Direction
under the provisions of Regulation 6(3) of the Telecommunications (Interconnection)
Regaulations 1997 of BT's Retail Uplift charge for calls to operators'
Number Traslation Services from 1 April 2001
Contents
The
Final Direction
Explanatory
Memorandum
Chapter
1 Summary
The
decision
Chapter
2 Background
Chapter
3 Oftel’s methodology for calculating the Retail Uplift
Historic methodology
Current methodology
Details of the
methodology
Baseline
Methodology to update the cost allocation to the current year
Volume adjustment
Efficiency adjustment
Composition of BT’s retail costs
Updating the charge
Chapter
4 Comments received to the draft proposals and Oftel’s responses
BT
Process
Methodological validity
Efficiency gains
Use of 1996 ‘CVR’
Recovery of costs
Incorrect 2002/03 charge
Marketing & Sales costs
Other
Operators
Freephone
calls
Variation in the retail uplift from year to year
Lagged data
Retrospection
ROCE and efficiency
Bad debt
Marketing & Sales costs
Implementation of directions
Chapter
5 The Director’s final decision
The
relevant market and the position of BT
Exceptional circumstances
The Director’s final decision
Implementation of directions
Annex
1 Why
Marketing and Sales costs should be included in the Retail Uplift
Calculation of efficiency savings in retail costs
Direction
under the provisions of Regulation 6(3) of the Telecommunications (Interconnection)
Regulations 1997 of BT’s Retail Uplift charge for calls to operators’
Number Translation Services from 1 April 2001
WHEREAS:
A) The Secretary
of the State granted to British Telecommunications on 22 June 1984 a
licence ("the
Licence")
under section 7 of the Telecommunications Act 1984 ("the
Act")
for the running of the telecommunication systems specified in Annex
A to the Licence;
B) By virtue of
Section 109 of, and paragraph 20 of Schedule 5 to, the Act, the Licence
has effect as if granted to British Telecommunications plc ("BT");
C) BT, in accordance
with Condition 45 of its licence, has entered into interconnection agreements
with a number of Operators. Those interconnection agreements include
provisions concerning Number Translation Services ("NTS").
The term "Operators"
in this direction shall refer to those operators that have entered into
an interconnection agreement with BT;
D) By
way of a determination entitled Interim Charges for BT’s Initial Standard
Services for the year ending 31 March 1996 the Director General of Telecommunications
("the Director") determined a formula for NTS services where the call
originated on one operator’s network and terminated on another. This
formula ("the NTS Formula") may be summarised as follows:
Originating Network
Operator ("ONO") keeps P – D + C
Terminating Network
Operator ("TNO") keeps D – C
Where
"P"
is the actual retail price charged by the ONO to the
customer
"C"
is the pence per minute charge for conveyance over a
single tandem segment of BT’s network determined in
this determination (multiplied by the number of minutes
of the call plus an uplift ("the NTS Retail Uplift")
to allow for retail costs incurred by the ONO in handling
these calls.
"D"
is the deemed retail price for the call.
E) "C"
as described in the NTS Formula continues to apply (for the purpose
of assessing BT’s retention) in accordance with, inter alia, the November
1999 Direction concerning BT’s NTS Conveyance and the December 1999
Statement on the Relationship between Interconnection Charges and Retail
Prices for Number Translation Services.
F) The Director
has previously reviewed and set the NTS Retail Uplift for the financial
years commencing 1 April 1999 and 1 April 2000.
G) The Telecommunications
(Interconnection) Regulations 1997 ("the
Regulations")
inter alia implement Directive 97/33/EC on interconnection in telecommunications
with regard to ensuring universal service and interoperability through
application of the principles of open network provision ("the Directive");
H) Regulation 6(1)
of the Regulations provides that the Director shall encourage and secure
adequate interconnection in the interests of all users and that he exercises
his functions in a way that provides maximum economic efficiency and
gives maximum benefit to end-users having regard to the matters set
out in Regulation 6(1)(a) to (g) of the Regulations.
I) Pursuant to Regulation
6(3) of the Regulations the Director may intervene at any time, in order
to make a direction specifying issues which must be covered in an interconnection
agreement, or to make a direction that specific conditions be observed
by one or more parties to such an agreement. The Director may in exceptional
circumstances make a direction that changes be made to interconnection
agreements already concluded where it is justified to ensure effective
competition or interoperability of services for users or both;
J) A draft of this
direction and the explanatory memorandum was published on 2 January
2003 and comments invited by 30 January 2003;
K) Comments were
received from BT, Easynet, Cable and Wireless and Energis and the main
points made by those who responded are summarised in Chapter 4 of the
explanatory memorandum which accompanies and is published with this
direction.
THEREFORE
Pursuant to the
provisions of Regulation 6(3) of the Telecommunications (Interconnection)
Regulations 1997, the Director General makes the following direction:
1. The NTS Retail
Uplift applied by BT to assess its NTS conveyance charge, namely "C"
as described in recital D, from 1 April 2001 until 24 July 2003 shall
be as follows:
(i) from 1 April
2001 to 31 March 2002 inclusive:
An average retail
uplift charge of 0.1911ppm, which gives rise to:
For Freephone
NTS calls (0800/0808), 0.1117 pence per minute; and
For all other
NTS calls, 0.2235 pence per minute; and
(ii) from 1 April
2002 to 24 July 2003 inclusive:
An average retail
uplift charge of 0.2044ppm, which gives rise to:
For Freephone
NTS calls (0800/0808), 0.1275 pence per minute; and
For all other
NTS calls, 0.2228 pence per minute; and
2. Any amount payable
by BT to an Operator as a result of this direction should be paid together
with interest calculated in accordance with Clause 13.13 of their interconnection
agreement.
3. Any amount payable
by an Operator to BT as a result of this direction should be paid together
with interest calculated in accordance with Clause 13.13 of their interconnection
agreement.
4. In accordance
with paragraphs 5.8 to 5.14 of the explanatory memorandum which accompanies
and is published with this direction, BT shall alter the Carrier Price
List so that it accords with this direction.
5. The terms defined
or described in the recitals to this direction shall have the meaning
so defined or described. All other words or expressions used in this
direction shall have the same meaning as in the Directive, the Regulations,
the Act or the Licence as appropriate.
Heather
Julie Clayton
Director of Investigations
A
person authorised under Paragraph 8 of Schedule 1 to the Telecommunications
Act 1984
25 March 2003

Explanatory
Memorandum
Chapter 1
Summary
1.1 The Director
General of Telecommunications ("the Director") has issued
a final direction, in accordance with the provisions of Regulation 6(3)
of the Telecommunications (Interconnection) Regulations 1997 ("the
Regulations"), to review the methodology for setting BT’s Retail
Uplift within its regulated Number Translation Services (NTS) call origination
charge and to set BT’s NTS Retail Uplift for the following periods:
- from 1 April
2001 to 31 March 2002; and
- from 1 April
2002 to midnight on 24 July 2003:
1.2 Oftel has devised
a methodology for calculating an uplift allowance for retail costs consistent
with the principles of cost orientation. In order to meet this objective,
the methodology re-visits the initial allocation of costs that had,
in the past, been implicitly allocated to NTS services. This allocation
is then updated over time to the current year, in order to reflect economies
of scale due to volume growth, cost reduction due to BT’s efficiency
in retail costs and inflation adjustments.
1.3 The Director
published a draft direction and explanatory memorandum on 2 January
2003. In reaching his final decision the Director has considered the
comments submitted in response to the draft direction and the requirements
set out in Regulation 6(1) of the Regulations, in particular the need
to stimulate a competitive market for the provision of services accessed
by NTS calls.
The
decision
1.4 Accordingly,
the Director has decided that, with effect from 1 April 2001 until 31
March 2002 inclusive, the retail uplift for relevant retail costs applied
by BT to give its NTS Conveyance charge should be:
An average retail
uplift charge of 0.1911pence
per minute (ppm),
which gives rise to:
Freephone (0800/0808)
0.1117
ppm
All other NTS
calls 0.2235
ppm
and with effect
from 1 April 2002 until 24 July 2003 inclusive, the retail uplift
for relevant retail costs applied by BT to give its NTS Conveyance
charge should be:
An average retail
uplift charge of 0.2044ppm,
which gives rise to:
Freephone (0800/0808)
0.1275
ppm
All other NTS
calls 0.2228
ppm
1.5 The Director
has also today issued three related documents:
- a final direction
re-amending a direction made on 5 April 2002 which set BT’s NTS retail
uplift charge for the period from 1 April 2000 until 31 March 2001
in order to correct the same errors entitled "Re-amended Direction
under the provisions of Regulation 6(3) of the Telecommunications
(Interconnection) Regulations 1997 of BT’s retail uplift charge for
calls to operators’ number translation services from 1 April 2000";
- a final direction
to amend a direction made on 19 September 2002 which set BT’s NTS
Retail Uplift charge for the period from 1 April 1999 until 31 March
2000 entitled "Amended Direction under the provisions of Regulation
6(6) of the Telecommunications (Interconnection) Regulations 1997
resolving a dispute between Energis and BT concerning BT’s method
of calculating its NTS retail uplift charge since April 1997";
and
- a final direction
resolving the dispute between BT and CWC relating to the surcharge
for PRS bad debt entitled "Direction under the provisions of
Regulation 6(6) of the Telecommunications (Interconnection) Regulations
1997 resolving a dispute between Cable & Wireless Communications
(Mercury) Limited ("C&W") and British Telecommunications
plc ("BT") over a bad debt surcharge relating to calls to
Premium Rate Services".

Chapter 2
Background
2.1 In previous
determinations of NTS charges Oftel has given a detailed description
of the NTS revenue sharing arrangements and how they were arrived at.
Most operators are now familiar with this narrative and it is not, therefore,
repeated in this document. Anyone wishing to read the detailed description
can refer to Oftel’s earlier NTS directions (also known as determinations)
which can be found on Oftel’s website.
2.2 Oftel first
established the principle of a supplemental charge to meet BT’s relevant
retail costs in providing access to NTS services, in the first ICAS
Determination
of Interim Charges for BT’s Initial Standard Services for the year ending
31 March 1996 ("the
1996 Determination") published on 30 January 1996. The original
charging methodology for calculating BT’s retail uplift has become known
to the industry as the ‘broad brush’ methodology.
2.3 In 2001, Oftel
reassessed the methodology for calculating BT’s NTS retail uplift and
a draft direction proposing to set the retail uplift for NTS calls for
the year 1 April 2000 to 31 March 2001 was issued in October 2001. A
final direction was issued on 28 March 2002 and amended on 5 April 2002.
This direction is referred to as the "April 2000 direction".
A further amendment has been made to the April 2000 direction today.
2.4 On 1 May 2002
Energis gave notice to the Director of its intention to appeal the April
2000 decision. On 30 October 2002 Energis withdrew its appeal in the
light of its understanding of Oftel’s work programme for NTS.
2.5 On 19 September
2002 Oftel issued the "Direction
under the provisions of Regulation 6(6) of the Telecommunications (Interconnection)
Regulations 1997 resolving a dispute between Energis and BT concerning
BT’s method of calculating its NTS Retail Uplift charge since April
1997". This
followed a referral, on 8 February 2002, by Energis of a dispute with
BT over the recalculation of the retail uplift charge back to 1997.
The decision in this direction was to set BT’s NTS Retail Uplift charge
from 1 April 1999 and is therefore referred to as the "April 1999
direction".
2.6 In the April
2000 direction Oftel stated its intention at that time to consult on
a mechanism for updating BT’s retail uplift using a price cap. Oftel
intended that this price cap should apply from 1 April 2001. Oftel put
some of this work on hold pending the outcome of the Energis appeal.
Oftel has recently announced a series of market reviews in preparation
for the implementation of the new EU Directives on midnight 24 July
2003. Regulation in this new regime must, in most cases, follow a market
review. Given the delay to Oftel’s work on the retail uplift and the
requirements of the new EU Directives, Oftel considers that it is not
appropriate to proceed with a consultation on a price cap under the
current regime. Instead, Oftel proposes to proceed by way of this final
direction to set the retail uplift for the remaining period from 1 April
2001 up to 24 July 2003. The means of setting the charge under the new
regime will be considered within the market review process.
2.7 At the same
time as publishing this final direction, the Director has also published
the Final
Direction under the provisions of Regulation 6(6) of the Telecommunications
(Interconnection) Regulations 1997 resolving a dispute between Cable
& Wireless Communications (Mercury) Limited ("C&W")
and British Telecommunications plc ("BT") over Premium Rate
Service calls bad debt surcharge.
2.8 In considering
the dispute about the PRS bad debt surcharge, the Director discovered
an error in the calculation of the NTS Retail Uplift in the April 1999
and April 2000 Directions. Some PRS bad debt costs were inadvertently
included in the data underlying the calculations. The Director has therefore
today published amendments to the April 1999 and April 2000 retail uplift
Directions. These amendments are final amendments and are published
together with this document and the final PRS bad debt decision. This
document should therefore be read in conjunction with the explanatory
memoranda that accompany those final amended directions and the final
direction resolving the dispute about PRS bad debt.

Chapter
3
Oftel’s methodology
for calculating the Retail Uplift
Historic methodology
3.1 Prior to April
2000, the retail uplift was calculated using the "broadbrush"
methodology set by the 1996 Determination. This entailed deriving the
charge by estimating an allowance for retail costs from BT’s annual
accounting data on network and retail costs. Under the broadbrush approach,
a ratio was derived by dividing BT’s total retail costs by BT’s total
network costs. This percentage ratio was multiplied by the charge for
BT’s single tandem network costs. Operators raised concerns and disputes
about the simplicity of the broadbrush methodology. There are two main
reasons why Oftel departed from this broadbrush methodology in its recent
directions:
- the broadbrush
methodology does not explicitly identify retail costs incurred in
providing an NTS call origination service but uses a simple ratio
of total retail and network costs. In reality, retail costs are not
dependent on conveyance costs; and
- the broadbrush
methodology was devised at a time when BT’s accounts were prepared
on the basis of Historic cost Accounting ("HCA"). After
August 1998, BT moved from HCA to Current Cost Accounting ("CCA").
This change leaves the broadbrush methodology open to a number of
different interpretations, with no obvious way to resolve these uncertainties.
A summary of these difficulties can be found in paragraphs 5.15 to
5.17 of the April 1999 direction.
Current
methodology
3.2 Given the inadequacies
of the broadbrush methodology, Oftel devised a new methodology based
on relevant retail costs. Oftel’s methodology starts with an initial
cost allocation (established during the 1996 retail price control review
("1996 PCR")). This allocation is then updated over time using
up to date information for the relevant year for which the NTS retail
uplift charge is being considered. The update takes into account estimated
economies of scale due to volume growth, cost reduction due to BT’s
efficiency in retail costs and inflation adjustments.
3.3 In BT’s Financial
Statements, retail costs caused by NTS calls are mainly located in the
Local and National call category of BT’s regulatory accounting business,
the Retail Systems Business ("RSB"). The relevant retail costs
in those categories are common between geographic and NTS call types.
(see paragraphs 3.18 to 3.23 and Annex 1 for more details). Consequently,
the relevant retail costs have been allocated between geographic and
NTS calls according to relative volumes. Local and National calls, which
are geographic calls, were regulated under the 1996 Price Control Review
("the 1996 PCR") whereas NTS calls were not.
3.4 The use of a
baseline consistent with the 1996 PCR was chosen for the Oftel methodology
used in the April 1999 and April 2000 directions rather than a starting
point based on retail costs from BT’s current accounts (eg 1999/2000
accounts for the April 2000 direction). Oftel used the 1996 PCR as a
baseline in order to avoid the possibility of BT over recovering its
common retail costs by recovering them within the 1996 PCR and again
in the retail uplift. This would happen because the enormous growth
in NTS call volumes would, under BT’s FAC methodology, lead to a reallocation
of costs towards NTS calls. Thus the same costs would be allocated to
both PCR services in the 1996 allocation and to NTS services in the
1999/2000 allocation.
3.5 For the reasons
set out above, Oftel rejected the broadbrush methodology in favour of
its current methodology based on the explicit identification of relevant
retail costs and the allocation of costs to NTS consistent with the
1996 PCR. An alternative starting point for the calculation of the retail
uplift could be BT's most recent FAC numbers. One of the key features
of Oftel's methodology is that the economies of scale effect due to
past volume growth in NTS calls is reflected in the NTS retail uplift
rather than being spread across all call types. By contrast, BT's FAC
figures allocate costs across all call types according to volumes and
therefore a retail uplift calculation based on these costs would lead
to the economies of scale due to the growth in NTS calls being spread
across all call types. The relevant EU market review (Review of the
fixed narrowband wholesale exchange line, call origination, conveyance
and transit markets, consultation - 17 March 2003) is considering a
range of options for calculating the retail uplift in the future, one
of which is an approach that uses BT’s FAC as a starting point. However,
relevant FAC numbers are not available for the period of this direction
and Oftel considers that its methodology used in the April 1999 and
April 2000 Directions remains the best approach for the calculation
of the retail uplift up to July 2003.
Details
of the methodology
Baseline
3.6 As explained
above, the starting point for the retail uplift cost allocation is the
implicit allocation of retail costs to NTS services made by the 1996
PCR. In order to estimate the baseline figure for NTS retail costs,
the unit retail cost figure is obtained by dividing the total retail
costs (i.e. those shared between geographic and NTS services), by total
volumes (Local, National and NTS Volumes) and multiplying this by BT’s
NTS call volumes for the relevant year.
3.7 An allowance
for the rate of return on capital employed (ROCE) is added onto the
baseline figure for total relevant retail costs to allow BT to earn
a reasonable return for providing retail services. (Article 7(2) of
the Interconnection Directive 97/33 recognises that a reasonable rate
of return is permitted in a cost oriented interconnection charge). This
is BT’s real cost of capital multiplied by the mean capital employed
of Local and National calls. This pro-rata methodology of devising the
charge is underpinned by the assumption that the unit retail cost between
geographic and non-geographic calls is the same.
3.8 Oftel considers
this assumption to be reasonable, because Oftel believes that retailing
activities are very similar between geographic and NTS call types. Oftel
also believes that all such costs, or at least the vast majority of
them, are therefore common between those call types. This is explained
in greater detail in paragraphs 3.19 to 3.26.
The
baseline calculation is summarised below:
(Total retail costs
in Local & National call categories 1994/5) * (NTS call volumes
1994/5)
(Local, National and NTS call
volumes 1994/5)
3.9 A further adjustment
is made to the baseline costs to reflect the fact that BT terminated
NTS costs are found in the "Other" category of the RSB, not
the Local and National call categories. Therefore, the total retail
cost figure must be suitably increased to reflect these costs. This
ensures that the cost and volume data are consistent. The actual baseline
calculation is the following with the adjustment in italics:
Unit cost calculation
=
Costs of local and
national calls including BT to other operator and BT to BT NTS costs
Volumes of local, national,
BT to other operator and BT to BT NTS calls
The unit cost figure
obtained from the above is multiplied by NTS volumes in 1994/5 to obtain
the baseline allocation of costs. The adjustment is made using confidential
BT terminated NTS volume data.
Methodology
to update the allocation to the current year
3.10 As explained
earlier, this initial baseline allocation is updated to reflect the
NTS volume growth, inflation and efficiency savings between 1994/1995
and current year of the charge being directed. Each adjustment is explained
in turn below.
Volume
adjustment
3.11 Since the volume
of calls has significantly increased it is reasonable to expect that
costs are now higher (i.e. a positive Cost Volume Relationship ("CVR")).
Oftel considers that if any element of cost is variable with the level
of production, total costs rise with output. This would not be the case
only if all costs were fixed costs.
3.12 Oftel does
not believe that retail costs would increase on a one to one ratio with
volume (eg so that a 100% increase in volume would lead to a 100% increase
in costs, giving a CVR of 1). Oftel recognises that retail costs in
the telecommunications sector exhibit substantial economies of scale,
although the extent of scale economies varies with the precise cost
being considered. For example, Oftel considers that costs such as marketing
and sales (M&S) are unlikely to significantly increase with volumes,
implying a very low CVR. Costs for activities such as customer services
are likely to increase more in line with volumes, implying that a higher
CVR could be expected.
3.13 In the 1996
PCR, Oftel took the view that an overall CVR of 0.25 reasonably reflected
the average movement of retail costs in relation to volumes. Oftel believes
that this continues to be a reasonable CVR for all costs except for
bad debt which it treated slightly differently, as explained below.
If a higher CVR had been used, the empirical data on costs and volumes
would have implied implausibly high efficiency gains (these are dealt
with further below). The CVR and the efficiency gains must both lie
within a plausible range and must, together, reconcile with BT’s actual
data on costs and volumes. A CVR of 0.25 satisfies these requirements.
3.14 Oftel considers
that retail bad debt costs vary more closely with revenue (price), rather
than volume. This is because the bad debt amount owed by a retail customer
depends directly on the price of calls. The expected amount of bad debt
is higher for an expensive call rather than a cheap call. Accordingly,
Oftel considers that a Cost Revenue Relationship ("CRR"),
rather than a CVR, should be applied to bad debt. Oftel further takes
the view that the CRR is one (ie: costs of bad debt increase directly
with revenues on a one to one ratio). This is because there are not
likely to be any economies of scale associated with bad debts. Oftel
applies the CRR to actual bad debts written off, which is 66.9%
of BT’s Finance and Billing category. This figure has been derived
from information provided by BT, during the time of the April 2000 Direction.
BT provided a confidential statement giving revenue written off due
to bad debt as a function of its total retail costs for local and national
calls, including some NTS, for the period 1997/98 to 2000/01. This showed
that bad debt formed, on average, 69.2% of BT’s finance and billing
costs which equates to approximately 2.3% of turnover for these calls.
Having reviewed BT’s submission Oftel considers that it is not unreasonable
to rely on this evidence in calculating the final charge. In removing
the PRS bad debt costs that had originally erroneously been included,
Oftel has adjusted this figure to reflect this fact, and this figure
is now 66.9%.
Efficiency
Adjustment
3.15 Oftel then
makes adjustments for efficiency savings that are independent of volume
changes. In other words, this recognises that BT’s Retail Systems Business
("RSB") has become more efficient since 1994/1995 so that
retail costs have reduced. More generally, this is why one can observe
that, although volumes of all call categories have increased over the
time period, total retail costs have reduced, because the efficiency
effect that reduces costs outweighs the volume and revenue induced cost
increases.
3.16 Oftel calculated
an annual efficiency factor for retail costs from retail cost and volume
data for local and national calls. It did this by calculating the level
of costs that would be expected in the current year as a result of volume
increases (ie: by applying the cost volume relationship of 0.25 referred
to above). Oftel then compared this estimate of total retail costs for
local and national calls holding volumes constant. From these two figures
Oftel derived an average annual reduction in costs due to improved efficiency.
The formula behind this adjustment is presented in Annex 1. Oftel applied
the efficiency savings factor to all retail costs except bad debt, because
Oftel took the view that there is limited scope for additional efficiency
savings in bad debts expensed.
3.17 Finally, Oftel
adjusts the cost allocation with the Retail Price Index (RPI) to allow
for inflation.
Composition
of BT’s retail costs
3.18 The NTS retail
uplift allows BT to recover a properly attributed portion of the relevant
retail costs that it incurs, i.e. an allocation of costs that is cost
oriented. BT has three main categories of direct retail costs. These
are 1) customer service, 2) finance and billing and 3) marketing and
sales. Oftel takes the view that customer services and finance and billing
costs are directly relevant to NTS services, because BT incurs these
costs whilst undertaking the retail billing functions of NTS calls.
The Director therefore proposes to include these costs in the retail
uplift charges.
3.19 Marketing and
sales costs make up around 50% of the baseline retail costs. Oftel also
takes the view that these costs are relevant to NTS services. These
activities are treated as common between NTS calls and geographic calls,
for the reasons given below.
3.20 BT’s marketing
and sales costs can be sub-divided into three categories:
- the first category
captures marketing and sales activities that are aimed at increasing
call revenue from existing customers;
- the second category
comprises activities aimed at getting more people connected in the
UK, either by connecting new customers or connecting customers who
move from another operator to BT, sometimes referred to as "winback";
- the third category
of marketing and sales activities relate to non-UK customers.
3.21 Marketing and
sales costs which relate to non-UK customers (the third category) are
not included in the retail uplift charge. Paragraph 5.5 of the April
2000 Direction stated that Oftel had included such costs into the final
charge. This was an error. The relevant accounting categories from which
the marketing and sales costs were extracted were the "local"
and "national" call categories of BT’s Retail Systems Business.
BT's cost attribution methodologies do not attribute marketing and sales
costs related to non-UK customers into the local and national call categories.
3.22 In regard to
marketing and sales costs attributable to the other two categories,
Oftel takes the view that an appropriate portion of these costs should
be included into the retail uplift charge. The reasons for this are
set out in detail in Annex 1.
3.23 Having considered
the matters described above, and which are described in detail in Annex
1, Oftel identified BT’s relevant retail costs (common between geographic
and NTS calls) as:
- Finance and billing
costs, 66.9% of which are due to retail bad debt, derived from an
average figure over the period from 1997/98 to 2000/01, from information
provided by BT – (see paragraph 3.14)
- Customer service
- Marketing – aimed
at getting more people connected to BT in the UK
- Marketing – aimed
at increasing call revenue
- Billing enquiries
- Fault report
- Complaints
- Indirect retail
costs
Updating
the retail uplift charge
3.24 In order to
update the allocation of costs in the 1994/5 baseline to derive a retail
uplift charge applicable from April 2001 to March 2002, and a further
update from April 2002 to July 2003, Oftel has used BT originated NTS
volume data provided by BT, which excludes all the volumes for unmetered
services. Specifically, for the charge applied from April 2001, Oftel
uses volume data for the financial year 2000/01. For the charge applied
from April 2002, Oftel has used volume data for the financial year 2001/02.
In addition, Oftel has updated the efficiency calculation with cost
data from the relevant financial statements, and relevant years’ volume
data from BT.

Chapter
4
Comments received
to the draft proposals and Oftel’s responses
4.1 Comments were
invited on the draft direction and were received from BT, Easynet, Cable
and Wireless (C&W) and Energis. These can be found on Oftel’s website
at:
www.oftel.gov.uk/publications/responses/2003/retup_0403/index.htm
The key points raised
by each operator are summarised below with Oftel’s response given after
each point.
BT
Process
4.2 BT commented
that under Regulation 6 of the Interconnection Regulations, the Director
may impose charges in a reference interconnect offer and "where
an organisation makes changes to the published reference interconnection
offer, adjustments required by the national regulatory authority may
be retrospective in effect, from the date of introduction of the change".
BT did not voluntarily make changes to the RIO with regard to NTS uplift
charges but instead complied with Directions by Oftel to charge in accordance
with a formula that Oftel adduced, and to which no alternative basis
of charging was available.
Oftel’s
response
4.3 The Director’s
decision in a case such as this may be retrospective in effect, as Article
7 of the Interconnection Directive makes clear. This is so, whether
changes to an interconnection contract are made voluntarily or as a
result of the exercise by the Director of his functions under the Directive.
Methodological
validity
4.4 BT said Oftel
had stated that consistency with the 1996 PCR is important in terms
of cost recovery. This was because a certain amount of retail costs
were assumed to be recovered from NTS calls, and hence excluded from
consideration for the retail call price control. Oftel also stated that
"had volume forecasts been growth been anticipated, NTS retail
costs would have been capped."
4.5 BT added that
Oftel’s treatment of the retail uplift is inconsistent with the PCR,
because no retail price cap has ever been re-opened due to volume growth
deviating from that assumed by Oftel at the outset. Oftel’s intervention
is equivalent to re-opening a price cap, not just because unexpected
events have occurred (NTS volume growth), but because it has itself
allowed the effects to accumulate.
Oftel’s
response
4.6 NTS calls were
not included in the 1996 PCR. Thus Oftel’s adjustment to the retail
uplift is not reopening that control. Neither is it equivalent to re-opening
the price cap since the level of the retail control was not dependent
on any specific volume forecast for NTS calls.
4.7 The growth
of NTS is largely due to internet calls, which are incremental to geographic
calls included within the price cap. It appears implausible that the
such a large growth in NTS call volumes is substitutional to geographic
calls. The growth of NTS volumes necessitates the regulation of the
retail uplift in a way that accounts for economies of scale generated
by this volume growth. Oftel believes that the approach taken appropriately
distributes benefits to customers making use of non geographic consumers
calls (rather than consumers making geographic calls).
Efficiency
gains
4.8 BT suggested
that the NTS volume growth might warrant breaking from the Price Cap
methodology and making a correction for forecasting errors. However,
the approach to achieved efficiency gains has no justification. For
consistency with the PCR, the same forecast efficiency gains should
be used in the methodology.
4.9 BT argued that
it may have out-performed the efficiency target set in 1996 and is benefiting
as a result. Therefore, the proposed methodology would simply deprive
BT of these gains as they apply to one type of call (NTS) and would
transfer these cost reductions to terminating operators. As such as
system is not part of any price control, nor has it ever been, this
also represents a deviation from the methodology underpinning the PCR.
Oftel’s
response
4.10 BT are implying
that Oftel should have used forecasted efficiency gains rather than
out-turns because the use of out-turns undermines their incentives for
cost reduction. Oftel take the view that this may be true if there was
a price cap in force, but this is of course not the case for NTS calls.
Use
of 1996 ‘CVR’
4.11 BT claimed
that the CVR used by Oftel has no substantive basis. Furthermore, Oftel
has made the incorrect assumption that all of BT’s retail costs have
a linear relationship with volumes.
4.12 BT considers
that the MICRA data supplied to Oftel provides a more appropriate CVR
than that used by Oftel. If used, a MICRA based CVR would produce a
charge which is the regulatory cost floor of [confidential]. This is
higher than Oftel’s proposed charge of 0.1954ppm.
4.13 BT, in referring
to paragraph 8 in chapter 5 of the Draft Direction, claimed that a Marketing
& Sales CVR of 0.05 is unsubstantiated.
Oftel’s
response
4.14 Oftel based
the CVR on assumptions that were used in the PCR. Oftel believes that
this was a more consistent approach compared to using the MICRA data,
since the latter has produced, in Oftel’s view, an implausibly high
CVR, given the nature of retail costs.
4.15 In practice,
retail costs have fallen over time against increasing volumes and this
can only be explained by the efficiency savings made by BT. If a CVR
of the magnitude suggested by BT is applied to the calculation, then
the efficiency savings factor resulting from the above formula would
be even greater, around 9% in order to be consistent with the observed
reduction in costs over time on application of the above formula.
4.16 Moreover, Oftel
believes that BT’s retail CVR estimate is not credible, and does not
believe that the LRIC/FAC ratio is the appropriate way to determine
a retail CVR.
4.17 In paragraph
5.8 of the draft direction Oftel gave an example to illustrate the impact
of CVRs on the retail uplift calculation. The figure of 0.05 was stated
to be an assumption within the example. This is not a definitive view
on the specific CVR for M&S, the retail uplift calculation uses
the assumption that M&S costs are likely to have a very low CVR.
Recovery of
costs
4.18 BT pointed
out that an amount of costs allocated in BT’s accounts have been excluded
from the RU charge, but have not been re-allocated to other calls. BT
considers this is absurd.
4.19 BT claimed
it is under recovering its costs. BT added that Oftel may argue BT has
allowed an RPI minus RPI cap on geographic calls to take this into account.
If this is the case then Oftel should have taken this into account in
the latest PCR negotiations. Even if this is true this does not account
for costs before 1st August 2002. The proposed Draft Direction
represents a subsidy of OLO terminated NTS calls by BT geographic calls.
Oftel’s
response
4.20 Oftel has allowed
BT to recover costs that are actually incurred in providing a service,
thereby ensuring its charge is cost orientated.
4.21 Prior to the
2002 price control review, an up to date FAC approach for the setting
of the retail uplift was not considered appropriate because of the existence
of the 1996 price control review (PCR). It is important that other retail
regulation such as the retail uplift is consistent with the retail cost
allocations underlying the 1996 PCR. The use of up to date FAC costs
would have been inconsistent with the PCR that was in force at the time,
because up to date cost allocation allows a different allocation of
costs between geographic and non-geographic calls. This would have had
the effect of BT over-recovering in retail costs, once through the price
control review, and then again through the NTS retail uplift.
4.22 However, the
situation is different now, given the 2002 price control review. The
problem of over recovery through the use of up to date FAC data no longer
precludes the use of more up to date data, because the 2002 price control
review is based on up to date FAC data. However, the use of the current
methodology (1994/5 baseline) is also not inconsistent, because the
2002 retail price cap is not expected to be the primary constraint on
call prices. The main constraint on BT’s retail prices is expected to
be provided by competition. Accordingly the costs which BT can recover
are governed by competition rather than by the allocation of costs between
geographic and non geographic calls. This implies that there are no
significant problems of inconsistency in using either approach; i.e.
the previous allocation underlying the 1996 PCR, or the up to date cost
allocation. As pointed out in paragraph 3.5, Oftel’s methodology has
the feature that it captures, for customers of NTS calls, the economies
of scale associated with the growth in NTS calls.
Incorrect
2002/03 charge
4.23 BT pointed
out that there was likely to be an error in this charge, because the
reduction in volumes, and increase in costs between this year and the
year before indicate that the charge should go up.
Oftel’s
response
4.24 Oftel has checked
the calculations and agrees with BT on this point. A data input error
has been found and corrected. The April 2002 charge is now higher than
that for the previous year.
Marketing
and sales costs
4.25 BT stated that
the percentage of NTS retail costs represented by marketing and sales
is 27% as opposed to 50% as implied by Oftel. This indicates that Oftel
has weighted the retail uplift charge too heavily towards marketing
and sales.
Oftel’s
response
4.26 Oftel made
the point in the draft direction that a low overall CVR of 0.25 implies
that the CVR accruing to marketing and sales is likely to be very low,
implying that the charge has a small weighting of M&S.
4.27 The 50% figure
used by Oftel is the upper limit for the proportion of M&S costs,
i.e. it includes direct costs that support M&S, such as accommodation
and computer equipment. It is therefore not inconsistent with BT’s figure
which is the lower limit consisting of only direct costs. The lower
limit assumed in the model is 28%, which is virtually the same as BT’s
figure of 27%. This implies consistency with BT’s cost breakdown.
Other
operators
Freephone
calls
4.28 Easynet argued
that the inclusion of freephone calls (excluding bad debt costs) should
reduce the overall retail uplift because the inclusion of more freephone
minutes means that the overall level of costs should have reduced (on
the basis that freephone minutes cost less to bill than charged for
minutes).
Oftel’s
response
4.29 Oftel has not
disaggregated the methodology to the level of detail of attributing
costs by each different call type. Oftel does not take the view that
freephone calls attract less retail costs, other than bad debt, than
other NTS call types. Oftel did remove bad debt costs from the freephone
retail uplift. This was because this adjustment was likely to have a
material impact.
Variation
in the retail uplift from year to year
4.30 Easynet made
several points about the methodology based on the fact that the retail
uplift for 2001/02 was much higher than the charges for the previous
and following years.
Oftel’s
response:
4.31 Since the Draft
Direction, in response to points highlighted by BT’s consultation response,
Oftel has reviewed the calculation and found some data input errors
in the local and national volume data used in the efficiency calculation,
which have the effect of changing the relative differences between the
retail uplift charges. The new charges are summarised below in Table
1. For ease of reference, table 2 gives the charges that Oftel consulted
in the Draft Direction, and Table 3 gives the volume figures for the
relevant years:
Table
1: Retail uplift charges in Final Direction
|
From
|
To
|
Average
|
0800/0808
|
All
other NTS
|
|
01-Apr-99
|
31-Mar-00
|
0.2140
|
0.1304
|
0.2213
|
|
01-Apr-00
|
31-Mar-01
|
0.2079
|
0.1260
|
0.2159
|
|
01-Apr-01
|
31-Mar-02
|
0.1911
|
0.1117
|
0.2235
|
|
01-Apr-02
|
24-Jul-03
|
0.2044
|
0.1275
|
0.2228
|
Table 2 :Retail uplift
charge proposals in Draft Direction
|
From
|
To
|
Average
|
0800/0808
|
All other
NTS
|
|
01-Apr-99
|
31-Mar-00
|
0.2134
|
0.1300
|
0.2206
|
|
01-Apr-00
|
31-Mar-01
|
0.2072
|
0.1255
|
0.2151
|
|
01-Apr-01
|
31-Mar-02
|
0.1955
|
0.1163
|
0.2277
|
|
01-Apr-02
|
24-Jul-03
|
0.1911
|
0.1141
|
0.2095
|
Table 3: BT originated NTS metered volumes
|
Financial
year
|
Million
mins
|
|
1998/99
|
17,560
|
|
1999/00
|
36,924
|
|
2000/01
|
61,258
|
|
2001/02
|
48,017
|
4.32 The average
retail uplift figure increases in the final year, and the average charge
from April 2001 decreases slightly (table 1). This can be explained
by the decrease in volumes between 2000/01 and 2001/02.
4.33 In order to
understand the movements in the relative charges, it is useful to consider
the relationship between costs and volumes. In general, the growth in
unit costs ("UC") is a function of growth in total costs ("TC")
and growth in volumes ("V").
4.34 The impact
of volume growth on total costs is complicated but the main points are:
- falls in volumes
reduce total costs due to the link of volumes and costs via the cost
volume relationship; and
- falls in volume
(and price) reduce revenues, which are fundamental to the fall in
bad debt; but
- a fall in volume
can also increase unit costs, if there are now less volumes over which
to spread a fixed amount of costs.
4.35 Given the fact
that lagged data is used in setting the retail uplift charge, the total
cost, unit cost and volume data refer to the previous year to which
the charge actually applies. Consider the total costs ("TC")
between 2001/2 and 2000/1.
Total costs for
the charge for 2000/01 was £117,063,357 and that for 2001/02 is £98,141,021.
The ratio between them is:
98,141,021/117,063,357
= 0.838 (1)
The ratio between
volumes is
48017/61258
= 0.784 (2)
This implies that
total costs have not fallen as much as volumes, which indicates that
the unit cost should increase.
The ratio of the
unit costs is
0.2044/0.1911 =
1.070 (3)
4.36 This figure
is exactly equivalent to the ratio of (1) and (2), i.e. the change in
total costs divided by the change in volumes = 0.838/0.784. This implies
that the figures are internally consistent, and that the behaviour in
total costs and volumes explains the behaviour in unit costs.
Lagged
data
4.37 C&W stated
that Oftel should use actual data for the relevant year instead of data
from the previous year. C&W maintain that any deviation from applying
actual cost data to build BT’s charges will afford BT the opportunity
to over-recover costs as a whole.
Oftel’s
response
4.38 In general,
Oftel uses lagged data in setting the retail uplift charge, because
current data is not normally available, and lagged data is often a better
proxy than forecasts. However, in this case, due to unforeseen circumstances
there was a series of delays which led to these charges becoming retrospective.
4.39 However, despite
this, Oftel believe that it is reasonable to continue to use the lagged
data approach, because this allows Oftel to maintain consistency by
undertaking an approach that would have been undertaken in the absence
of the delay, so there are no systematic gainers or losers from delay.
4.40 Moreover, given
the fact that, in the light of the consultation, the retail uplift charge
figures have changed since the Draft Direction, it is clear to Oftel
that BT do not significantly over recover (or indeed under recover)
in using the lagged data approach.
Retrospection
4.41 C&W stated
that it found Oftel’s decision to retrospectively apply the retail uplift
charges inconsistent with Oftel’s decision not apply the bad debt surcharge
decision retrospectively (Direction
under the provisions of Regulation 6(6) of the Telecommunications (Interconnection)
Regulations 1997 resolving a dispute between Cable & Wireless Communications
(Mercury) Limited ("C&W") and British Telecommunications
plc ("BT") over a bad debt surcharge relating to calls to
Premium Rate Services).
Oftel’s
response
4.42 In the case
of the retail uplift, the original April 1999 direction was a retrospective
decision because of the exceptional circumstances given in that direction.
In brief these were:
- BT had failed
to review the retail uplift after August 1998; and
- operators had
a legitimate expectation that the retail uplift would be reviewed
regularly following statements made by the Director:
4.43 The amendments
to the April 1999 and April 2000 directions do not represent retrospective
decisions but are correcting an error discovered after those decisions
were made. This direction relates to the period 1 April 2001 to 24 July
2003 for the reasons given in paragraph 2.6. These are namely that Oftel’s
initial intention to set a price cap from 1 April 2001 had to be put
on hold pending Energis’ appeal of the April 2000 direction. This was
followed by the announcement of the market reviews required by the new
EU Directives. These events meant that the initial timing of the price
cap became inappropriate and will now be considered within the context
of the market reviews. Oftel had therefore to set charges to cover the
intervening periods.
4.44 The PRS bad
debt decision is not retrospective because of the absence of any exceptional
circumstances which would justify such a decision. The date of the direction
is the date on which C&W issued BT with a price change notice. This
is consistent with Oftel’s resolution of other disputes.
ROCE
and efficiency
4.45 Easynet questioned
the level of ROCE which is added to the baseline figures and argues
that the inclusion of a ROCE in BT’s baseline figures does not provide
BT with the correct efficiency incentives. Easynet also questioned Oftel’s
use of the ‘efficiency adjustment’ and states that Oftel should only
allow BT to recover costs incurred by an efficient operator and OLOs
should not be paying for BT’s inefficiencies.
Oftel’s
response
4.46 Cost orientation
permits the inclusion of a reasonable rate of return on investment.
In accounting terms this is assessed as a reasonable rate of return
on the capital employed by the firm ("ROCE"). ROCE is a measure
of the accounting profit earned by firms (usually before interest and
tax). It is expressed as proportion of a firm’s investment in the business.
ROCE is calculated by dividing the earnings before interest and tax
by the mean capital employed. In a competitive market, the ROCE would
be expected to equate roughly to the cost of capital which is the return
on capital needed to attract investment to a firm. In the calculation
of a regulated charge, it is appropriate to include an allowance for
a reasonable rate of return (ie: the profit that would be expected in
a competitive market). Without an allowance for the cost of capital,
the regulated firm would not undertake the investment necessary for
it to continue to supply the service.
4.47 Oftel disagrees
with Easynet’s comment on the efficiency adjustment. Easynet have not
been paying for BT’s inefficiencies, because the methodology takes account
of the efficiency improvements due to competition and technical enhancements
that BT has achieved from 1994/5 to the current year. Oftel have captured
these effects to allow OLOs to benefit from several years of efficiency
gains.
Bad
debt
4.48 Easynet asks
why BT’s bad debt increased from 66.9% to 69.2%.
Oftel’s
response
4.49 BT’s bad debt
proportion of Finance and Billing costs, in fact, fell from 69.2% to
66.9%, because of the revelation that the former figure contained excess
PRS bad debt. When this was removed, the percentage of bad debt associated
with NTS calls reduced accordingly.
Marketing
and sales costs
4.50 Easynet said
it believed that the cost of BT’s ‘winback’ activities and the cost
of marketing to new connections should be excluded. Even though Oftel
states that, because of the very low CVR applied to sales and marketing
costs, the impact on the retail uplift is very small, Easynet believe
that Oftel should exclude these costs.
Oftel’s
response
4.51 Oftel has not
excluded these costs for two main reasons. First, it is difficult to
determine whether such costs are irrelevant to NTS calls (by being incremental
to geographic calls). In the absence of robust evidence indicating that
such M&S campaigns were incremental to geographic calls, Oftel has
taken the view that all M&S costs were common between NTS and geographic
calls.
4.52 Second, the
costs included in the calculation of the retail uplift are ultimately
paid by customers. The test as to the relevance of particular cost items
is therefore whether it is reasonable for customers to pay towards these
costs, not whether an operator such as Easynet benefits from those costs
being incurred. In Oftel’s view, it is reasonable for customers to pay
some amount towards BT’s general costs of attracting and maintaining
its subscriber base in the prices paid for NTS calls.
4.53 This is because
marketing and sales costs may be expected to increase volumes of subscribers
and calls going over the network. These increases in volumes lead to
reductions in unit costs through economies of scale. Such reductions
in unit costs ultimately benefit all customers because, as costs per
customer are reduced, prices to customers can be reduced. To exclude
the marketing and sales expenditure would be an inconsistent and one
sided calculation: consumers would benefit from the reductions in costs
(driven by increased volumes) but would not be required to pay for the
expenditure that led to the reduction in cost in the first place. Oftel
has taken this view in setting charges for geographic calls, and considers
it equally applicable to NTS calls.
Implementation
of directions
4.54 Oftel has noted
operators’ concerns over its initial proposals which allowed BT to implement
Oftel directions without having to seek operators’ agreement through
having to sign pricing letters. As a result Oftel’s proposals have been
modified to reflect as near as possible the processes contained in paragraphs
13.3 to 13.7 of the BT Standard Interconnect Agreement (SIA). The key
difference being that operators will no longer be required to signify,
in writing, their acceptance of BT’s change resulting from the direction.
Details of the revised process can be found at paragraphs 5.11 to 5.17
of this document.

Chapter
5
The Director’s
final decision
The relevant
market and the position of BT
5.1 BT’s retail
uplift forms part of the price for an interconnection product. For the
purposes of the Interconnection Directive (97/33) (the ICD), BT has
been determined as having Significant Market Power (SMP) in the markets
for fixed public telephone networks and services, and is therefore required
to offer interconnection to operators with Annex II status. Article
7(2) of the ICD requires BT to show that its charges are cost oriented
and for the national regulatory authority (i.e. the Director) to require
that charges be amended where they are not cost oriented. The Director
has a general responsibility in Article 9(1) of the ICD to encourage
and secure adequate interconnection in the interests of all users, exercising
his responsibility in a way that provides maximum economic efficiency
and gives the maximum benefit to end-users.
5.2 The Director’s
final decision is made in accordance with Article 9(3) of the ICD (as
implemented in Regulation 6(3) of the Telecommunications (Interconnection)
Regulations 1997 in pursuit of these aims taking into account the matters
listed there (as implemented in Regulation 6(1)).
Exceptional
circumstances
5.3 Article 9(3)
of the ICD and Regulation 6(3) of the Regulations state that "The
Director may intervene at any time and that he may in exceptional circumstances
make a direction that changes be made to interconnection agreements
already concluded where it is justified to ensure effective competition
or interoperability of services for users or both."
5.4 The exceptional
circumstances justifying this final direction are:
- a history of
long running disputes about BT’s retail uplift;
- the need to ensure
cost orientation and economic efficiency by adoption of a specific
Oftel methodology to meet these aims in order to calculate the retail
uplift year by year;
- the legitimate
expectation of the industry that Oftel would continue to control BT’s
retail uplift from April 2001; and
- the interaction
and timing of the resolution of the disputes and this own initiative
investigation with the EU market reviews and the change in regime
in July 2003.
The
Director’s final decision
5.5 The Director’s
final decision is that, with effect from 1 April 2001 to 24 July 2003
inclusive, the methodology for calculating BT’s NTS Retail Uplift shall
be as described in Chapter 3 of this explanatory memorandum and the
revised charges having used that methodology shall be:
from 1 April
2001 until 31 March 2002 inclusive
An average retail
uplift charge of 0.1911ppm,
which gives rise to:
For Freephone
NTS calls (0800/0808), 0.1117ppm
For all other
NTS calls, 0.2235ppm
from 1 April
2002 to 24 July2003 inclusive
An average retail
uplift charge of 0.2044ppm,
which gives rise to:
For Freephone
NTS calls (0800/0808), 0.1275ppm
For all other
NTS calls, 0.2228ppm
5.6 It was
Oftel’s original intention to propose the retail uplift charge for the
year 1 April 2001 to 31 March 2002, the year 1 April 2002 to 31 March
2003 and for the period 1 April 2003 to 24 July 2003. The latter period
is a shortened period recognising that a new legal regime will enter
into force on 25 July 2003. What the obligations will be under that
regime from 25 July 2003 are currently the subject of market reviews
which are being carried out as preparatory work to that new regime.
5.7 However, Oftel
has had difficulty in attempting to forecast with any certainty the
volumes in 2003 so as to calculate a retail uplift charge for 1 April
2003 to 24 July 2003 based on those forecasts. This is because, being
forward looking, there is no reliable way of forecasting the unknown
extent that calls to metered NTS internet services will migrate to unmetered
and broadband services in the year 2003/2004. The alternative option
of waiting for the relevant data to become available is likely to be
impractical because a new legal regime will have entered into play before
that data is available. Oftel therefore proposes that the retail uplift
charge derived for the year 1 April 2002 to 31 March 2003 should be
extended to apply until 24 July 2003. In light of the new regime entering
into force on 25 July 2003, the desire to move away from dealing with
issues on a backward looking basis, and to move towards certainty, Oftel
considers that this is a reasonable proposal in these circumstances.
Implementation
of the Direction
5.8 In the draft
direction, Oftel proposed changes to the process used by BT to implement
Oftel directions through publication of pricing letters and OCCNs.
5.9 A number of
operators expressed concerns about how, under the proposed new process,
perceived errors in BT’s implementation of the Director’s decision would
be addressed. Oftel has considered these concerns and concludes that
the implementation process in this direction should offer similar opportunities
in terms of time for highlighting genuine errors in BT’s change proposals
and subsequent negotiation and dispute, as the process already in operation
for OCCNs.
5.10 The main difference
compared to current OCCN procedure, for the purposes of implementing
this direction, is that the Operators will not have to notify their
approval of BT’s proposed changes within 14 days of receipt of the proposed
changes. Instead, such approval will be deemed after 14 days in the
absence of the Operator notifying BT otherwise as set out below.
5.11 Accordingly,
and only in relation to the changes resulting from this direction, as
soon as possible following publication of this final direction, BT will
notify operators of the changes it proposes to make to the CPL in order
to implement this direction. Operators will then have 14 days from receipt
of the proposed changes to notify BT in writing of any concerns with
BT’s proposed changes to the CPL stating why that Operator believes
that the proposed changes do not correctly implement this direction.
If an Operator is satisfied that the proposed changes do correctly implement
this direction, there will be no requirement to notify BT of its approval
of the changes.
5.12 If, after the
14 days, no formal concerns are notified to BT, the proposed changes
to the CPL will be deemed to have been approved and BT shall include
the changes in the CPL.
5.13 Where an operator
does raise concerns that BT’s proposed changes do not correctly implement
this direction BT and the operator shall have a further 14 days to seek
to reach agreement as to the proposed changes so that they do correctly
implement this direction. If the parties fail to reach agreement within
the further 14 days either party may, not later than 1 month after the
expiry of the second 14 day period, refer the matters in dispute to
the Director. This process provides a means of bringing a dispute on
the incorrect implementation of this direction and is not a route that
can be used to reopen the issues already dealt with by the Director.
5.14 Until agreement
of the proposed changes is reached by the parties, or the proposed changes
are determined by the Director as a result of a dispute, the charges
currently contained in the CPL shall continue to apply. The new changes,
once agreed, shall then be included in the CPL.

Annex
1
Why Marketing
and Sales costs should be included in the Retail Uplift
1. Oftel initially
sought to identify which marketing and sales costs were incremental
to particular services. The test for whether a particular element of
cost is incremental to a service is to consider the difference in costs
between the situation in which the service is provided and the situation
in which it is not provided. This difference is the cost which is incremental
to that particular service. Costs which are not incremental to any particular
service must logically be regarded as common among a number of services.
2. Oftel has previously
sought information from BT from which it could be established that marketing
and sales costs should be included into the retail uplift charge. BT’s
response stated that it was not possible to provide conclusive evidence
of the kind that Oftel had requested. BT submitted that the only way
to prove such causality would be to run a controlled test under precisely
the same conditions but without running the campaign, and then to observe
the differences in volumes. BT said that marketing campaigns do not
lend themselves to such an approach.
3. Oftel was persuaded
by BT’s response as to the impracticality of establishing causality
in this case. The precise identification of all of BT’s marketing and
sales campaigns would not be sufficient in itself to enable an assessment
of causality to be made. In addition, a controlled test would need to
be carried out so that an assessment could be made of the impact of
the campaign on call volumes and call type. Oftel considers that it
would be impracticable and disproportionate for BT to carry out such
controlled tests, particularly since (as explained in the next paragraphs)
it was not expected that such tests would establish that a substantial
part of such costs were other than common between geographic and NTS
calls.
4. Oftel has considered
the various categories of marketing and sales costs and considered that
all, or at least the majority, are common to both geographic and NTS.
BT has submitted to Oftel that its marketing and sales costs were divided
between price-related campaigns and general call-stimulation campaigns.
Oftel was satisfied that marketing campaigns like "Friends and
Family" are common to both geographic and NTS calls. Under these
campaigns, BT’s subscribers may, for example, include NTS calls or geographic
calls as their "Best Friend" telephone numbers and hence receive
a discount on calls to those numbers. General call-stimulation campaigns
are aimed at the stimulation of all calls, whether geographic or NTS,
and whether voice or data calls.
5. It was against
this background that Oftel has had to take a view on the inclusion of
marketing and sales costs into the retail uplift charges.
6. Oftel proposes
to include a reasonable portion of all retail costs in the NTS retail
uplift (ie: to treat them all as common for the reasons set out above),
rather than attempt to assess in detail which costs (if any) were incremental
to which services. This is because there is no evidence available from
1994/5 as to which costs if any are likely to be incremental to particular
services. Even if this information on 1994/5 costs was available now,
there is no evidence to suggest that it is relevant to the current year.
Accordingly, Oftel has treated all retail costs at the 1994/5 baseline
as common and allocated a portion of those common costs to NTS. Oftel
is not aware of any marketing and sales campaigns which are incremental
only to geographic calls.
7. Marketing and
sales costs feature only very slightly in the final charges in this
direction. This is because, even though marketing and sales costs are
included in the baseline, Oftel has applied a very low CVR to them (ie:
a weighted average of 0.25). As explained in paragraph 3.12, Oftel considers
that marketing and sales costs are more similar to those of a fixed
nature, and therefore do not significantly increase in line with volume.
This has the effect of significantly decreasing their proportion of
the retail costs alongside the volume induced increase in retail costs.
This can be explained through a simple numerical example using dummy
numbers.
8. Consider a 1994/1995
baseline cost allocation of £100, with an initial volume of 10 in 1994/1995.
Assume that 50% of these costs are marketing and sales costs. Assume
marketing and sales has a CVR of 0.05, and this is reflected in the
overall CVR of 0.25, which is applied to the entire allocation of costs.
Assume volume has grown from 10 to 600 over 6 years. This is an implied
growth of 2900%. After 6 years, the costs will have grown by:
0.25*2900% = 725%
The cost at the
end of the 6 years will be: |