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Data gathering for EU market reviews - 19 September 2002 Layout image
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1. Under the new EU directives Oftel is required to carry out reviews of a wide range of markets to identify the competitiveness of the market and propose appropriate regulatory responses. These reviews will take place over the period to summer 2003. Draft market definitions for the markets to be examined have now been published and can be accessed at: http://www.oftel.gov.uk/ind_info/eu_directives/eu_mr/index.htm

2. The reviews will need a solid evidence base on which to define markets, assess market power and understand the wider market. The purpose of this document is to outline the existing sources of data within Oftel and the processes which we are planning to put in place to maximise the effectiveness of data gathering where it is necessary to collect additional data to inform our analysis. It also sets out the type of information Oftel will use in order to analyse markets and decide what the appropriate regulatory responses should be.

3. It is important to recognise that the review process is split into three distinct phases:

  • Initial information and data gathering
    This is intended to provide an evidence base on which to analyse current and future market developments, to assess whether an operator(s) has SMP, and consider the appropriate regulatory remedies.
  • Public consultation
  • Following the data gathering process a consultation document will be issued and comments will be invited from interested parties on the competitiveness of the market reviewed and the appropriate remedies.
  • Publication of a Statement by the Director General of Oftel
    This will conclude the review process. It will set out the competitiveness of the market and also any regulatory remedies which Oftel deems appropriate to introduce or to roll back.

4. Operators are required to provide the Director with specified information under various provisions. Oftel hopes that stakeholders will provide information to Oftel on a voluntary basis, but will consider using these powers if necessary. Typically, Oftel intends to allow data providers two to four weeks from the initial request to compile and submit information to the review teams.

Existing data sources

5. Oftel holds a significant amount of in-house information and collects a wide range of data on various aspects of the industry. This data is used to inform policy decision making and to monitor the effects of regulation. Wherever possible, Oftel will draw from existing sources for the purposes of the EU reviews, however, despite this comprehensive evidence base there will remain specific areas where it is necessary to collect additional data. The main existing data sources are outlined below:

  • Market information (MI)
    The market information project involves the regular collection of data from industry. Oftel has recently reviewed its regular market data requirements and believes that the current scope is broadly sufficient for the review process, although there will be specific areas which emerge in the course of individual reviews.
  • Market research (MR)
    The main requirements of Oftel’s market research program are already well established and relatively easy to expand upon. This means that there should be little additional burden on operators, although Oftel would consider the results of any research that stakeholders have conducted themselves.
  • Price trends (PT)
    Oftel has a range of sources for UK price information, which at most require operator input only in terms of quality assurance.
  • Benchmarking (BCH)
    In addition to its own international benchmarking work Oftel can draw on other international comparisons and information from other regulators. As for the regular price monitoring work, there is some role for operators in quality assurance.
  • Market analysis (MA)
    Oftel already undertakes its own analysis, but is likely to seek stakeholder views on a range of issues relating to investment plans, current market conditions etc.
  • Financial statistics (FS) Accounting information provided to Oftel by operators under regulatory accounting obligations.
  • Technological expertise (TE)
    As for market analysis, there is a broad base of Oftel knowledge but it may be necessary to seek more information, particularly on future technologies.

6. Oftel also has a number of additional data sources which it may draw on from time to time. These include comparable performance indicator information (CPI), quality of service information and consumer complaints information.

7. As well as the regular collection of data, we monitor product and service availability. For example, we keep a regular broadband product log and monitor fixed and mobile packages as part of our price monitoring work. Our engineers monitor technical developments by talking with stakeholders and suppliers and by attending seminars and courses. This additional information will also feed into the EU market reviews.

Additional data gathering

8. It is anticipated that much of the data required for the EU market review programme will be available from existing sources. However, it is inevitable that some additional information will be necessary to ensure that Oftel review teams have a sufficient evidence base on which to conduct the reviews and that this will mean that there is some additional burden placed on data providers.

9. While being aware of the importance of this additional information, Oftel is conscious of the need to ensure that the process of requesting additional ad-hoc data for the market reviews minimises the burden placed on operators and does not result in unnecessary duplication of effort. Oftel intends to introduce a number of processes to ensure that this is the case, concentrating on four main areas:

  • prevention of the duplication of data requests by Oftel;
  • promoting a joined up approach to data provision within operators;
  • cross referencing with data previously supplied to Oftel; and
  • dialogue between Oftel and data providers.
  • Prevention of the duplication of data requests by Oftel 

10. A record of all data requests for the EU review programme will be kept centrally within Oftel. This will ensure that any ad-hoc data requested for the reviews is not already available, or has not already been requested for use in another review. Unless otherwise stated, Oftel intends to share any information received between market reviews in order to minimise the burden placed on data providers.

Promoting a joined up approach to data provision within operators

11. Each operator or service provider’s market information contact will be copied in on all additional requests for data, regardless of whether the data is to be sourced from themselves or an alternative contact within the company.

Cross referencing with data previously supplied to Oftel

13. It is important that any data submitted to Oftel for the EU review programme is consistent with existing data sources. For example, more detailed information on a product or service should reconcile with previously submitted aggregate data. Where possible, any additional quantitative data submitted to review teams in the course of the review will be cross referenced with existing market information data by Oftel’s market information team.

14. It is in the interests of both Oftel and data providers to minimise inconsistencies between submissions as they will lead to additional demands on operators in order to resolve any discrepancies. Where market information contacts are not the source of EU review data they will have been made aware of any data requests, enabling them to quality check the information and cross-reference it with that previously submitted to Oftel.

Dialogue between Oftel and data providers

15. Oftel intends to maintain ongoing dialogue with data providers regarding the collection of market information and information requests relating to the EU review programme. This dialogue will at first be by letter, with further meetings and forums on a company and industry basis to discuss data needs in general and provide clarification of data requirements where necessary.

Types of information

16. The reviews will assess SMP using the criteria set out in EU Guidelines. These criteria are not exhaustive, neither are they cumulative: each review will consider those criteria most relevant to the market being analysed. The criteria can be viewed at: http://www.oftel.gov.uk/publications/about_oftel/2002/smpg0802.htm

17. The following tables set out the type of data Oftel will need for its market reviews, and the SMP criteria that each type of data will inform. Some data will inform more than one SMP criterion; for example, market information on customer numbers, minutes and revenues will inform the single dominance criteria of ‘market shares’, ‘overall size of the undertaking’ and ‘highly developed distribution and sales network’. Where Oftel has in-house information, the in-house sources are indicated in the third column of each table.

18. The data needs set out in the tables below are not exhaustive and any information received may be used to inform Oftel’s consideration of what, if any, the appropriate regulatory remedies should be. Each review team will assess whether it has sufficient in-house data or whether more is required from stakeholders. It is likely that most reviews will require additional information from stakeholders.

Table 1: Single dominance criteria listed in EU Guidelines

 

Data needs

EU Criteria

Main Oftel sources

Oftel’s market information will form the basis of market share assessment; some data may be collected regularly by Oftel but not published as part of the regular series. More detailed market share data may be requested specifically for the reviews. Any data not published regularly will only be used when appropriate confidentiality issues have been discussed with stakeholders. Further publicly available information on the size, scale and history of companies may also be used. 

Market shares

Overall size of the undertaking

A highly developed distribution and sales network

MI, MR, MA

MI, MA

TE

Oftel may ask about the technologies stakeholders are using or may use in future and whether these are unique to individual stakeholders. We may already have this knowledge from our in-house engineering expertise.

Technological advantages or superiority

TE, MR

The size of undertakings may inform this criteria. We may also ask stakeholders who are customers of operators which services and how much they purchase and ask for views on the competitiveness of wholesale markets. Conversely, we may ask suppliers of wholesale services for similar information and views. We may use market research or discussions with stakeholder groups such as the large business forum to assess countervailing power at the retail level.

Absence of or low countervailing buying power

MR, MA, FS

Publicly available information, particularly from city analysts, on the availability of capital for investment may be used along with regulatory accounts data already held by Oftel. We may also seek input directly from stakeholders on this issue.

Easy or privileged access to capital markets/ financial resources

MA, FS

We may ask for details of the services sold by companies in a given market. In some cases we may already be holding this information in house.

Product/ services diversification (e.g. bundled products or services)

MI, MA, TE

Publicly available information, particularly from city analysts, on the availability of capital for investment may be used along with regulatory accounts data already held by Oftel. We may also seek input directly from stakeholders on this issue.

Easy or privileged access to capital markets/ financial resources

MA, FS

Oftel may request data on numbers and type of customers served, network and other infrastructure employed and technology developments. We may already have this knowledge from our in-house engineering expertise.

Control of infrastructure not easily duplicated

Economies of scale & scope

MI, TE

MI
Publicly available information on the size and scope of an organisation will inform Oftel on the extent to which vertical integration may exist. More detailed information on products and services may also be requested and details of the separation between vertically related units. Vertical integration MI, MA, FS, TE
Oftel may ask stakeholders the extent of their plans to enter or develop particular markets. The extent of existing infrastructure, technology developments and the cost of rolling out new infrastructure will also inform Oftel’s assessment of the potential for competition in a given market. Absence of potential competition MI, MR, MA
Evidence of past market entry (and exit) will be assessed from trends in market share data. Market data will also be used to assess the impact of barriers to entry (likely to be greater where the market is growing slowly). The extent to which costs are sunk may be derived from data on network infrastructure and investment costs. Oftel may have this information in-house or it may be requested from stakeholders. Market research may inform the review as to whether there is potential for further players to have a significant impact on a given market. Ease of market entry MI, MA, MR, TE

Table 2: EU criteria to assess collective dominance (in addition to those for single dominance)

Data needs

EU Criteria

Main Oftel sources

Information on the market shares of undertakings will be used to assess the concentration of a market and inform Oftel's findings of whether a market is conducive to collective dominance. This data may already be collected or more detailed data may be requested for the review. Market concentration

Similar market shares

MI, MA


MI

Transparency of pricing at the retail level may be assessed from publicly available tariffs, or from discussions with consumer (including business) stakeholders. Whether prices are regulated or not will also influence transparency. Oftel may request information from stakeholders on the extent to which prices are transparent. Transparency
Oftel may request data on the technological developments in a market where this information is not already held in-house. Oftel market research and the views of stakeholders who are customers of operators may also be used to assess how users perceive different product types. Lack of technical innovation

Homogenous product

TE

MR, TE

Oftel may use market data and publicly available information and analysis to assess how demand for a product changes in response to price changes. Additional data may be requested where the data held is not sufficient for the purposes of the review. Low elasticity of demand

MI, MR, BCH, PT
Regulatory accounts to inform Oftel of network infrastructure and investment costs may already be held in-house, however Oftel may request additional details on relevant costs. Similar cost structures FS, MA, TE
Market data already collected on a regular basis will allow Oftel to assess the maturity of a market and the level of demand side growth. Where this information is not already held in-house Oftel may need to request additional data for the review process. Oftel may also ask stakeholders the extent of their plans to enter particular markets segments. Mature market

Stagnant or moderate demand side growth

Lack of potential competition

MI, MA

MI, MR

Information on the amount of excess capacity in a market may be used. This information may already be held in-house or may be requested from stakeholders.

Absence of excess capacity

TE

Oftel may use information on the degree to which there are links between companies to assess the potential for collusion. Oftel may also look for mechanisms to deter actions that may break collective agreements.

Various kinds of informal links between the undertakings concerned

Retaliatory mechanisms

TE, MA

Oftel may study price trends to look at the level of price competition in a market as the potential for tough price competition may act as an incentive not to compete actively.

Lack of or reduced scope for price competition

PT, MI

BCH

18. The EU Guidelines state that these criteria are not exhaustive. Oftel considers that the following information may also provide useful evidence in the assessment of both single and collective dominance. The criteria are end user focussed, in following with Oftel’s objective of getting the best deal for UK consumers in terms of quality, choice and value for money.

Table 3: dominance criteria further to those in the EU Guidelines 

Data needs

Criteria

Main Oftel sources

We may request data from operators regarding the prices of a service and the costs of providing it in order to assess whether prices and profits are maintained above the competitive level without loss of sales. Oftel may already hold some of this information.

Excess pricing and profitability

PT, FS, BCH

Market research may be used to assess how customers perceive the differences in terms of quality that providers are promoting.

Lack of active competition on non-price factors

MR

Oftel may look at data on the ability of customers to switch between providers. Potential barriers may include the cost and difficulty of changing supplier and reluctance to switch on the part of customers due to perceived quality of service differences and the reputation of alternative suppliers.

Barriers to switching

MR, TE,

CPI, MR

Oftel may consider the availability of reliable consumer information on prices and other aspects of services as the lack of such information may reduce customer switching between operators.

Customers’ ability to access and use information

MR, CPI

Other indicators

19. Oftel considers that in addition to the criteria outlined above there are other indicators which can provide a valuable input into the market reviews. These include:

  • benchmarking of the deal received by UK consumers against those received by consumers in similar economies;
  • consumer satisfaction with service; and
  • evidence of previous anti-competitive behaviour.

Next steps

20. By implementing the above data collection processes outlined in this paper, and with careful co-ordination, Oftel hopes to reduce the associated burdens placed on operators. The tables above should also provide an outline of the types of additional information that Oftel may request from stakeholders in order to inform the reviews, and a rationale of how they will be used in the review process.

21. Oftel is also considering extending these arrangements and adopting a similar approach to co-ordinating all of its data requests to stakeholders. If successful, the procedures could be expanded beyond those for the EU review process, and include other data requests such as those for non-market reviews.

Nick Collins
Market Database Manager
Oftel
50 Ludgate Hill
London EC4M 7JJ

E-mail: nicholas.collins@oftel.gov.uk

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