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Contents
Direction
Chapter
1 Summary
Chapter
2 Background
Chapter
3 History of the dispute
Chapter
4 Responses to the draft direction
Chapter
5 The Director’s decision and reasons
DIRECTION
UNDER THE PROVISIONS OF REGULATION 6(6) OF THE TELECOMMUNICATIONS (INTERCONNECTION)
REGULATIONS 1997 OF A DISPUTE BETWEEN CABLE & WIRELESS PLC ("C&W")
AND BRITISH TELECOMMUNICATIONS PLC ("BT") CONCERNING BT’S
RETENTION FOR THE ORIGINATION OF CALLS TO DQ118 SERVICES
WHEREAS:
A. The Secretary
of State granted to British Telecommunications on 22 June 1984 a licence
(the "BT licence") under section 7 of the Telecommunications
Act 1984 ("the Act") for the running of telecommunications
systems specified in that Licence;
B. By virtue of
section 109 of paragraph 20 of Schedule 5 of the Act the BT licence
has effect as if granted to British Telecommunications plc ("BT");
C. The Secretary
of State has granted to Cable & Wireless Communications plc ("C&W")
on 5 December 1991 a licence under Section 7 of the Act for the running
of a telecommunications system as specified in the licence;
D. On 1 January
1998 the Interconnection Directive (the ‘Directive’) came into force
and was implemented in the UK through the Telecommunications (Interconnection)
Regulations 1997 (the "Regulations") and conditions in the
licences of operators;
E. Regulation 6(6)
of the Regulations provides that where there is a dispute concerning
interconnection between organisations, the Director General of Telecommunications
("the Director") shall, at the request of either party, take steps to
resolve the dispute within six months of the date of the request. The
Determination which the Director makes to resolve the dispute must represent
a fair balance between the legitimate interests of the parties, and
must be notified to the parties in accordance with Regulation 8(3).
The parties are entitled to a full statement of the reasons on which
the Determination is based;
F. On 23 August
2002, BT issued a pricing letter to C&W. This pricing letter set
out BT’s charges for the DQ118 retail price points that had been submitted
by C&W;
G. On 28 August
2002 C&W accepted this pricing letter, however it stated that it
disputed BT’s retentions as outlined in the pricing letter;
H. On 11 February
2002, in accordance with the provisions of Regulation 6(6) of the Regulations,
C&W referred this dispute to the Director for determination;
I. The Director
has a duty to encourage and secure adequate interconnection in the interests
of all users in a way which provides maximum economic efficiency and
gives maximum benefit to end-users;
J. The Director
has considered, inter alia, the information provided by the parties
and the matters set out in Regulation 6(8) of the Regulations. The principal
points are summarised in the Explanatory Memorandum which accompanies,
and is published with, this direction;
K. A draft of this
direction and the Explanatory Memorandum was issued to interested parties
on 24 April 2003. Comments were invited by 22 May 2003;
NOW, THEREFORE:
PURSUANT TO REGULATION
6(6) OF THE INTERCONNECTION REGULATIONS, AND HAVING CONSIDERED THE VIEWS
OF THE PARTIES AND THOSE MATTERS SET OUT IN REGULATION 6(8) OF THOSE
REGULATIONS, THE DIRECTOR MAKES THE FOLLOWING DIRECTION TO RESOLVE THE
DISPUTE BETWEEN C&W AND BT:
1. BT does not have
to amend its retention for the origination of calls to DQ118 services
as at the date of publication of this Direction.
2. The
terms defined in this direction shall have the meaning so defined or
described. All other words or expressions used in this direction shall
have the same meaning as in the Directive, the Regulations, the Act
or the BT Licence as appropriate.
3. This direction
shall take effect on the date it is published.
Heather Clayton
Director of Investigations
A person authorised
under paragraph 8 of Schedule 1 of the Telecommunications Act 1984
26 June 2003

Chapter
1 Summary
1.1 The Director
General of Telecommunications (the ‘Director’) has issued a direction
in accordance with the provisions of Regulation 6(6) of the Telecommunications
(Interconnection) Regulations 1997 (the ‘Regulations’) for the resolution
of a dispute between Cable and Wireless plc (‘C&W’) and British
Telecommunications PLC (‘BT’).
1.2 C&W referred
this dispute to the Director for determination in a letter of 11 February
2003. C&W argued that BT’s retention for the origination of calls
to directory enquiries services (‘DQ118’) is excessive. C&W further
argued that BT has provided insufficient information as to why BT’s
rates for the origination of calls to DQ118 services are approximately
70 per cent higher than for the origination of calls to number translation
services (NTS).
1.3 Following this
referral, the Director sought the views of the parties to the dispute
and considered the submissions made by C&W and BT. The Director
issued a draft direction in respect of this dispute on 24 April 2003
to the industry as a whole for consultation. This draft direction stated
that BT does not have to amend its retention for the origination of
calls to DQ118 services as at the date of publication of the Direction.
1.4 The explanatory
memorandum which accompanied this draft direction stated that the Director
does not agree with the methodology that BT has utilised in order to
derive its DQ118 origination charges, and considered that BT’s DQ118
origination charges should be calculated in a manner that is consistent
with the relevant calculation used for NTS services. However, after
application of the Director’s preferred methodology, it was found that
BT’s current charge is not unreasonable. Comments were requested and
have been taken into account in making a final direction.
1.5 The details
of the submissions made in response to the draft direction, together
with the Director’s reasons for making his decision, are set out in
chapters 4 and 5
1.6 The Director
remains of the opinion that the relevant calculations used to set NTS
charging arrangements are relevant for DQ118 calls. BT’s retention for
the origination of calls to DQ118 services should be premised on the
network costs and the retail costs that are applied when originating
calls to NTS. An adjustment should, however, be made to BT’s retention
to reflect the higher (per minute) value of bad debt likely to be associated
with DQ118 calls relative to most NTS call types.
1.7 After application
of the methodology outlined in the previous paragraph, the Director
is still of the opinion that BT’s DQ118 origination retention is not
unreasonable. The difference between BT’s charge and the relevant NTS
retention represents a reasonable recovery of the higher levels of the
bad debt cost associated with the retailing of DQ118 calls. Therefore,
although the Director’s principles as outlined in the explanatory memorandum
accompanying this direction remain valid, BT is not, as of the date
of publication of this direction, required to amend its retention for
the origination of DQ118 calls.

Chapter
2 Background
2.1 The UK retail
directory enquiries market was opened up to competition on 10 December
2002. On this date a number of new providers of directory enquiries
services began offering services to consumers. These new DQ services
operate on six-digit numbers starting 118. Existing directory enquiry
service providers are also migrating their services to these new DQ118
numbers. An initial batch of these access codes was allocated to DQ118
service providers prior to the launch of DQ118 services.
Non-geographic
traffic
2.2 A call to a
DQ118 number is a non-geographic call ie the number used identifies
a service rather than a geographic location.
2.3 Some other types
of non-geographic traffic are grouped within the category of Number
Translation Services (‘NTS’). Examples of NTS traffic include Premium
Rate Services (‘PRS’), Freephone Calls, Local Rate Calls and National
Rate Calls. NTS is described further in chapter 5. PRS is a subset of
NTS for higher value calls costing more than ten pence per minute and,
in some cases, single charge calls eg £1 per call.
DQ118 technical
arrangements
2.4 The technical
arrangements between BT and a DQ118 Service provider will differ according
to whether the DQ118 Service Provider has interconnection with BT. If
the DQ118 Service Provider has interconnection with BT, a call that
has originated on BT’s network will be terminated by the DQ118 Service
Provider.
2.5 However, in
other cases DQ118 Service Providers will contract with terminating network
operators for termination of these calls, as terminating network operators
will already have the requisite interconnection with BT. In such cases
the terminating network operator will host the DQ118 Service Provider’s
DQ 118 number and will terminate calls that are made to that number.
Current DQ118
charging arrangements
2.6 The DQ118 service
provider requests a retail price point for its services when accessed
by a BT customer. If necessary, BT will create a new charge band, or
place the DQ118 service provider's 118 number into a charge band that
already exists (if another DQ118 service provider has previously requested
that price point).
2.7 BT has published
a number of DQ118 price points. There are pence per minute (‘ppm’) and
pence per call (‘ppc’) price points, and combinations of a drop charge
+ pence per minute (starting after the first minute) and drop charge
+ ppm (from the start of the call). The price points have been set up
by BT so far on an ad-hoc basis to meet the requests of DQ118 service
providers.
2.8 BT publishes
the payments it will make to a terminating operator when the terminating
operator terminates a 118 call originated on BT's network (‘DQ 118 POLOs’)
(see note one below). BT also publishes the retail
price for calls to the corresponding DQ118 service provider's 118 number.
The difference between these two numbers is BT's retention. These arrangements
are set out in figure 1.
Figure 1:
Current DQ118 charging arrangements
NTS charging
arrangements
2.9 Charging arrangements
for NTS traffic are governed by the NTS charging formula (see figure
2). In summary, the NTS charging methodology allows BT to recover its
network costs, and an uplift to allow for retail costs incurred by BT
in handling these calls (including a normal return on capital employed).
A key distinction between the current DQ118 charging arrangements and
the NTS charging arrangements is that the Director sets the retail costs
that BT can retain when originating calls to NTS (‘the NTS retail uplift’).
Figure 2:
the NTS charging formula:
- the originating
operator retains: P-D+C
- the terminating
operator retains: D-C
where:
- P is the actual
retail price charged by the originating operator to the caller
- C is the pence
per minute charge for conveyance over a single tandem segment of BT’s
network (multiplied by the number of minutes of the call plus the
NTS retail uplift to allow for retail costs incurred by the ONO in
handling these calls)
- D is the deemed
retail price for the call (including any allowance for discounts and
bad debt)
2.10 ‘C’ as described
in the NTS charging formula continues to apply (for the purpose of assessing
BT’s retention) in accordance with, inter alia, the November 1999 Direction
concerning BT’s NTS Conveyance and the December 1999 Statement on the
Relationship between Interconnection Charges and Retail Prices for Number
Translation Services (see note two below).
2.11 Of relevance
to the dispute at hand is the Director’s recent involvement in the setting
of the NTS ‘retail uplift’. The Director has recently published a direction
in respect of the calculation of the NTS retail uplift (see note
three below). This Direction set the retail uplift at 0.22ppm (for
NTS calls other than freephone calls).
2.12 Respondents
should note that the Director is currently consulting on how the NTS
retail uplift will be calculated going forward. This will come into
force when the new EU regulatory framework is implemented in the UK.
Full details of this consultation can be found in the fixed narrowband
wholesale exchange line, call origination, conveyance and transit markets
fixed narrowband wholesale markets review consultation document (see
note four below). In summary, the Director proposes
that the NTS retail uplift should be set by the Director as a charge
control. The Director outlined three options for the calculation of
this control:
- retail uplift
charge control fully based on current retail uplift charge methodology
(1994-1995 cost allocation underlying the 1996 price control review);
- retail uplift
charge control with glide path from the current methodology to BT
fully allocated cost (‘FAC’) allocation;
- retail uplift
charge control with base charge and target charge based on BT FAC
allocation.
2.13 The Director’s
proposed option is to use a retail uplift charge control with a glide
path from the current methodology to BT’s FAC allocation (see market
review document referenced in previous paragraph). The FAC allocation
gives rise to a base year charge (2001-02) NTS retail uplift charge
of 0.28 ppm, and a final year (ie 2006-07) charge of 0.30ppm.
2.14 In addition,
the cost of originating a call to PRS includes a bad debt surcharge
which takes into account the higher level of bad debt associated with
these calls vis-à-vis other types of NTS. This is because PRS
calls have a high retail value which results in BT incurring greater
bad debt expenses where these are expressed on a per minute basis compared
to the average NTS call. The Director has also recently issued a direction
relating to the PRS bad debt surcharge (see note
five below).
Notes:
1.
The term POLO is used to describe the payment made to the operator.
2.
www.oftel.gov.uk/publications/1999/pricing/nts1299.htm.
3. www.oftel.gov.uk/publications/licensing/2003/nts0303_4.htm.
4.
www.oftel.gov.uk/publications/eu_directives/2003/eu_narrow/index.htm.
5.
www.oftel.gov.uk/publications/licensing/2003/nts0303_1.htm.
Chapter
3 History
of the dispute
3.1 In August 2002
BT issued a pricing letter to C&W which set out BT’s retention for
the origination of calls to C&W-hosted DQ118 numbers. BT calculated
its retentions for the new retail price points that C&W had previously
requested. BT’s final proposal was based on:
- BT’s network
charges; and
- a basic retail
uplift of 0.51ppm, which was based on its estimate of the costs of
retailing national geographic calls. This uplift included a Return
On Capital Employed (‘ROCE’) of 13.5 per cent. This took the BT uplift
to 0.561 ppm.
3.2 On 28 August
2002 C&W accepted this offer, although C&W stated that it disputed
BT’s retentions as set out in the pricing letter. It further stated
that the pricing letter had been signed in order that the launch of
DQ118 services was not delayed. Following acceptance of this pricing
letter C&W requested further information from BT on the make up
of these charges. C&W has stated that BT was not prepared to provide
this requested information.
3.3 C&W subsequently
referred this matter to Director for determination in a letter of 11
February 2002. C&W stated that BT’s retention for the origination
of calls to DQ118 services is excessive. C&W asked the Director
to resolve the dispute by ensuring that BT recovers appropriate costs
only.

Chapter
4 Responses to the draft direction
BT
4.1 BT noted the
draft conclusion that BT does not have to amend its retention for the
origination of calls to DQ118 services, but contested the basis of this
conclusion.
4.2 BT made representations
on the draft direction that fell into two areas. First, BT stated that
it had concerns regarding the linkage of DQ118 charges to an NTS-type
retention regime. Second, BT stated that it did not agree with the treatment
of geographic call substitution as set out in the draft direction.
Linkage of
DQ118 charges to an NTS-type retentions regime
4.3 BT stated that
it does not accept that all non-geographic numbers should be subject
to NTS-type regulation. BT stated that prior to the launch of DQ118
services it had agreed with the Director to introduce a DQ118 charge
at a level significantly below the geographic charge level such calls
should normally be expected to attract, on the basis that no such linkage
be made, but that all cases are considered on their merits. BT stated
that it did not consider that the arguments put forward in the draft
direction supporting the application of an NTS linked charge are appropriate.
4.4 BT argued that
the NTS and DQ118 markets are not similar. BT stated that when NTS regulation
was introduced, NTS was an emergent market and the growth of the new
market was encouraged. BT stated that for DQ calls the market already
existed, and the large part of the effect on competition will be the
transfer of the existing market between Operators rather than the growth
of increased service choice.
4.5 BT also stated
that it is charging its own DQ services the same rates as apply to other
operators, so there is no advantage to BT’s competitive position by
setting higher origination charges.
4.6 BT stated that
it had utilised a charging methodology which incorporated costs associated
with national geographic calls. BT stated that it had not attempted
to use retail costs associated with DQ products, where costs would have
been higher since the revenues associated with DQ products, and which
drive some of the costs, are proportionately higher. BT stated that
it had used a basis which recovered a regulated rate of return of 13.5
per cent rather than the geographic margin applicable to national geographic
calls.
4.7 BT stated the
Director’s goal of applying comparable charging regimes to DQ and NTS
traffic would result in a recovery rate higher than the present charge
that BT makes for calls to DQ118.
Treatment
of geographic call substitution
4.8 BT stated that
by choosing to regulate DQ118 call origination costs to a level below
normal geographic call rates, the Director has effectively imposed additional
controls on geographic calls due to the existence of ‘call completion’
on DQ118 services, whereby the caller is connected directly to the number
requested rather than having to hang up and redial. BT referred to the
Director’s document Provision of Directory Information Services and
Products (see note six below), arguing that this
document did not cite onward impacts of call completion as one of the
objectives of regulation in this area.
4.9 BT outlined
text in this document which stated that "The telecommunications
industry derives a direct benefit from the use of directory information
service and products in that they generate revenues from follow on calls…".
BT stated that it is part of this industry, however the direct substitution
of geographic calls that occurs when call completion is offered on the
back of a DQ118 call is not recognised by Oftel’s approach as set out
in the draft direction. BT stated that the existence of call completion
is not likely to lead to reduced charges for the customer since the
completed portion of the DQ118 call is likely to be charged at a rate
closer to a DQ call than at the normal rate of a follow-on-call.
4.10 BT referred
to paragraph 5.36 of the draft direction, which stated that call completion
services should be seen as a further pressure on BT’s geographic call
margins, and that BT’s approach would ‘lock-in’ supernormal returns
associated with geographic calls. BT stated that such an approach constitutes
regulation over and above that implemented in the last price control
review. BT stated that such an approach has no justification, and considered
that no valid argument for it is offered in the draft direction.
4.11 BT also stated
that "having considered that the issue of geographic call margins
on substitutional calls is one intrinsic to delivering the full benefits
of DQ competition to customers, the Director undermines this position
by section 5.37". Section 5.37 of the draft direction states that
"while the competitive pressure generated by call completion services
is welcomed, the Director does not expect it to substantially impinge
on BT’s geographic call margins. However, even if call completion was
to place significant downwards pressure on geographic call prices, this
something the Director would welcome". BT stated that section 5.37
indicates the extent to which the Director’s regulatory intentions in
relation to DQ are influenced by considerations well beyond DQ competition.
4.12 BT concluded
by stating that Oftel’s approach to setting charges for
origination of calls to DQ118 services gives rise, on the Director’s
computation,
to rates in excess of the charges presently set by BT.
4.13 BT stated that
the Director concludes in the draft direction that BT’s present charges
are acceptable and do not need adjustment. BT stated that the Director’s
conclusion is perverse, bearing in mind the charging methodology which
the Director considers is appropriate.
4.14 BT stated that
either the existing rates for DQ118 origination charges
should stand and that Oftel’s draft direction be brought into line with
the principles that give rise to those rates, or, if the Director insists
on his view as set out in the draft direction, BT should increase its
charges in line with the level to which those principles give rise and
as indicated by the Director’s calculations in the draft direction.
C&W
4.15 C&W welcomed
the Director’s conclusion that the charging arrangements for DQ118 calls
should be comparable to those that apply to NTS calls. C&W concluded
that this provides a clear framework for the structuring of charges
by BT, which, C&W stated, is the dominant UK operator in call origination.
4.16 However, C&W
also commented on issues concerning the DQ118 bad debt surcharge and
the application of the NTS retail uplift to DQ118 charging and these
issues are discussed below.
DQ118 bad
debt surcharge
4.17 C&W stated
that the justification for inclusion of the PRS bad debt surcharge is
based on a lack of information. C&W requested that the Director
reconsider his preferred method of the inclusion of the 2 per cent surcharge
without modification.
4.18 C&W argued
that any bad debt surcharge must be related to the product to which
the surcharge applies. C&W stated that the nature of the service
accessed by a consumer is a critical factor in the incidence of bad
debt. C&W considered that 192 bad debt gives a better guide to the
likely levels of bad debt for DQ118 services than does PRS, and C&W
requested that BT be obliged to provide reliable information on the
levels of bad debt associated with its 192 service.
4.19 In summary,
C&W stated that the Director should:
- demand accurate
information from BT concerning DQ192 bad debt levels;
- reconsider the
relationship between bad debt and service type rather than price;
and
- assess the incidence
factor for DQ192 bad debt and apply it to DQ118.
Application
of the NTS retail uplift to DQ118 charging
4.20 C&W stated
that analysis of the retail uplift for NTS shows a number of costs which
ought not to be included in the BT DQ118 origination charge. C&W
requested that the Director review every element that BT includes in
the NTS retail uplift to assess its suitability for DQ118 services.
C&W stated that these include:
- Marketing costs.
C&W stated that only costs associated with the take-up of BT lines
ought to be recovered through the retail uplift, and that costs associated
with the marketing of other services must not be included. C&W
argued that this is particularly true for DQ118, and that BT’s expenditure
on the promotion of other call types and 118500 ought not to be paid
for by DQ 118 providers.
- Unanalysed costs
for the different SFR sectors. C&W queried the inclusion of such
unanalysed costs in the retail uplift.
Note:
6.
www.oftel.gov.uk/publications/1995_98/consumer/dqchap.htm

Chapter
5 The Director’s decision and reasons
5.1 Before setting
out the Director’s responses to the representations made in response
to the draft direction, the position articulated in the draft direction
will be summarised. C&W has disputed BT’s retention when originating
calls to DQ118 services.
5.2 The draft direction
stated that the Director did not agree with the charging methodology
that BT has adopted in respect of its pricing for the origination of
calls to DQ118 services. As the Director considers that the rationale
for regulation of NTS services is consistent with the rationale for
regulation of DQ services, the draft direction stated that it was relevant
to calculate DQ origination on the same basis as that used for NTS services.
5.3 The Director
based his calculation on the application of the network costs and retail
costs incurred by BT when originating NTS calls to BT’s DQ118 origination
charge. BT’s network costs were derived from the Network Charge Controls.
The Director’s calculation of the NTS retail uplift was considered to
cover the retail costs associated with DQ118 call origination. In addition,
a bad debt surcharge was applied in order to account for the higher
level of bad debt associated with calls to DQ118 services due to the
higher retail prices of these services.
5.4 As a result
of the application of the Director’s preferred charging methodology,
the Director found that BT’s current DQ118 charge is lower than the
Director’s charge. However, BT’s DQ118 origination charge had not specifically
taken into account the higher level of bad debt associated with DQ calls.
The Director found that the difference between BT’s charge and the Director’s
charge can be accounted for as a reasonable recovery of the higher level
of bad debt associated with the retailing of DQ118 calls. Therefore
the draft direction stated that BT did not have to amend its retention
for the origination of calls to DQ118 services.
5.5 BT submitted
representations to the draft direction relating to two issues of principle.
BT contended that it was not appropriate for DQ call origination services
to be subject to an NTS-type retentions regime. Second, BT argued that
it was incorrect for the Director to consider that calls completed via
DQ118 numbers should not lead to a higher BT retention. In conclusion,
BT stated that in the final direction the Director should direct either
that the existing BT rates should stand and Oftel’s principles set out
in the draft direction should be brought in line with the principles
that give rise to BT’s rates, or BT’s charges should be brought in line
with the level to which the principles set out in the draft direction
give rise.
5.6 C&W welcomed
the Director’s conclusion that the charging arrangements should be comparable
to those that apply to NTS calls. However, C&W disputed two aspects
of the detail of the Director’s proposed decision. The first aspect
related to the Director’s calculation of the bad debt surcharge to be
applied to DQ call origination. The second related to the costs included
in the calculation of the NTS retail uplift.
5.7 The Director
will now set out the considerations that will enable a final position
to be reached in respect of this dispute. These considerations fall
under the following headings:
- the relevant
market and the position of BT;
- is it appropriate
for the Director to base his calculations for DQ118 origination charges
on the methodology used for NTS services?;
- is BT correct
in stating that the current DQ118 charging arrangements are unlikely
to give rise to competition issues?;
- should BT’s DQ118
origination charges be calculated on the basis of costs associated
with national geographic calls?;
- is call completion
a relevant consideration in calculating BT’s DQ118 origination charges?;
- does the Director’s
position on the relevance of call competition constitute unreasonable
additional regulation, that takes into account considerations beyond
DQ118 competition which contradict previous statements made by the
Director?;
- the application
of the NTS retail uplift to BT’s DQ118 origination charge; and
- the DQ118 bad
debt calculation.
The relevant
market and the position of BT
5.8 BT’s retention
when originating DQ118 calls constitutes an interconnection product.
For the purposes of the Interconnection Directive (97/33) (the ‘Directive’),
BT has been determined as having Significant Market Power (SMP) in the
markets for fixed public telephone networks and services, and is therefore
required to offer interconnection to operators with Annex II status.
Article 7(2) of the Directive requires that charges for interconnection
are cost orientated and for the national regulatory authority (ie the
Director) to require that charges be amended where appropriate. The
Director has a general responsibility in Article 9(1) of the Directive
to encourage and secure adequate interconnection in the interests of
all users, exercising his responsibility in a way that provides maximum
economic efficiency and gives the maximum benefit to end-users.
5.9 The Director’s
decision is made in accordance with Article 9(5) of the Directive as
implemented in Regulation 6(6) of the Regulations in pursuit of these
aims taking into account the criteria set out in Regulation 6(8).
Should DQ118
and NTS calls be subject to comparable charging arrangements?
5.10 BT has stated
that the Director has erred in principle by stating that the objectives
that should underpin regulation of BT’s retention for DQ118 calls are
the same as those which underpin regulation of BT’s retention for NTS
calls, and the resulting conclusion that NTS charging arrangements should
be applied to the origination of calls to DQ118 services. In support
of its argument, BT has stated that regulation was applied to NTS when
NTS was an emergent market and where introduction of new services was
the key aim. However, BT has stated that with DQ calls, a market already
existed and the effect of competition will be the transfer of an existing
market between operators.
5.11 The Director’s
conclusion on the appropriate form of regulation to be applied to NTS
call origination was set out in the document Interim Charges for
BT’s initial standard services for year ending 31 March 1996 (see
note seven below). The guiding objective that
NTS call origination regulation sought to achieve was "to promote
investment and innovation in services with a telecommunications service
component by adequately rewarding those who invest in these services
whilst ensuring a fair return for owners of the infrastructure on which
the call originates".
5.12 The Director’s
objectives in opening up the DQ market to competition are set out in
the document Access Codes for Directory Enquiries Services (see
note eight below). This document stated that
the promotion of competition in DQ service provision should result in
a wide range of innovative new services at a variety of prices being
offered by DQ118 service providers to end-users. Although DQ services
offered by network operators (such as BT’s 192 DQ service) existed at
the time of market liberalisation, it was recognised that service-level
(rather than network-level) competition was being promoted in order
to deliver new services behind short access codes such as call completion,
combined classified and standard services behind one number, and services
in languages for minority ethnic communities.
5.13 Therefore the
Director does not consider that the rationale behind this liberalisation
was the ‘transfer of an existing market between operators’. It is clear
that in both the NTS and DQ markets, the Director’s goal is to promote
competition in order to deliver a wide range of services to consumers
at a variety of prices. The launch of different types of DQ services
since market liberalisation testifies to the impact of such an approach.
5.14 BT has also
stated that the DQ118 market and the NTS market are at different stages
of development. Although it may be the case that the NTS market is more
mature than the DQ118 market, the Director considers that charging arrangements
for each traffic type should still ensure that the benefits of call
charges are passed to operators or service providers at the terminating
end.
5.15 Finally, despite
BT’s argument to the contrary, the Director does not consider that at
any time prior to liberalisation of the DQ services market an agreement
was reached with BT regarding what constitutes an appropriate DQ118
charging methodology. The Director has at no time approved the methodology
which BT currently uses for DQ118 call origination charges.
5.16 In conclusion,
the Director remains of the opinion that the objectives of regulatory
intervention for both NTS and DQ118 services are similar, and that NTS
charging arrangements form an appropriate basis on which to assess BT’s
DQ origination charges. After considering arguments made in response
to the draft direction, the Director’s reasoning as set out in paragraphs
5.7-5.32 of the draft direction remains valid. This analysis will not
be repeated here. However, in summary, the Director stated that the
value of ‘C’ that is calculated for the purposes of the NTS charging
methodology is also applicable for calculating BT’s DQ118 origination
charges.
Is BT correct
in stating that the present arrangements are unlikely to give rise to
competition issues?
5.17 BT has stated
that it will be charging its own DQ services the same rates as apply
to other operators, and that consequently it does not gain a competitive
advantage from setting higher call origination charges. BT stated that
as the cost of originating a DQ call is only a small proportion of the
charge for a DQ118
call, it is unlikely to lead to any inhibition of competition in the
DQ118 market.
5.18 The Director’s
objective in intervening in the DQ market has been to facilitate competition
between DQ service providers. For this competition to occur, the Director
considers it is necessary for originating operators to undertake the
call origination and retailing functions on behalf of terminating DQ
service providers (see note nine below). It
would not be economically viable for a DQ service provider to establish
a billing relationship with each of its customers, as consumers’ spend
relatively little on these calls.
5.19 Operators with
market power in call origination would not find it in their interest
to supply such origination and retailing services, or would only do
so at monopoly prices, thus preventing competition, or limiting the
gains from competition, in service provision. Regulatory intervention
may be required in order to ensure that originating operators with market
power charge for these services appropriately. This means a charge that
is sufficient for the operator to recover its costs, but does not allow
for the recovery of supernormal profits.
5.20 Allowing the
recovery of supernormal profits in these charges would have two detrimental
effects. Firstly, it would directly reduce consumer welfare as prices
for DQ services would be higher than otherwise. Secondly, it would send
inappropriate signals to other operators providing call origination
services, in considering whether they should enter, or stay in, the
call origination market.
5.21 The Director
also noted in the draft direction that a cost-based charge would minimise
the ability of BT to behave anti-competitively in the downstream market.
This is because giving BT the freedom to charge higher wholesale prices
provides it with greater flexibility to engage in predatory behaviour.
For example, by setting a high wholesale price and a low retail margin
BT could drive out competitors in the DQ service provision market, even
while making profits on an end-to-end basis. The Director’s view is
therefore that charges should be based on the efficient costs of call
origination and retailing. This charge will facilitate efficient competition
between DQ service providers, as well as between suppliers of call origination
services.
5.22 Therefore BT’s
market position when originating DQ118 calls, as set out in paragraphs
5.8-5.9 of this document, is a relevant consideration.
Should DQ118
origination charges be calculated on the basis of national geographic
costs?
5.23 BT’s proposed
charge includes the retail costs associated with a national geographic
call. BT stated that the use of DQ192 retail costs would have resulted
in higher costs, since the revenues associated with DQ products, and
which drive some of the costs, are proportionately higher than for national
geographic calls. BT also noted that it used a regulated rate of return
of 13.5 per cent rather than the geographic margin which it currently
applies to national geographic calls.
5.24 The Director’s
draft direction proposed the use of NTS retail costs (including a 13.5
per cent margin) as a proxy for (non bad-debt) DQ 118 retail costs.
The Director noted in the draft direction that, in principle, there
should be very little difference between the non bad debt costs of retailing
DQ, NTS and geographic calls. Any overall difference in costs between
NTS, DQ and geographic calls was likely to relate to the different bad
debt costs associated with each service. The Director has explicitly
accounted for a difference in bad debt costs in his direction.
5.25 The Director
has chosen, however, to use NTS retail costs as a proxy as he has made
previous directions on these costs, during which he investigated these
in a thorough manner (see note ten below). In
addition, as part of his market review of narrowband access and call
origination markets, the Director has proposed a price cap for NTS retail
costs. As part of the development of this price cap he has investigated
(and continues to investigate) the appropriateness of the inclusion
of certain retail costs into the retail uplift. The Director concludes
that the existing and future NTS retail uplifts are likely to provide
a good proxy for the non bad-debt costs of retailing DQ 118 calls. Therefore,
since the Director considers that there should be very little difference
between the non-bad debt costs of retailing DQ, NTS and geographic calls,
examining BT’s national geographic retailing costs on the same basis
would represent an unnecessary duplication of effort.
5.26 BT claims that
the certain retail costs are higher for national geographic calls than
for NTS calls, on the basis that, for some common costs, revenues are
used as a cost allocation mechanism. However, the Director has already
specifically accounted for the higher bad debt costs of DQ118 calls,
which are driven by revenues, and has not received any evidence from
BT that other retail costs are likely to be higher for DQ118 calls than
NTS calls on a pence per minute basis.
Is call completion
a relevant consideration in calculating BT’s DQ118 origination charges?
5.27 BT made two
representations in this regard:;:
- first, BT stated
that it is unreasonable for the Director to refer to downward pressure
on BT’s geographic call margins in considering the relevance of call
completion, as such considerations are beyond DQ competition, and
constitute unjustified ‘additional regulation’ on geographic call
prices beyond the scope of DQ118 competition;
- second, BT argued
that the Director has previously stated that operators derive benefit
from the use of DQ118 services as they generate revenues from follow
on calls, and that BT should be able to benefit from a call completion
service offered on the back of a DQ118 call.
5.28 In the draft
direction, the Director proposed not to allow BT an extra retention
for those calls that were ‘call completed’, that is, those calls that
begin as DQ calls but then are completed as geographic calls. The Director’s
position on this issue is set out in paragraphs 5.33-5.38 of the draft
direction. However, in order that BT’s arguments made in response to
the draft direction can be addressed, the Director’s position is repeated
here.
5.29 In the draft
direction, the Director analysed the extent to which the proposed cost-based
retention would result in benefits (in terms of lower prices or better
services) for end-users of call-completed DQ calls and geographic calls.
5.30 The Director
noted that the recent introduction of new DQ118 numbers has substantially
reduced barriers to entry into the markets in which DQ services are
supplied, and has encouraged the entry of a substantial number of new
service providers. Consequently, the Director expected that the increased
competitive pressures on existing DQ service providers should push prices
for call completed DQ calls towards the cost of the call components
(origination, DQ service provision and termination), plus a premium
for the value that consumers place on using the call completion service.
This implies a reduction in the price that end-users pay for the geographic
components of the call. Therefore, the Director expected that the application
of a cost-based retention for call completed DQ calls should result
in benefits for end-users of DQ services.
5.31 The Director
also noted in the draft direction that the level of geographic call
substitution that actually occurs via DQ call completion services is,
to some degree, within BT’s control. BT can limit the degree of call
substitution occurring by ensuring that the difference between geographic
prices and DQ prices is maximised – that is, by keeping its geographic
call prices low. As such, call completion services should be seen as
a further source of competitive pressure on BT’s geographic call margins.
This is an area in which BT has historically made super-normal returns
and in which the Director has actively been facilitating the development
of competition (see, for example, the market review of fixed narrowband
wholesale markets) (see note eleven below).
Conversely, an approach which included current margins in origination
charges would have the effect of ‘locking in’ these super-normal returns.
5.32 Having said
this, the draft direction also set out the Director’s view that the
impact of call completion should not be overstated – the extent to which
consumers will a use DQ service to substitute for a normal geographic
service in order to purchase calls will necessarily be limited by having
to pay the convenience premium. This can readily be seen by comparing
the retail prices of DQ118 services with existing geographic call prices.
Hence, while the competitive pressure generated by call completion services
is welcomed, the Director did not expect it to substantially impinge
on BT’s geographic call margins. However, even if call completion was
to place significant downward pressure on geographic call prices, the
draft direction stated that this is something that the Director would
welcome.
5.33 In the light
of this analysis, the draft direction set out the Director’s proposed
view that limiting BT to a cost-based retention for call-completed DQ
services is likely to result in benefits for end-users. As a result,
the Director considered that no further charge should be levied by BT
to compensate it for geographic call substitution.
5.34 BT’s arguments
in response to the Director’s analysis in respect of the relevance of
call completion will now be considered.
Does the Director’s
position on the relevance of call completion constitute unreasonable
additional regulation, that takes into account considerations beyond
DQ118 competition which contradict previous statements made by the Director?
5.35 BT argued that
it is unreasonable for the Director to refer to downward
pressure on BT’s geographic call margins when considering the relevance
of call completion, as such considerations are beyond DQ competition.
5.36 In assessing
BT’s argument that downward pressure on BT’s geographic call margins
is an unrelated consideration, the Director has considered how this
position equates with the criteria that the Director must take into
account in resolving disputes, as set out in Regulation 6(8) of the
Regulations. In particular, the Director considers that downward pressure
on geographic call margins will be in
the interests of users. It is the Director’s goal that consumers should
have the best deal in terms of choice, quality and value for money.
A reduction in the price that end-users pay for the geographic components
of the call is in line with this objective.
5.37 BT’s response
to the draft direction also argued that the Director was implicitly
applying increased regulatory control on geographic calls over and above
that implemented in the last Price Control Review. BT stated that this
was unjustified. The Director does not believe this is the case. In
the Price Control Review, the Director refrained from implementing a
restrictive price cap on BT, believing that increasing competition,
in conjunction with access regulation, was likely to provide a sufficient
cap on exchange line and geographic call prices such that only a ‘safeguard’
cap – expected to be non-binding – was implemented. The Director noted
he would be encouraging the facilitation of further retail competition,
including through the introduction of a wholesale line rental product.
Within this context, the Director does not believe a reduction in BT’s
geographic call margins (if it were to occur as a result of use of call
completion services) through increased competition would require any
change to current Price Control arrangements, given the flexibility
and expected non-binding nature of the cap.
5.38 BT has also
argued that previous statements by the Director relating to DQ services
imply that BT should account for the substitution of geographic calls
that occurs when a call completion service is offered on the back of
a DQ118 call. The Director’s comment in the document to which BT has
referred stated that DQ calls tend to stimulate additional calls, and
that this is of benefit to the telecommunications industry as a whole.
5.39 However, this
statement was not made in the specific context of the issue that is
currently under consideration, which relates to whether BT’s charging
for the origination of calls to DQ118 services should take into account
calls that are directly connected to the number that has been requested.
The Director has clearly stated in the document referenced in footnote
six that the availability of call completion for consumers who choose
to use was one of the benefits likely to result from the liberalisation
of DQ services. Therefore, while the Director does not dispute that
call completion is a beneficial service, this consideration is clearly
distinct from the issue of whether BT’s DQ118 origination charges should
take into account the pressure that completed calls put on BT’s geographic
call margins.
5.40 Therefore while
the Director is still of the opinion that calls to DQ118 services stimulate
additional calls which is of benefit to the industry as a whole, consideration
of the relevance of call competition in the context of BT’s charging
requires a more detailed analysis of certain specific issues. The Director
has carried out this analysis in order to resolve this dispute. In conclusion,
the Director considers that no further charge should be levied by BT
to compensate it for geographic call substitution due to call completion
via DQ118 numbers.
The application
of the NTS retail uplift to BT’s DQ118 origination charge
5.41 C&W stated
in response to the draft direction that certain costs involved in the
calculation of the retail uplift are inappropriate, in particular marketing
costs and other ‘unanalysed’ costs. C&W stated that such costs should
not be included in BT’s origination charge for DQ118 services.
5.42 The Director
has recently considered the relevance of the costs included in the
NTS uplift, in the direction at footnote three. In issuing this determination,
the Director considered the relevance of all cost categories included
in the NTS retail uplift. The Director considers that this reasoning
is relevant as the principles that determine whether or not a cost category
should be included in the NTS retail uplift are equally applicable to
DQ118 traffic. Therefore the Director does not propose to review every
element that BT includes in the NTS retail uplift.
5.43 Furthermore,
comments on the calculation of the NTS retail uplift that will come
into force when the new EU regulatory framework is implemented in the
UK are currently being considered in the context of the market review
statement that will follow the consultation document outlined at footnote
four. If the retail uplift changes,
the Director will consider representations that that the conclusions
in this document
should be revisited.
The DQ118 bad
debt calculation
5.44 In addition,
C&W stated that there was insufficient information in the draft
direction regarding the inclusion of the PRS bad debt surcharge for
calculation of the bad debt surcharge associated with origination of
calls to DQ118 services. C&W also requested that the Director request
information from BT on bad debt associated with calls to the DQ192 service,
in order to build a picture of the level and incidence of bad debt associated
with this product.
5.45 The Director’s
analysis of the bad debt surcharge is set out in paragraphs 5.47-5.56
of the draft direction, and is not repeated here. However, this analysis
can be summarised as follows. The draft direction set out the Director’s
two approaches that could be used in order to determine the level of
bad debt associated with DQ118 calls. First, the Director considered
that bad debt could be estimated by assuming that bad debt cost is a
constant percentage of revenue across all call types. Second, the Director
considered whether to use existing bad debt cost attribution in BT’s
regulatory Financial Statements for (inland) DQ192 calls as an estimate
for the bad debt costs associated with the DQ192 service.
5.46 In the draft
direction, the Director stated that due to imperfections in the DQ192
data that has been received from BT, it was appropriate to use the PRS
bad debt surcharge of two per cent of revenue to account for DQ118 bad
debt in DQ118 origination charges. The Director considered whether the
difference between BT’s proposed charge and the retail uplift used for
NTS calls was reasonable in comparison with the estimates for bad debt
cost produced using surcharges in the range of 1.5-2 per cent of revenue.
The Director’s final calculations on this issue, as outlined in the
draft direction, are set out in the following table:
Figure 3:
llIustration of the Director’s calculations
5.47 It can be seen
from figure 3 that BT’s proposed charge is lower than one that would
be set by the Director under his proposed methodology, for a range of
different bad debt surcharges.
5.48 However, further
to C&W’s representations on the DQ118 bad debt surcharge made in
response to the draft direction, the Director has considered bad debt
levels for other call types in order to assess whether the range used
in the DQ118 draft direction (1.5-2.5 per cent) is reasonable.
5.49 This analysis
examined bad debt as a percentage of revenue for BT-OLO Lo-Calls, BT-OLO
National Calls, BT-OLO Value Calls, BT local geographic calls and BT
national geographic calls for 2001-02. This analysis indicated that
bad debt costs in respect of the calls under consideration varied across
all call types but were not below 1.5 per cent of revenue, the lowest
of the range of estimates set out in the draft direction.
5.50 As a result,
the Director considers that the range set out in the DQ draft direction
is reasonable. The analysis set out in paragraphs 5.47-5.56 of the draft
direction remain the Director’s view on this matter.
Conclusion
5.51 BT has requested
that the Director direct either that the existing BT rates should stand
and Oftel’s principles set out in the draft direction should be brought
in line with the principles that give rise to BT’s rates, or BT’s charges
should be brought in line with the level to which the principles set
out in the draft direction give rise.
5.52 The principles
set out in this Explanatory Memorandum sets out the regulation that
the Director would seek to apply to BT’s charging for the origination
of calls to DQ118 services. The Director remains of the opinion that
the relevant calculations used to set NTS charging arrangements are
also applicable to DQ118 calls. BT’s retention for the origination of
calls to DQ118 services should be premised on the network costs and
the retail costs that are applied when originating calls to NTS. An
adjustment should, however, be made to BT’s retention to reflect the
higher (per minute) value of bad debt likely to be associated with DQ118
calls relative to most NTS call types.
5.53 It has been
necessary to outline this reasoning in order to establish the manner
in which the dispute at hand will be resolved. However, after application
of these principles, the Director has not found that BT’s current retention
for the origination of calls to DQ118 services is set at an unreasonable
level.
5.54 BT’s retention
when originating calls to DQ118 numbers is set at 0.561ppm. The Director’s
retail uplift is set at 0.2228ppm. The Director considers that the difference
between BT’s retention and the Director’s retail uplift can be accounted
for as a reasonable recovery of the higher level of bad debt cost associated
with the retailing of DQ118 calls. Therefore BT is not required to amend
either its charging methodology or its retention in accordance with
the principles that have been set out by the Director in this explanatory
memorandum.
Notes:
7.
Interim Charges for BT's initial standard services for year ending
31 March 1996, Determination and Explanatory Document, January 1996.
8.
www.oftel.gov.uk/publications/numbering/denq0901.htm,
September 2001
9.The
role of terminating service provider is commonly separated into terminating
network operator and DQ service provider.
10.see
document referenced at footnote 3.
11.see
document referenced at footnote 4.


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