eg: the composition of universal access; and
ensure financial support for provision of services missing from
the market – notably public service broadcasting. The Government
also has the central role in overall radio frequency spectrum allocation
policy and in national security matters.
21 The regulatory
role is to ensure effective implementation of Government defined
goals, to provide effective economic/social and cultural regulation
of a specialised sector using their expertise and to do so independent
of day-to-day control by Government.
22 Oftel recommends
that the existing structure of electronic communications regulation
requires reform. It imposes significant costs on the UK economy
and on Government. Moreover it does not provide for an active representation
of consumer interests or clear and appropriate means for consumers
to secure redress.
23 As set out
in the diagram (click
here to view diagram) Oftel recommends that two regulatory commissions
be established.
- an Electronic
Communications Standards Authority, responsible for cultural content
issues and for the supervision of public service broadcasting
contracts.
- an Electronic
Communications Commission, responsible for competition, economic
and social issues such as universal access.
24 Oftel recognises
that there are some costs notably in the interaction between the different
statutory objectives of two regulators but nevertheless believes that
the benefits outweigh the costs of necessary overlap and rejects the
alternative models of an infrastructure/services split, or a unitary
body.
25 In addition
Oftel recommends the establishment of a statutory Electronic Communications
Consumer Council to advise the regulatory commissions and act as
a focal point for consumer representations and redress.
Section 1
Introduction
1.1 Oftel’s
Document Beyond the Telephone, the Television and the PC. II
(the first part of Oftel’s submission to the Select Committee)
considered the technological developments which are changing the
telecommunications, broadcasting and the IT industries. Oftel also
identified public policy objectives for the converged electronic
communications sector.
1.2 In this
paper, its second submission to the Select Committee, Oftel puts
forward concrete proposals for the achievement of these objectives.
Notably, to establish a regulatory regime which benefits UK consumers
and the broader economy and which will enable the UK to capitalise
on its existing strengths in the electronic communications sector.
Central to Oftel’s analysis and its proposals is the recognition
that historical, technologically-defined, distinctions between point-to-point
and point-to-multipoint electronic communications, between national
and international electronic communications, between wired and wireless
electronic communications and between the content supplied in any
particular media or mode of carriage are fast eroding. These changes
have profound implications for public policy, industrial strategy,
consumer interests and regulation in the United Kingdom.
1.3 In
this submission Oftel outlines its answer to the question:
“How can
regulation maximise benefits to UK citizens and consumers in the
new digital electronic communications marketplace?”
NOTE: In
this document Oftel uses the term electronic communications
to mean all communications which use electromagnetic transmission.
The term thus includes broadcasting and telephony,
certain features of devices attached to electronic communications
networks.
1.4 To address
that question, Oftel believes that because there is a fundamental
change in both an eventual “open state”converged electronic communications
environment and the more immediate problems of a period of transition
must be considered. Although, in reality, this “open state” will
not be a steady state (because technical change will continue) the
change is so significant that it needs to be addressed independently
of other possible, future changes. There are two fundamental transformations
of the sector (which have already started) which are responsible
for this, and against which all future policy options must be tested.
These changes are:
- the erosion
of distribution capacity scarcity
- content
suppliers being able to supply services to customers on a commercial
basis by way of access control systems.
Oftel has defined
“open state” to mean that these two conditions are met.
1.5 The first
condition will be met as a result of digitisation and continued
investment in satellite, cable and other distribution methods, while
the second will come about through the spread of access control
systems to most distribution networks. A5-10 year time horizon for
this transformation to take place is probably realistic. Until this
happens the UK will be in a transition, where some, but not all,
own access control systems (which allow them to enter into a direct
commercial relationship with the suppliers of electronic information
delivered over electronic networks) and transmission capacity is
increased, but still does not meet all potential demands.
1.6 Oftel believes
that it is both possible, and realistic, that the positive potential
of technological change will be realised through well-functioning
competitive markets serving the interests of UK consumers. But the
long term might conceivably be characterised by oligopoly by relatively
few firms dominating markets. If this happens, consumers are likely
to forego potential benefits in the form of new and improved services
which are likely to arise only from vigorous competition. Additionally,
there will be a continuing risk of abuse of market power to the
detriment of consumers.
1.7 Accordingly,
rules will be needed to manage the specific problems of transition
to foster a positive open state and outcomes which will maximise
benefits to consumers.
1.8 The pace
of change does not leave much time to get the rules right. The fundamental
changes have already started, and they undermine the foundations
of the current regulatory regime. By the time a legislative slot
is found for a new Electronic Communications Bill to put the regulation
of the sector on a sound footing the commercial structure of the
sector could already be set.
1.9 In this
submission Oftel proposes a portfolio of “rules” for the achievement
of an outcome that maximises the benefits to consumers and UK plc
(See Section 4). Getting the rules right is the most important part
of getting regulation right. The institutional mechanisms for the
application and enforcement of the rules is a secondary, albeit
important, issue. However, Oftel believes that institutional change
is needed if the rules are to be fairly applied and effectively
enforced. The submission is organised as follows:
- Section
2 describes the differences between the media and electronic communications
sector and the rest of the economy. It considers how far contemporary
changes to the electronic communications sector, often called
“convergence,” will make it like the rest of the economy and how
far the unusual social, economic and technological characteristics
of the sector are likely to be permanent.
- Section
3 draws conclusions from the analysis of convergence which is
set out in Section 2. It identifies the implications of convergence
for the UK’s established systems of rules and regulation of electronic
communications.
- Section
4 describes the new rules required for convergence.
- Section
5 evaluates alternative regulatory structures for the application
of the rules defined in Section 4.
Section 6 describes application of the general rules in Section
4 to specific issues and how they will serve consumers needs and
interests.
The Annexes provide
fuller discussion of three particular issues.
A – The role
of Public Service Broadcasting in an “open state”
B – The foundation
of the new rules and how they should be enforced
C – A tabular
description of the necessary rules
Section 2
The future
of the electronic communications sector
Getting it
right – economic benefits for the UK
2.1 Electronic
communications, in the form of telephony, broadcasting and IT, contributes
around 5% of UK GDP, provides around 700,000 jobs, and is growing
fast. The UK is the EU leader in this sector which the 1993 Delors
White Paper on Growth, Competitiveness and Employment identified
as one of the most promising for wealth and jobs generation in the
21st century.
2.2 Electronic
communications also has a wider influence on economic growth and
prosperity because it provides major inputs to other industries.
For example, telephony is a key input for insurance and banking,
computing services are vital to a wide range of service and manufacturing
sectors and UK broadcasting (and the saleable information sector
generally) contributes to overseas trading partners’ perceptions
of the UK. Information and communication technologies have significantly
improved productive efficiency and the UK’s international competitiveness.
If the UK can maintain its lead in electronic communications it
will have a key source of competitive advantage in the 21st century.
2.3 Liberalisation
and competition have improved productivity, lowered prices and stimulated
innovation. For example, the price of telephony has halved in the
last ten years and competition has fostered the development and
introduction of new services. In broadcasting the growth of independent
production, fostered by the opening of programme supply markets,
has realised similar benefits. Prices of IT hardware continue to
drop very rapidly.
2.4 The electronic
communication industries also provide other important benefits to
UK citizens, including improved access to valued entertainment and
information from around the globe available 24 hours a day, on demand;
and delivery of high-quality education services to remote locations.
Choice and diversity has increased and is likely to increase through,
for example, additional TV channels and the development of interactive
services. The transformation of the sector will also make possible
better delivery of Government services into the next century.
2.5 Because
of its relevance to a wide range of economic sectors, and the opportunities
it offers for innovation and growth, the electronic communication
sector’s importance to the economy is likely to increase substantially
over the next few years. Many of the fundamental changes to the
sector which will shape its character are happening now. Getting
the right regulatory and competition framework for this sector is
vital.
Distinguishing
features of the electronic communications market
2.6 The electronic
communications sector is, and will remain, different from other
sectors of the economy. Some of its distinctive features may be
short term but others are likely to be permanent. These features
have significant implications for regulatory practice. They are
relevant both to an ‘open state’ – when there is universal access
control (ie all consumers can enter into a direct commercial
relationship with the suppliers of electronic information delivered
over electronic networks) and no scarcity of transmission capacity
– and to the period of transition.
2.7 What makes
the electronic communications sector different from other sectors
of the economy? Firstly, both the telephony and broadcasting industries
have been shaped by their particular histories. In both sectors,
Government sponsored the creation of dominant incumbents. First
through publicly owned statutory monopolies and later, when commercial
firms were permitted to enter markets, through public authorities’
limitation of market entry to favoured firms. The legacy of dominant
incumbents continues to shape UK electronic communications and will
do so for some time. Secondly, the economic characteristics of production
and/or consumption of electronic communications are unusual. Not
least because of what are called the network externalities (network
access, interoperability and call termination) which arise because
there are two ends to the call. Correcting the network externalities
in the public interest requires commercial arrangements which are
unlikely to arise without regulatory intervention. There are also
regulatory issues concerning the realisation of the potential social
benefits which arise from the non rival characteristics of information
(whereby an extra unit of consumption of information – for example,
one more person watching a television programme – can be achieved
without an increase in costs).
2.8 In addition,
the costs of providing wire-based services are such that most customers
are unlikely to take service from more than one supplier – this,
combined with the high costs of switching suppliers and/or externalities
can lead to a bottleneck in access to networks. This provides a
key basis for regulatory involvement. The same conditions apply
to access control systems in broadcasting, that is, customers are
likely to have only one set-top box. A further key difference between
the electronic communications sector and other economic sectors,
lies in the ‘market failures’ which exist. For example the various
externalities, (costs and benefits which can not be reflected in
price mechanisms), associated with the provision of telecommunications
networks – to take one example, the separation of call payment from
choice of terminating operator provides the latter with an ability
to set high prices. In broadcasting, a sector specific feature (albeit
one which may have beneficial social consequences) lies in the fact
that it introduces economic inefficiencies to charge for marginal
usage, because marginal costs are zero. This makes licence fee and
advertising funding potentially attractive funding methods. On the
other hand, these funding mechanisms do not reflect people’s willingness
to pay and, because they do not allow consumers to signal their
preferences via price, they result in a different economic inefficiency.
However, direct payment will itself exclude some customers who could
be served at no extra cost. So, although new technologies will allow
pay per view and subscription-based charging, a tension between
funding systems which offer access for all and those which necessitate
the exclusion of some will remain. Striking the appropriate balance
in the public interest may require regulatory involvement.
2.9 The broadcasting
sector has, in addition, traditionally been distinguished from most
other sectors by a number of public policy, rather than economic,
considerations. These considerations include; concern over the content
of programmes; a desire to ensure plurality and diversity of ownership
in the commercial provision of content; securing commercially (and
politically) neutral reporting; and a desire to ensure that some
classes of information are made available to all citizens at affordable
prices. These public policy concerns will remain, although some
of them may be met through unfettered operation of the market if
competition is effective.
2.10 Moreover,
it is possible that effective competition will not develop in all
sections of a converged digitalised electronic communications market.
Five years or more into the future, the electronic communications
sector may still be characterised by high barriers to entry in the
provision of new transmission networks or new access control systems
(although the networks which do exist may not be capacity constrained);
by economies of scope and scale within transmission networks; commercial
disincentives to interconnection and interoperability with competing
networks (including transmission networks and networks of competing
computers and computer software) and by very low (or zero) marginal
costs of consumption of content. Moreover, even if content providers
enjoy unfettered access to transmission systems, intervention and
regulation are likely to be required to reduce negative externalities
(too much "bad" content) and maximise positive externalities (ensure
enough “good” content).
2.11 During
the period of transition from the status quo to a mature “open state”
(a period which will last for at least the next five years) there
are likely to be significant sections of the population who neither
have access to non capacity constrained networks nor to conditional
access systems.
Maximising
economic benefit from use of the radio spectrum
2.12 The economic
value of radio spectrum is now well recognised. In 1995/96 the total
contribution of radio based services to UK GDP was estimated at
£28bn, and to be growing at 11.5 % every year. In the fastest
growing area of cellular telephony growth rates are over double
this figure and most analysts expect this level of growth to be
maintained over the next decade. As consumer demand for interactive
multimedia services grows, demand for mobile multimedia services,
as well as for services to home and office, is likely to rise in
line with established trends for voice telephony. These trends will
provide strong incentives to reallocate radio spectrum. Traditional,
relatively inefficient uses of spectrum, such as analogue terrestrial
broadcasting, will give way to high value added services, such as
mobile multimedia, assuming spectrum prices reflect true market
values. Reallocating spectrum offers Government the potential to
realise greater revenues from a public asset and offers UK plc opportunities
to do its business more efficiently (and develop a new portfolio
of manufacturing and service products for export).
2.13 Digitalisation
and alternative transmission media, such as fibre optic cable and
communication satellites, will progressively reduce barriers to
entry to conventional “one to many” broadcasting markets, and hence
will reduce the importance of spectrum scarcity as a factor constraining
access to this market. However, increasing demand for mobile provision
of multimedia services, for which radio is the only viable medium,
means access to spectrum will remain a bottleneck for providers
of these services for the foreseeable future. Spectrum allocation
problems show both that policy and regulatory issues must now be
thought through in a “converged” way, and that a consistent policy
and regulatory framework is required if access to the electronic
communications market is to be both transparent, fair and equitable
on the one hand and economically efficient on the other.
2.14 The Wireless
Telegraphy Bill is expected to receive Royal Assent in the next
few weeks. By introducing auctions for the allocation of major new
radio spectrum an important step towards technology and application
neutral allocation of a scarce public asset (and realisation of
economic value for the public) is being taken. The first such auction,
for the mobile multimedia service known as UMTS, is expected to
take place early next year. For the first time the market rather
than the Government will set the price of spectrum access. However,
this represents only one step towards the creation of a true market
in radio spectrum, an essential development if the full benefits
of convergence are to be realised and a satisfactory return achieved
from a public asset. Oftel believes that further measures, to build
on the Wireless Telegraphy Bill, are needed such as the introduction
of secondary spectrum markets, so that spectrum can be traded between
users to reflect shifting patterns of demand. The long term objective
should be to remove the regulatory role as far as possible and rely
on market forces, backed by general competition rules, to optimise
use of this valuable public resource.
2.15 The future
of analogue broadcasting spectrum is itself a sensitive issue affecting
almost everyone in the UK who rely on it for access to their primary
source of information and entertainment – terrestrial television.
Oftel will be responding fully to the joint DCMS and RA enquiry
on spectrum allocation in due course. But, to foreshadow an important
element of Oftel’s response to the enquiry, Oftel believes that,
except when a specific public service obligation applies to spectrum
users (eg the fire service, the police and public service broadcasting)
spectrum should be priced to reflect its full economic value. Oftel
proposes that the value of spectrum be determined by establishing
spectrum markets (ie auctions) subject to any necessary international
considerations.
2.16 Oftel also
advocates a more flexible and transparent approach towards management
of the radio spectrum. This should include, insofar as it is consistent
with international constraints and obligations, removal of the existing
demarcations between broadcasting and telecommunication services
to facilitate the development of convergent multimedia services.
This would build on the precedent of digital broadcasting licences
which permit up to 10 per cent of transmitted content to be for
non-broadcast applications and which make possible the inclusion
of text and images in digital sound radio services. It would facilitate
market entry for firms delivering interactive multimedia services,
for which conventional wired infrastructures may not be suitable,
and move towards "technology neutral" electronic communications
policy and regulation thereby promoting efficiency and innovation.
2.17 The current
two-tier licensing regime under which radio services are licensed
under the Wireless Telegraphy Act and either the Telecommunications
or Broadcasting Acts should be replaced by a single authorisation.
It should make specific provision for consumer interests, an issue
which is increasingly important in a free market environment and
which Oftel has already raised in connection with the current Bill.
Section 3
Why new rules
are needed
Introduction
– the Need for Change
3.1 Oftel is
in no doubt that regulation of telecommunications and broadcasting
must change. Existing UK arrangements are not sustainable. Already
there are strains in the system. There are overlaps and duplications
in regulatory jurisdictions – for example, both ITC and Oftel regulate
electronic programme guides – leading to possible ‘double jeopardy’
for companies and confusion for customers. Rules are currently based
on particular delivery mechanisms, not on the services delivered
to end customers, and produce a tilted playing field inhibiting
fair competition and consistent regulation.
3.2 In a “converged”
digital world voice, data and audio visual content will all be delivered
across many distribution networks. Individual messages will be routed
across both wired and wireless transmission media – whether via
terrestrial broadcast, mobile radio, satellite, cable, fibre or
copper. Increasingly, these alternative message paths will both
be substitutes for each other and interdependent on each other.
More and more, consumers will actively engage with the services
offered and choose the content they receive. These changes are already
upon us. By the time any new primary UK legislation takes effect
UK consumers are likely to be able to:
- emulate
what French viewers are already doing in the Canal + “Second World”
service. “Viewers” create their own television by interacting,
via an avatar, with other viewers in an on line video environment;
- select information
and entertainment services (including moving pictures) over the
World Wide Web from any of a host of UK and overseas sources;
- instruct
a service provider to tailor news and information services to
their own personal specifications;
- choose whether
to access a film (possibly the same film) via conventional scheduled
television, via a near video on demand service or via a true video
on demand service. Choice of the delivery medium will, unless
a new regulatory regime is implemented, determine whether content
regulation, affecting matters such as the “watershed” or content
quotas (eg the independent production quotas or the European content
quotas prescribed in the “Television without Frontiers” Directive),
apply; and
receive individual E-mail delivered over the broadcast network.
3.3 Multiple services
will be delivered over the same system; most systems will be able
to deliver all services, those operating many systems will not know
what services are being carried over them at any particular time,
and transmission capacity will not be scarce. Only regulation that
recognises these fundamental shifts in electronic communications will
be successful. Current regulation does not.
The changing
regulatory mandate in broadcasting and telephony – redressing the
new market failure
3.4 Under the
“old” conditions, of spectrum scarcity and a reliance on advertising
to fund commercial supply of audiovisual content, regulation has
been used to achieve:
- universal
service at affordable cost – nationwide roll out of BBC radio
and television, Channels 3 and 4,
- universal
service in voice telephony.
- positive
programming requirements (ie, securing positive externalities
by ensuring quality, diversity, impartiality in widely consumed
programmes) – delivered by the BBC radio and television services,
by Channels 3, 4 and 5 (as conditions of licence) and through
subsidies via the Gaelic Broadcasting Fund.
- negative
programming requirements (ie, minimising negative externalities)
– a requirement in ITC licences (for terrestrial and non-terrestrial
broadcasters) and in the BBC licence.
- stimulation
of independent production through a 25% quota imposed on the BBC
and monitored by the OFT.
3.5 Prior to liberalisation,
this mandate was delivered through a combination of publicly owned
institutions (eg BT and the BBC) and a limited number of closely regulated
firms (eg ITV companies). Both means of delivering this mandate –
public provision and closely regulated firms – were conditional on
Government control of entry to relevant markets. Government control
of entry has been substantially eroded and will continue to decline
as capacity scarcity diminishes and networks capable of carrying broadcast
programme material become increasingly transnational. Technological
change has played a major part in this (eg in the successful launch
of Sky’s satellite television services to UK viewers in 1990 using
a Luxembourg satellite and the consequential failure of the IBA licensed
“monopoly” UK DBS service BSB) but so too has regulatory change –
notably the European Union’s market opening initiatives of “Television
without Frontiers” and the Full Competition Directive. This has been
most striking in respect of the regime applying to commercial firms
but its impact on public sector bodies such as the BBC is also significant.
3.6 In
consequence, public policy goals which require a supplier to behave
in a way that is not in its commercial interests can no longer be
secured by attaching highly specific conditions to the licences
of particular suppliers – since doing so disadvantages the licensed
firms relative to competitors using alternative delivery means (and
which are not constrained by similar licence conditions). Where
companies face effective competition, their inability to finance
additional obligations means that the regulator is often unable
to enforce obligations prescribed in licences if the firm in question
either petitions for licence conditions to be eased or simply decides
to ignore the licence requirements. Anticipation of this result
weakens the effectiveness of the obligations even further. This
is not to say that the old regime has, or will, disappear overnight.
Only that it cannot provide a long term basis for fair, consistent
and effective regulation in the future.
3.7 Failure
to establish a new regulatory framework that will work effectively
is likely to have very serious consequences. A positive climate
for investment is incompatible with regulatory uncertainty which,
in turn, follows inevitably from a plurality of regulators each
requiring different and possibly conflicting objectives to be met.
Lack of investment now will result in the UK falling behind other
countries in the provision of Information Age services and, because
of the importance of electronic communications as inputs to economic
activity in general, in other sectors of the economy.
3.8 The UK cannot
wholly create its own electronic communications destiny. Its decisions,
(or lack of them), will determine both the extent to which firms
locate in the UK and the extent to which it can continue to influence
international, and particularly European, policy and regulatory
agendas. Failure to address these issues does not mean the status
quo will continue. Rather it means that the status quo will fail,
and change will be imposed on us by others.
3.9 At the heart
of the existing regulatory failure is a reliance on the licensing
(and hence control) of communication systems in order to achieve
particular characteristics of the services delivered over them.
When the organisation running the system does not know, and can
not control, what services are running over it that organisation
is not in a position to deliver the service specification. If such
objectives are to be obtained from regulation then the provision
of the service (not the transmission system) must be subject to
the relevant rules. When service providers face competition then
those rules must apply to all such service providers if they
are to be effective. This means regulating them directly – which
in the case of content providers would mean the regulation of all
content providers (pictures, text, multi-media – because all of
them will be capable of using all forms of content) who use electronic
communication systems to deliver their messages to their customers.
In a world of no capacity constraints (and hence the possibility
of unlimited number of content providers, located anywhere in the
world) this is neither realistic nor desirable.
3.10 Even when
the existing regulation appears to directly addresses the service
in question (eg the positive programming requirements in the Channel
3 and Channel 5 television licences) the service definition is co-extensive
with definition of a delivery system and, more importantly, the
power to impose these requirements arises from the scarcity of suitable
delivery systems. As suitable delivery systems multiply and services
and systems become "decoupled," and provision of services is less
and less closely mapped onto particular, scarce, delivery systems,
this regulatory approach comes under more and more strain, and is
likely to fail.
3.11 Other issues
arising from Oftel’s review of the established UK regulatory regime
are discussed below, and the principle policy issues which will
characterise converged electronic communications markets are identified.
Interoperability
3.12 Interoperability
of networks and of customer equipment has traditionally been assured
through a standardised definition of the interface between customers’
equipment (be it a telephone or a TV) and the system to which it
is attached (the telephone network, the particular frequencies used
for TV broadcast in the UK respectively). Again, this mechanism
assumes that the service being delivered is specific to the network
to which the equipment is attached. Once system and services are
“decoupled” established practices are insufficient to secure interoperability
and to ensure that customers’ equipment will successfully deliver
the service available over the network. However, this decoupling
will not necessarily achieve interoperability through competition
alone. Regulatory intervention is required to secure the public
interest in new circumstances.
3.13 Moreover,
services are being offered in such a way that it is the service
provider(s), not the customer, who controls the specification and
operation of the system. Many powerful new services can only work
if a number of different players, none of whom can efficiently supply
all elements of the delivery and service chain, agree to use interoperable
equipment and software. This interdependence offers firms with market
power at one point in the chain the ability to set the terms on
which the whole chain operates. If the interoperability required
to enable a complex system of interactions is to be achieved, without
endowing particular firms with the ability to lever their bottleneck
market power in one part of the system across the whole of it, regulatory
intervention is required.
Regulatory
tradition in the IT sector
3.14 IT service
providers are increasingly drawn into the provision of services
based on, or which require interoperation with, public electronic
networks. Historically the IT sector has not been subject to sector
specific regulation like broadcasting and telecommunications. Isolated,
non-networked systems, without any public character did not raise
public policy concerns. Competition, and competition law, has hitherto
been seen to be sufficient to secure the public interest in IT.
However, extensive private networked systems, such as those used
for computerised reservation systems, have already aroused significant
competition concerns. Such systems are already subject to special
behavioural rules (albeit resulting from the application of standard
competition law rather than sector specific regulation). Similarly,
although the internal operation of IT systems has not led to regulatory
intervention (eg to impose standards), the emergence of very dominant
positions by proprietory operating systems has lead to action under
competition law resulting in restrictions on dominant suppliers.
3.15 The networks
over which IT services are delivered are becoming more extensive
(the Internet covers most of the world), more public (anyone can
get access to the Internet) and the system – network and equipment
attached to it – is becoming more generalised and not service specific.
All these trends indicate that interoperability will become more
and more an inescapable public policy issue. And because the range
of services that can be delivered over systems such as the Internet
is so vast, interoperability will necessarily be complex. The centrality
of these systems to the information economy also means that interoperability
issues have a significant impact on the rest of the economy.
3.16 If the
networked part of the IT sector is becoming more like the telephony
and broadcasting sectors then, inevitably, consideration must be
given to whether it will also be subject to similar market failures
and, therefore, whether regulating it in a similar way as the other
sectors will be beneficial. The very close similarity of characteristics
of public network IT services to the developments in electronic
communication services suggests that similar regulation will be
appropriate across all parts of the sector. Indeed, convergence
is making them economically indistinguishable. Thus, market forces
alone are unlikely to secure the positive outcomes which the public
interest demands, whereas a well conceived system of rules applied
by an effective regulator across the whole electronic communications
sector including, therefore, the public network aspects of IT, could
do so.
Conclusion
The existing
regulatory structure has two, inter-related, fundamental weaknesses.
1 The
successful application of many of the existing rules rely on the
ability to control service delivery by attaching conditions to the
operation of, or access to, an electronic communications system.
This will only be successful if the system operator controls the
service characteristics – and this assumption is rapidly breaking
down.
2 The institutional structures are also fundamentally based on this
assumption, although various stop gap methods have been used to
overcome the immediate failures that have arisen as this breaks
down. But the consequence has been a proliferation of regulatory
bodies, overlapping jurisdictions, and conflicting duties and objectives.
Additional patching
and mending will not deliver a sensible regulatory structure, and
nor is likely to actually deliver the objectives of the regulation.
It will at best perpetuate the existing problems and is likely to
make them a lot worse. Because of the centrality of this sector to
the new Information Age, the consequence for customers, and UK plc,
are very serious. A fundamental overhaul of the existing rules and
regulatory institutions is necessary to ensure that UK plc maintains,
and builds on, its comparative competitive advantage in this sector.
Section
4
The new rules
and how they should be applied
Introduction
4.1 The previous
section explained why existing rules and regulations for electronic
communications are inadequate to meet contemporary and future challenges.
In this Section Oftel proposes a new set of rules for the regulation
of electronic communications to meet the needs of the UK into the
21st Century, and describes briefly the mechanisms through which
they could be applied. The next section explores the nature of the
institutional structure best suited to deliver the new rules. The
final section explains in more detail how these new rules would
secure specific economic and social policy goals.
General principles
of effective regulation
4.2 A stable
and predictable regulatory regime is vital to foster investor confidence
and enable infrastructure and service development to flourish. This
regime should:
- reflect
the importance of competition as a means to provide what the consumer
wants;
- secure the
independence of the regulator or regulators and a clear division
of responsibilities between Ministers and regulators;
- promote
consistency and coherence in the rules and their application;
- ensure transparent
and accountable procedures;
impose detailed rules only where necessary.
These five components
are described in more detail below.
Reflecting
the importance of competition
4.3 Although
the long term distinguishing features of the electronic communications
market mean that for the foreseeable future the sector will not
conform fully to standard competitive market structures, as competition
increases electronic communications markets will become more like
other sectors of the economy. This means that electronic communication
regulation should change. The frameworks and the detailed rules
provided by the Telecommunications and Broadcasting Acts should
be replaced by different – and slimmer – frameworks and rules appropriate
to digitalised and converged electronic communications. The proposals
for radio frequency spectrum allocation in the Wireless Telegraphy
Bill should be extended to foster a fully functioning market in
radio spectrum, including secondary trading, and consolidated with
new legislation for electronic communications. This means a split
in the Radiocommunications Agency between the functions which should
remain a Government responsibility (eg international negotiations
over allocation of the orbit/spectrum resource) and others which
should properly form part of the remit of the regulator(s) of electronic
communications.
4.4 Competition
in both infrastructure and services has been an effective instrument
for the achievement of public policy objectives in telephony and
IT. Promotion and development of competition within the telephony
and related markets has benefited stakeholders – consumers, investors
and the national economy as a whole. Its most significant positive
impact has been in the improvement of the quality, choice and price
of services received by customers. Competition, complemented by
regulatory powers to ensure achievement of social policy goals and
to deal with the long term structural market failures which distinguish
the communications market, is therefore likely to be the best means
of stimulating innovation, quality, choice and lower prices for
consumers in the future. In consequence, as competition increases
sector specific regulation should be conducted with an increasingly
light touch and with an increased reliance on general competition
law.
4.5 This approach
has been successful in traditional telecommunications. As competition
has increased, Oftel’s regulatory focus has shifted from protecting
consumers against potential monopoly abuse to promoting effective
competition. Oftel has done so by policing competition and fair
trading rules and preventing anti-competitive behaviour in the marketplace
4.6 This shift
in emphasis, together with the introduction of the Competition Bill,
will have a profound impact on the way regulation works. Oftel believes
it to be a powerful model with general implications for the questions
considered by the Select Committee. Sector specific regulation was
set up at a time when UK competition law was relatively weak. In
consequence, there was a danger that new entrants could not be confident
of fair competition in markets where incumbents had such powerful
established positions – positions which past Governments had seen
as necessary to secure the public interest in both telecommunications
and broadcasting. Thus, additional rules were applied to the incumbents
to enable competition to thrive and to secure an effective market.
In telecommunications, Oftel was charged with the duty and power
to foster and encourage fair competition through ex ante rules which
proscribed anti-competitive behaviour more specifically, and thus
more effectively, than the Competition Act 1980 and Fair Trading
Act 1973.
4.7 The Competition
Bill (if passed), in harmony with established EU competition law,
could mark a critical step in the evolution of regulatory control
in UK telecommunications as it removes many of the weaknesses of
the existing general competition law. The Bill prohibits abuse of
dominance and anti-competitive agreements. It gives sector-specific
regulators, such as Oftel, concurrent powers in their sectors with
the Director General of Fair Trading to enforce these prohibitions.
Oftel’s enforcement powers proposed under this new Competition Bill
will be more effective than enforcement under the Telecommunications
Act 1984. It, along with other sector specific regulators, will
have strong investigatory powers, power to make interim orders and
will be armed with a powerful deterrent to anti-competitive behaviour
through the new power of the Director General of Telecommunications
to impose a fine of up to 10% of UK turnover.
Securing
regulatory independence and a clear split of responsibilities
4.8 In the terms
of reference for the Utility Review, the Government has recognised
the importance of a long term stable framework for regulation. It
has stated that “arm’s length” regulatory independence will be maintained
within a framework that clearly establishes the respective remits
of Ministers and of regulators. Oftel welcomes this approach which
is well suited to the challenges of a converged communications market.
The independence of the regulator from Government – and from the
industry it is regulating – will promote a stable regulatory environment
and thus encourage private sector investment in capital intensive
industries.
4.9 But independence
does not mean that regulators can ignore Government policy. Oftel
recognises that it is for Government to establish a policy framework
and to define objectives, especially social and environmental objectives.
The regulator’s role is to devise appropriate structures and procedures
to secure these objectives.
Ensuring
consistency and coherence
4.10 Consumer
and investor confidence depend on the existence of a consistent
and coherent regime for regulation of electronic communications.
The risk of confusion is real. There are no less than fourteen statutory
and self regulating bodies for media and communications in the UK.
General competition authorities and international bodies, such as
the European Commission and the International Telecommunications
Union, further complicate the picture. Individual firms may be subject
to regulation by several different authorities and firms competing
in the same market are subject to different regulatory regimes.
4.11 Ensuring
that the regulatory regime reflects the relevant economic market
makes for consistency and clarity. Convergence means that sectoral
regulation, based on outdated technological distinctions between
point-to-point and point-to-multipoint communication media, will
become increasingly untenable. Just over the horizon are
technological changes which will increase the transmission efficiency
of Internet networks when handling point to multipoint information
streams (ie broadcasting). This will dramatically increase the capability
of these networks to deliver large amounts of real time broadcasting.
A regulatory regime which ignores this, because it is based on the
distinctions of yesterday, wastes resources; but even more seriously,
may damage development of the communications market. At the very
least, it would lead to the artificial segmentation of new technology
to fit into an artificially sectionalised regulatory structure.
At worst, divided powers and responsibilities could inhibit effective
regulation of anti-competitive behaviour.
4.12 Some commentators
suggest that overlaps and divisions of responsibility can be dealt
with by working groups of different regulators. Oftel believes this
can only be a temporary measure. It does not solve the problem of
different and conflicting statutory duties. Moreover, ad hoc working
groups with no clear statutory responsibilities or accountability
do not provide the clear and consistent regulatory environment which
Oftel’s experience suggests is essential to the satisfactory development
of the UK communications sector.
Ensuring
transparency and accountability
4.13 Oftel welcomes
the Government’s commitment to reviewing communications regulation
as part of its review of Utility Regulation. Oftel’s response to
that review emphasised the importance of transparency and openness
in regulatory process and practice. Oftel believes these are the
keys to ensuring the accountability and legitimacy of any regulatory
regime in the eyes of customers, industry and Parliament. In a rapidly
evolving communications market it is particularly important for
regulators to consult openly with both operators and consumers.
Oftel’s experience shows that open consultation strengthens effective
regulation. The requirements for accountability and transparency
should apply to all the regulatory elements, no matter what their
precise relationship with Government and/or suppliers of communications
services. Thus, if the BBC Board of Governors maintains its regulatory
functions – for example by retaining responsibility for defining
the BBC’s Public Service Broadcasting remit – then it too should
adhere to the expectations of accountability and transparency which
apply to other regulators.
Detailed
rules – only where necessary
4.14 Detailed
prescriptive rules can themselves be a barrier to entry and inhibit
the development of effective competition. In the new world of convergence,
regulation should focus on encouraging competition, diversity, choice
and innovation as well as on realising the social objectives mandated
by Parliament. Old style regulation, based on controlling the activities
of a handful of companies with privileged access to a scarce resource
is no longer possible or productive. Getting the rules right is
essential if UK citizens are to enjoy the benefits of the Information
Age. Keep the ‘wrong’ rules too long and regulation will stifle
the very innovation and competition it should encourage; lift the
‘right’ rules too early and competition may never fully develop.
4.15 The challenge
of the future for communications regulation is to balance competition-based
regulation with effective powers to deal with market failures and
to deliver social goals whilst ensuring the protection of consumers.
4.16 In meeting
that challenge Oftel suggests that to avoid the dangers of over
regulation the starting point should be: Where and why is
regulation necessary – rather than how do we regulate a market.
Where is
regulation necessary?
4.17 To answer
this question, distinctions must be drawn between rules needed during
the transition from the status quo to a converged “open state,”
(rules which are likely to be progressively lifted), and the rules
necessary in the long term for effective regulation of a converged
communications market.
4.18 To identify
the right rules for the communications market Oftel tested the existing
detailed rules, for both the broadcasting and telecommunications,
by asking “What rules are required, over and above general competition
law, to promote effective and sustainable competition and to deliver
social policy goals?”
4.19 In answering
the question Oftel took into account two considerations: First,
the converged communications market will include certain public
network aspects of the IT sector which, unlike broadcasting and
telecommunications, has not experienced sector specific regulation.
And, second, stronger competition law is being introduced in the
Competition Bill – notably powers to deal with abuse of a dominant
position and with restrictive agreements which have an anti-competitive
effect.
4.20 Oftel concluded
that, in the “open state,” most of the detailed prescriptive
rules currently applied in both telecommunications and broadcasting
can, and should, fall away. They are not necessary in a well functioning
market subject to general competition law. Only a small subset of
the rules presently applied to the broadcasting and telephony markets
are required in the “open state.” In the short term, during the
transitional period, some further detailed rules are necessary.
But even during transition many of the existing prescriptive rules
can be discarded.
Open State
Rules
4.21 In the
open state and beyond, Oftel envisages only five types of rule:
General competition
law
4.22 The Competition
Bill will (if passed) introduce powerful prohibitions on the abuse
of a dominant position and on restrictive agreements which have
an anti-competitive effect, and gives sector-specific regulators
effective powers to apply them. These provisions will enable a communications
regulator to operate within a clear framework of rules to which
dominant operators, or operators entering into agreements, must
adhere. The attraction of this proposed new competition legislation
is that it will provide incentives for firms to police their own
activities and ensure they are consistent with published guidelines.
More importantly, it will enable regulators to withdraw from detailed
prescriptive regulation, which may impede the development of the
market, whilst retaining powerful sanctions for an expert sector-specific
regulator to impose on firms engaging in anti-competitive behaviour.
General consumer
protection law
4.23 The consumer
protection afforded by general laws, such as the Trade Descriptions
Act, the Unfair Consumer Contract Terms Regulations and the Weights
and Measures Act apply to transactions in this sector as to other
sectors of the economy. They have not traditionally been applied
or enforced directly by a sector-specific regulator (as competition
law has been), but rules based very closely on general consumer
protection law have been included in licences and therefore come
within the regulator’s scope. The appropriate mechanism for applying
these rules may come down to a question of convenience or certainty
of application.
Rules to
deal with “permanent” market failures in the communications sector.
4.24 Inherent
characteristics of electronic media and communications mean that
some market failures are endemic – i.e a competitive market would
not redress these failures. Such failures are not necessarily the
result of firms’ abusive behaviour and are therefore not caught
by the prohibitions in the Competition Bill. They arise out of the
nature of the industries in question. Accordingly, specific rules
are required to cover particular bottlenecks, notably call terminations
on telephony networks and access control systems on all electronic
networks.
4.25 Such ex
ante rules are required for those who act as “gatekeepers” but
escape the legal/economic definition of dominance (though they have
the clear potential to become dominant). Control of access
gateways can distort downstream markets. If such distortion occurs
it would be extremely difficult to redress after the event. In order
to prevent such distortions ex ante rules should apply where
the consumer, or other end-user of services, faces significant switching
costs in moving to another supplier or service. The rules
should be subject to a carefully defined “trigger” to avoid catching
any operator unnecessarily. They must also be applied in a way which
is technology-neutral (ie so that it is the market, not the regulator,
who determines the relative success of any competing technologies).
They should be the minimum necessary to allow the downstream markets
to function normally, without unnecessary restriction or distortion
of competition.
4.26 Specific
rules for ensuring interoperability between different operators,
between operators and service providers, and between different service
providers are also required. Such rules are likely to become increasingly
important in the networked IT field. As service providers provide
an increasing diversity of services across undifferentiated digital
networks, relying on intelligence in consumers’ equipment, it will
become even more important to ensure that the entry barriers constituted
by the technical/proprietary control systems embedded in customers’
equipment are not used abusively. Oftel believes that specific rules
to deal with this type of market failure will be required in the
open state and beyond. It will be particularly important to build
international consensus on the approach to this area.
Rules to
ensure delivery of social and consumer policy goals
4.27 Social
and consumer policy objectives will not all necessarily be achieved
through the operation of well-functioning competitive markets. It
is crucial therefore that a regulator has sufficient powers to ensure
that such Government-defined objectives are met. One of the most
significant of these objectives is universal service. Universal
service is a dynamic and evolving concept – currently access to
voice telephony at affordable prices is defined as the key constituent
of the universal service “basket” because it is necessary for full
participation in society. But in the foreseeable future, access
to a digital and/or high capacity line might be defined as part
of the universal service obligation. Consequently, rules and regulatory
powers must be sufficiently flexible to respond to changes in the
market and the needs of the consumer. It is equally important that
such rules are enforced in an efficient and cost effective way,
that their effect is competitively neutral and they do not inhibit
competition and choice.
Rules on
content
4.28 Competition
between content suppliers will deliver much of what is required
– but not all. There may be too much uncontrolled content which
could cause offence, giving rise to “negative content” regulatory
requirements, and not enough of other kinds of content, giving rise
to “positive content” regulatory requirements.
4.29 Because
those operating electronic communication systems are unlikely to
know what content is being transmitted across their system any negative
content rules would need to apply to all content providers,
irrespective of the specific means of delivery used. Supplying the
missing bits – ‘positive programming requirements’ – in an “open
state” converged market would require a “contract” between the Government
(through the regulator) and the content supplier. To be able to
negotiate such a contract, the regulator would need to have something
of value to the supplier. Formerly that “something" was access to
a scarce resource – the radio frequency spectrum. But, in a future
without capacity constraints, the “something” of value is likely
to be financial resources either derived directly from Government
or indirectly via Government sanctioned mechanisms like the BBC
licence fee. In return for the “something” of value organisations
such as the BBC would fulfill a contract to provide the missing
bits – notably the positive programming requirement which has characterised
public service broadcasting.
4.30 The loss
of the ability to apply detailed positive or negative content requirements
on the suppliers of electronic communication systems means that
consumers could loose out, in the sense that they would loose control
over the type(s) of content they would wish to see, or let their
children see. To balance this potential loss of control, rules are
likely to be required to enable customers to have more control over
what is, and is not, available to them. The technological changes
that are driving the sector to the “open state” can also provide
the mechanisms to give individual customers much more control over
what is, and is not, available to them. The principle of consumer
protection that can, and should, be applied in the “open state”
is one of individual control, not control exercised by the regulator(s).
4.31 To the
extent possible, competition policy will deliver sufficient diversity
in supply to ensure that economic market power is not concentrated
to such an extent that customers are exploited economically.
A well functioning competitive market will deliver much more diversity
than this. However, it is possible that even in the “open state”
the competitive market is insufficiently developed to deliver enough
diversity of supply to meet the cultural and political needs of
a well functioning democracy. Under these circumstances additional
specific rules on media (and cross media) ownership will be required.
Because of the importance to a well functioning democracy of diversity
of supply it would be dangerous to abandon the existing special
controls before it has been demonstrated that the “open state” will
deliver adequate diversity. In any event, these rules will be necessary
during the transition phase.
4.32 However,
it should be recognised that these rules also have some potential
costs. To keep them for longer than is necessary runs the risk of
making it more difficult for UK firms involved in electronic communications
to compete effectively in the international markets, where other
producers will not necessarily be subject to the same kinds of constraints.
Rules for
Transition
4.33 Oftel envisages
three additional types of rules, needed for a limited period:
Transitional
rules for ex-monopolists
4.34 Some rules
beyond general competition law are necessary to prevent the residual
advantages of incumbents being exploited in a way which frustrates
the development of competition or unfairly exploits the consumer.
These rules are likely to be transitory in markets such as communications
which are not generally characterised by natural monopolies. They
include such provisions as retail price control, the establishment
of accounting systems to prevent unfair pricing or cross-subsidy,
and direct control of the terms and conditions of interconnection.
4.35 These special
rules are required for a limited period to establish conditions
for competitors to enter, develop and stay in the market. Competition
law, with its emphasis on waiting until an abuse has occurred and
focussing remedies on individual abuses, is inappropriate to deal
with the long-term and widespread advantages enjoyed by historically
incumbent firms. As markets becomes more competitive, regulation
through these special rules should wither away in favour of the
exercise of powers defined under the Competition Bill.
Rules to
deal with joint dominance, to the extent that these are not effectively
dealt with under general competition law
4.36 The current
telecommunications, radio and broadcasting industries are characterised
to a high degree by oligopolistic market structures (or “joint dominance”)
with high entry barriers, often as a result of the allocation of
a scarce but essential resource such as radio spectrum. Even a mature
communications market may be characterised by oligopoly given the
high costs of building alternative networks and operating systems,
and of creating commercially attractive content. This gives rise
to the need for extra forms of control, going beyond the powers
in the Competition Bill.
4.37 The proposed
prohibitions in the Competition Bill do not deal effectively with
anti-competitive parallel behaviour by companies where there is
no agreement between. This is a potentially significant gap in the
regulator’s powers and it is recognised in the present proposal
to keep the complex monopoly provisions of the Fair Trading Act
( FTA) in parallel with the new Competition Bill.
4.38 The new
competition legislation may exclude vertical agreements from
the general prohibition on making anti-competitive agreements; Government
is seeking to define the extent of exclusions. Vertical integration
and complex vertical arrangements are a common feature of the telecommunications
industry and there is a high likelihood of situations arising under
which vertical agreements could be used by those with market power
(though not necessarily dominant in terms of EU jurisprudence) to
foreclose entry to parts of the communications market.
4.39 There is
a particular problem where a valuable and scarce resource has been
allocated to a small number of service providers. In this case,
it is necessary to control, through regulation, the exploitation
of that resource. The implicit contract between Government (which
allocates the valuable resource) and the service provider (who agrees
to do something in return as a condition of licence) needs to be
monitored and enforced. These rules generally relate to specific
outputs such as positive programme requirements, coverage obligations,
and/or cross-subsidies to certain customer classes.
4.40 Such rules
should only be needed, however, for a limited period. Once transmission
capacity becomes available as a result of technological changes,
and radio spectrum becomes a fully tradeable commodity, the need
for them will disappear.
4.41 More generally,
Oftel hopes that special rules to deal with joint dominance will
not be needed permanently. In the longer term, either through the
development of jurisprudence on the scope of “abuse of dominance,”
or through changes in the competition law itself, that general competition
law will be competent to deal with any remaining problems of joint
dominance.
Rules no
longer needed
4.42 Oftel’s
approach implies that no other special rules are required
and should no longer be imposed. That means getting rid of many
detailed rules which have grown up over the years, both in telecommunications
and in broadcasting. Some of the detailed rules may live on in a
more flexible form as guidelines under the Competition Bill or under
the rules of the proposed general authorisation; the rest should
be dispensed with altogether.
How the Rules
should be applied
4.43 Different
types of rule call for different application mechanisms. The key
provisions on competition are applied through general competition
law, backed by criminal and civil sanctions; general consumer protection
provisions are applied through the various general consumer protection
laws. “Special rules” for electronic communications have traditionally
been applied through a system based on a prohibitive licensing regime
(ie a regime based on prohibiting everything that is not expressly
allowed). Oftel considers that a system based on general authorisations,
with a limited set of general rules backed up, where appropriate,
by detailed guidance, is more likely to foster investment, innovation,
diversity and competition. Such a system also fits well with the
approach of recent EU Directives. More detail on how this new system
of rules and how they would operate is in Annexes B and C.
4.44 Rules to
ensure the delivery of public policy goals could also be delivered
through such a general authorisation system, though some or all
of them might be better dealt with through quasi “contracts.” For
example, as is the case now with the BBC, public service broadcasting’s
“positive content” could be provided in exchange for exclusive access
to a particular type of funding. Universal service in telecommunication
services could be provided in exchange for receipts from a universal
service fund.
4.45 “Negative
content” rules are best applied through self-regulation tailored
to give consumers control over the information they access, with
a statutory backup. Such control can be achieved largely through
systems of classification and filtering. Although the principal
mechanism for this should be self-regulatory, the key rules would
need to be defined either in a general authorisation (applicable
to all) or in the criminal/civil law.
4.46 The only
rules which require prior authorisation (or “individual licensing”)
should be the additional rules applied to operators with access
to a scarce resource such as broadcasting transmission capacity
and other radio spectrum. Within a few years Oftel expects transmission
capacity to be widely available, and hopes that a true market in
radio spectrum will have been established reflecting its economic
value. Most of these special “scarce resource” rules (and therefore
the need for prior authorisation) will therefore disappear.
How the Rules
should be enforced
4.47 No regulatory
mechanism is fully effective unless there are sufficiently strong
sanctions to inhibit breach of the rules and to punish any such
breaches. The current UK telecommunications regulatory regime couples
a multitude (probably a surfeit) of detailed individual rules with
weak sanctions and unwieldy enforcement mechanisms. The Competition
Bill sets the standard for a regime of general rules backed by strong
sanctions, including third party rights. Similar sanctions and enforcement
procedures should be available for sector-specific communications
rules. More detail on how these might work is provided in Annex
B. The next Section explains the structural and institutional arrangements
best suited to apply the various legal instruments needed.
Conclusion
- There are
general considerations relevant to good regulatory practice –
these should clearly be applied to any regulator(s) in this sector.
But in addition, there are specific types of regulatory rules
and instruments that should be applied. In particular: competition
should be encouraged where this is possible;
- anti-competitive
behaviour should be dealt with under the proposed Competition
Bill where it is applicable;
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