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Determinations that Vodafone and BTCellnet have Market Influence under Condition 56 of their respective licences Layout image
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April 2001

Contents

Determinations

Explanatory Memorandum

        
  Summary  
  Introduction  
  Consultation process  
  Market Influence and indicators of market influence  
    Market Influence
    Market definition
    Number of operators
    Barriers to entry
    Market shares
    Market shares and retail prices
    Profitability
    Other points raised during the consultation
  Conclusion  

Annex A Respondents to the consultation

Annex B Glossary

Annex C Revised market information


Determinations

DETERMINATION UNDER PARAGRAPH 6(a) OF PART 1 OF SCHEDULE 1 OF VODAFONE'S TELECOMMUNICATIONS ACT LICENCE (THE "LICENCE") THAT VODAFONE HAS MARKET INFLUENCE AS REFERRED TO IN CONDITION 56 OF THE LICENCE

Published on 11 April 2001

WHEREAS:

1 Condition 56 of the Licence granted by the Secretary of State for Trade and Industry to Vodafone Ltd ("Vodafone") ("the Licensee") under section 7 of the Telecommunications Act 1984 (the "Licence") provides for a power of the Director General of Telecommunications ("the Director") to determine the Licensee to be an Operator having Market Influence in relation to any particular telecommunications market specified by him;

2 On 28 March 2000, the Director determined that the Licensee was an Operator having Market Influence in relation to the market for mobile telephony in the UK;

3 As a consequence of the judgement of the High Court in R v Secretary of State for Trade and Industry ex parte Orange Personal Communications Ltd, Condition 56 as inserted in the Licence by The Telecommunications (Licence Modification) (Standard Schedules) Regulations 1999 S.I. 1999 No. 2450 was rendered unlawful;

4 The Telecommunications (Licence Modifications) (Amendment No.2) Regulations 2000 S.I. 2000 No. 2998 entered in to force on 10 November 2000;

5 The Director maintains that Vodafone has Market Influence and therefore in the interests of legal certainty, the Director considered it appropriate to remake the original determination;

6 The Director considers that for the time being the Market for the purposes of making a determination of Market Influence under Condition 56 of the Licence is the market for mobile telephony in the UK;

7 In accordance with the consultation procedure set out in paragraph 6 of Part 1 of Schedule 1 of the Vodafone licence the Director issued a Notice on 22 December 2000 inviting comments on his intention to remake the original determination; on 16 March 2001 the Director issued a Draft Decision to proceed with the proposed MI determination and Oftel's response to comments received during the first stage of the consultation process. Oftel invited comments on the Draft Decisions by 3 April 2001;

8 In making this Determination the Director has taken into consideration representations and observations received as part of the consultation process, and the matters described in the Explanatory Memorandum to this Determination;

NOW THEREFORE THE DIRECTOR, FOR THE PURPOSES OF CONDITION 56 OF THE LICENCE, AND HAVING CONSIDERED THE ARGUMENTS OF THE LICENSEE AND INTERESTED PARTIES, HEREBY DETERMINES THAT:

1 The Licensee is an Operator having Market Influence as referred to in Condition 56 of its Licence in the market for mobile telephony in the UK, for the reasons given in the Explanatory Memorandum which accompanies this Determination.

2 Words and phrases in this Determination shall have the meanings ascribed to them in the Licence or the Telecommunications Act 1984 as appropriate.

10 April 2001

(signature)

David Albert Edmonds
Director General of Telecommunications


DETERMINATION UNDER PARAGRAPH 6(a) OF PART 1 OF SCHEDULE 1 OF BTCELLNET'S TELECOMMUNICATIONS ACT LICENCE (THE "LICENCE") THAT BTCELLNET HAS MARKET INFLUENCE AS REFERRED TO IN CONDITION 56 OF THE LICENCE

WHEREAS:

1 Condition 56 of the Licence granted by the Secretary of State for Trade and Industry to Telecom Securicor Cellular Radio Ltd ("BTCellnet") ("the Licensee") under section 7 of the Telecommunications Act 1984 (the "Licence") provides for a power of the Director General of Telecommunications ("the Director") to determine the Licensee to be an Operator having Market Influence in relation to any particular telecommunications market specified by him;

2 On 28 March 2000, the Director determined that the Licensee was an Operator having Market Influence in relation to the market for mobile telephony in the UK;

3
As a consequence of the judgement of the High Court in R v Secretary of State for Trade and Industry ex parte Orange Personal Communications Ltd, Condition 56 as inserted in the Licence by The Telecommunications (Licence Modification) (Standard Schedules) Regulations 1999 S.I. 1999 No. 2450 was rendered unlawful;

4
The Telecommunications (Licence Modifications) (Amendment No.2) Regulations 2000 S.I. 2000 No. 2998 entered in to force on 10 November 2000;

5
The Director maintains that BTCellnet has Market Influence and therefore in the interests of legal certainty, the Director considered it appropriate to remake the original determination;

6
The Director considers that for the time being the Market for the purposes of making a determination of Market Influence under Condition 56 of the Licence is the market for mobile telephony in the UK;

7
In accordance with the consultation procedure set out in paragraph 6 of Part 1 of Schedule 1 of the BTCellnet's licence the Director issued a Notice on 22 December 2000 inviting comments on his intention to remake the original determination; on 16 March 2001 the Director issued a Draft Decision to proceed with the proposed MI determination and Oftel's response to comments received during the first stage of the consultation process. Oftel invited comments on the Draft Decisions by 3 April 2001;

8
In making this Determination the Director has taken into consideration representations and observations received as part of the consultation process, and the matters described in the Explanatory Memorandum to this Determination;

NOW THEREFORE THE DIRECTOR, FOR THE PURPOSES OF CONDITION 56 OF THE LICENCE, AND HAVING CONSIDERED THE ARGUMENTS OF THE LICENSEE AND INTERESTED PARTIES, HEREBY DETERMINES THAT:

1
The Licensee is an Operator having Market Influence as referred to in Condition 56 of its Licence in the market for mobile telephony in the UK, for the reasons given in the Explanatory Memorandum which accompanies this Determination.

2
Words and phrases in this Determination shall have the meanings ascribed to them in the Licence or the Telecommunications Act 1984 as appropriate.

(date) (signature)

David Albert Edmonds
Director General of Telecommunications

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Explanatory memorandum

Summary

1 The Director General of Telecommunications ("the Director") has determined that Vodafone and BTCellnet have Market Influence ("MI") in the market for mobile telephony in the UK. These determinations are intended to reinstate obligations that were triggered following the Director's March 2000 determinations that Vodafone and BTCellnet had MI. The March 2000 determinations have since been invalidated following the High Court's judgment in the case R v Secretary of State for Trade and Industry ex parte Orange Personal Communications Ltd. These determinations are therefore being made to ensure that Vodafone and BTCellnet, as operators with MI, are legally bound, for example, to supply wholesale airtime to service providers.

2 A Market Influence determination made under Condition 56 of the standard mobile PTO licence has the effect of triggering licence conditions that require the party concerned:

  • to provide mobile airtime to Service Providers on request;
  • to provide separate accounts for various activities;
  • not to show undue preference or undue discrimination in the provision of various services; and,
  • to publish charges, terms and conditions for services.
3 This Explanatory Memorandum sets out the reasons for the determinations, details of the consultation process, a summary of the comments received during the consultation and Oftel's response to these comments. Further details can also be found in the Explanatory Memorandums accompanying the:
  • Notice of determinations that Vodafone and BTCellnet have Market Influence under Condition 56 of their respective licences, Oftel, December 2000 ("the Notice");
  • Draft decisions and Explanatory Memorandum on the Director General's intention to determine the Vodafone and BTCellnet have Market Influence under Condition 56 of their respective licences, Oftel, March 2001 ("the Draft Decisions").

4 These Determinations are not related to and will not influence the decision making process to be used to assess market competitiveness in the mobile review (Effective Competition Review: Mobile, February 2001). Oftel intends to publish in July 2001 the final conclusions that are drawn from the mobile review.

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Introduction

5 This document contains determinations published by the Director General of Telecommunications ("the Director") that Vodafone and BTCellnet have MI in the market for mobile telephony in the UK, under paragraph 6 of Part 1 of Schedule 1 of the standard mobile PTO licence (the "Determinations"). The Determinations are made under Condition 56 of the standard mobile PTO licence.

6 In March 2000, the Director determined that Vodafone and BTCellnet had MI in the market for mobile telephony in the UK. Those Determinations were made following a review of the mobile market in 1999. In that review, evidence indicated that Vodafone and BTCellnet had market power in the market for mobile telephony in the UK. This remained the case having considered updated data for those MI Determinations. Both operators were therefore obliged to continue to provide mobile airtime to service providers.

7 As a consequence of the judgment of the High Court in R v Secretary of State for Trade and Industry ex parte Orange Personal Communications Ltd (the "Judgment"), mobile PTO Licence Condition 56 (as inserted in the mobile PTO licences by The Telecommunications (Licence Modification) (Standard Schedules) Regulations 1999 S.I. 1999 No. 2450 (the "Regulation") was declared unlawful. Thus, the MI Determinations made under the new standardised licence conditions were rendered unlawful. The case was not directly concerned with the substance of the MI Determinations made in March 2000 or the process by which they were made. Oftel's underlying reasoning for making those MI Determinations and the conclusions it reached were not challenged.

8 The Judgment stated that the statutory instruments to give effect to the changes in accordance with the Licensing Directive should have stated that they had effect notwithstanding the provisions of sections 12 to 15 of the Telecommunications Act 1984 (which provide for the modification of the Licences). In order to rectify the situation, a further statutory instrument was laid before Parliament. This was The Telecommunications (Licence Modifications) (Amendment No.2) Regulations 2000 S.I. 2000 No. 2998. It entered into force on 10 November 2000.

9 As that statutory instrument does not have retroactive effect, the March 2000 MI Determinations based on Condition 56 are invalid. Since the Director maintains that presently Vodafone and BTCellnet possess MI in the market for mobile telephony in the UK, the Director is now issuing new Determinations. These Determinations trigger the following conditions within Vodafone and BTCellnet's licences:

  • provision of mobile radio telecommunications services to service providers (Condition 56A);
  • separation of activities and preparation of accounts (Condition 56B);
  • prohibition on undue preference and undue discrimination (Condition 57); and
  • publication of charges, terms and condition (Condition 58).

10 As previously discussed in the Notice and in the Draft Decisions, these MI Determinations are not related to and will not influence the decision making process to be used to assess market competitiveness in the mobile sector review (Effective Competition Review: Mobile, February 2001). However, the High Court's judgment (in the case referred to above) makes it necessary for Oftel to issue a determination that Vodafone and BTCellnet, as operators with market power, have MI. This is in order to preserve the current level of legal certainty for all players, including Independent Service Providers ("ISPs"), in the market pending the outcome of the mobile sector review. Oftel intends to publish in July 2001 the final conclusions that are drawn from the sector review. The mobile sector review consultation proposes that if the mobile sector is found to be effectively competitive all triggered mobile sector specific regulation will be removed. This includes any MI designations that are in place.

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Consultation process

11 On 22 December 2000, the Director published a notice of proposed determinations ("the Notice") that Vodafone Ltd ("Vodafone") and Telecom Securicor Cellular Radio Ltd ("BTCellnet") have MI in the market for mobile telephony in the UK. Oftel invited comments on that Notice by 5 February 2001. Comments were received from six respondents. There was then a further period of consultation to 6 March 2001 during which period interested parties had the opportunity to comment on the responses made during the first stage of consultation. Oftel did not receive any comments during second stage of consultation. A list of respondents to the Notice is at Annex A of this document.

12 On 16 March 2001, the Director published the Draft Decisions to proceed with the proposed MI determinations and Oftel's response to comments received during the first stage of the consultation process. Oftel invited comments on the Draft Decisions by 3 April 2001. Confidential submissions were received from two respondents. In order to preserve the confidentiality of those submissions, Oftel is responding directly to those two respondents. One non-confidential submission was also received in response to the Draft Decisions, to which Oftel has responded in this Explanatory Memorandum.

illustration


Market Influence and indicators of Market Influence

Market Influence

13 Condition 56 of the standard mobile PTO licence defines MI as being when an undertaking has the ability to raise prices above the competitive level in the market for a non-transitory period without losing sales to such a degree as to make this unprofitable.

14 In response to the Notice, some respondents put forward the argument that Oftel has not demonstrated that Vodafone and BTCellnet have "the ability to raise prices above the competitive level…for a non transitory period without losing sales to such a degree as to make this unprofitable".

15 The criteria which the Director may consider when making an MI determination are set out in the mobile licences:

"In making such a determination, the Director may, in addition to any other factors which appear relevant to him, take into account all or any of the following factors:

  • level of entry barriers;
  • vertical integration;
  • number of active competitors;
  • market share;
  • extent of countervailing power among buyers;
  • the extent of any recent entry or exit;
  • trends in market share and concentration;
  • pricing behaviour;
  • the level of profits; and
  • the influence of other members of the Licensee's Group operating in the same or similar markets which the Director is minded to specify for the purpose of this Condition."
16 Oftel has issued guidelines ("the MI Guidelines") (Guidelines on Market Influence determinations March 2000) that set out how Oftel approaches MI determinations. In the MI Guidelines Oftel explains that as a general rule, Oftel does not seek to establish what the competitive level of price in any particular market should be.

Market definition

17 Presently, Oftel considers that the relevant market for the purposes of a MI determination is the single mobile telephony market in the UK. In response to the Notice, one respondent maintained that Oftel should have carried out a SSNIP (Small but Significant Non-transitory Increase in Price) test. Another respondent stated that Oftel's appeal to the SSNIP test, even in an aggregated and simplified form, in such a dynamic market as mobile communications in the UK where prices are falling rapidly and barriers to switching are low, is not compelling. Arguments were also put forward that the relevant market for the purposes of a MI determination is the communications market as a whole and not simply the mobile telephony market.

18 Oftel's market definitions for these MI Determinations are based on Oftel's published analysis, on which Oftel consulted during the 98/99 review of the mobile market (see in particular Competition in the mobile market, February 1999). Oftel's current mobile review is consulting on a revised set of market definitions for the mobile sector, but a decision on whether or not to adopt these market definitions will not be made until the conclusion of the current mobile review.

19 In order to examine the pricing constraints on a firm, the concept of the 'hypothetical monopolist' can be a useful analytical tool for identifying close demand and supply-side substitutes. Although it is not intended to be a representation of the actual market situation, the 'hypothetical monopolist' can be constructive in trying to set the boundaries to the relevant product market in practical terms. Oftel sees no reason why it should be inappropriate to use this type of analysis in the mobile market.

20 In principle, mobile services could substitute for fixed services to an extent. GSM networks can cater for both voice and data, and provide many of the enhanced services available on the fixed networks. However, fixed lines are not considered to be close substitutes for mobile telephony services since they are linked to the place of the telephone, not to the person. The convenience of being able to make and receive calls on the move suggests that mobile and fixed systems are not effective substitutes for consumers. Oftel research shows that only some 5% of households use mobile services as an alternative to fixed phones.

21 However, mobile and fixed systems do not need identical functionality to be considered part of the same market, although consumers have to consider them to be sufficiently good substitutes for the price of fixed telephony to constrain the price of mobile telephony. In fact, Vodafone asserts that mobile and fixed services fall in the same market on the grounds that some mobile tariffs are cheaper than some fixed ones.

22 Whilst this is true of some mobile tariffs, there still appears to be a premium attached to the extra functionality of mobile phones, particularly at peak times. Oftel's in-house analysis of the period December 1998 to July 2000 indicates that BT's prices (assumed to be 'typical' for fixed telephony services) have fallen much more slowly than mobile prices. This has led to a narrowing in the gap between mobile and fixed telephony prices. However, for comparable packages (the analysis compares trends in the best deal that customers could get - using either BT or the cheapest mobile package available - for a range of usage profiles), mobile prices still exceed BT's prices by between 24% and 55%.

23 In addition to the higher prices, it has been suggested that the lower quality of mobile phone calls prevents full substitutability between mobile and fixed services. Mobile calls are dropped more often and the quality of speech is inferior compared with calls on the fixed network.

24 On the supply side, there appear to be limited opportunities for supply-side substitution in response to a price increase by a hypothetical monopolist in the mobile market; operators who are not currently mobile network operators will face considerable barriers to entry. An absolute barrier to entry currently exists in the unavailability of spectrum, although this may diminish over the longer term if spectrum trading becomes established.

Number of operators

25 There are currently four mobile network operators that are deemed to be in the UK mobile market for telephony: Vodafone; BTCellnet; Orange; and One2One. Although Oftel considers that Dolphin (the national TETRA operator) may be in the same market as the GSM operators, Dolphin has an extremely small share of the market (approximately 50,000 subscribers) compared to the four GSM operators and it is unlikely that Dolphin currently constrains the pricing behaviour of the GSM operators. In addition, Hutchison 3G UK Holdings was awarded a 3rd Generation mobile licence and is expected to launch commercial services in 2002. However, Oftel does not believe that the prospective entry of Hutchison presently constrains the current pricing behaviour of the four GSM operators.

Barriers to entry

26 The threat of entry may constrain the pricing behaviour of incumbents. A firm is unlikely to possess Market Influence if entry barriers are low (although high barriers to entry do not necessarily indicate ineffective competition).

27 The current lack of spectrum constitutes an effective barrier to further market entry by mobile operators, although the recent auction of the 3rd Generation spectrum has created the opportunity for a fifth GSM operator to enter the mobile market. However, since 3G services are unlikely to be launched until 2002, it is unlikely that the threat of entry by Hutchison is presently constraining the existing mobile operators.

28 Another potential entry barrier is the high cost of building a mobile network, with a substantial element of sunk costs (in the sense that costs could not be recovered if the operator decided to exit the industry) . The extent of sunk costs is relevant to the height of barriers to entry to a market.

29 In response to the Notice, Vodafone maintained that:
  • spectrum and the high cost of network build are factors that should not be used to distinguish Vodafone from any other player in the mobile market […]
  • markets tend towards an optimal number of players, which is likely to be in the best interests of consumers regardless of whether barriers to entry in the form suggested, might exist.
30 The cost of spectrum and the high cost of network build are not used to distinguish Vodafone from any other player in the market but are considered as relevant factors when considering whether players have market power. A firm operating in a market with very low barriers to entry is unlikely to have market power whatever its market share. In the mobile market, entry barriers are high.

31 It is true that markets, left to their own devices, tend to an equilibrium structure. This is not necessarily an optimal number, from the consumer's perspective. While the equilibrium number of players reached is likely to be efficient, in the sense that costs would be increased by the presence of additional firms, it will not be in the consumer's interest if that number is small and competition is ineffective.

Market shares

32 Table 1 shows trends in market shares for the four mobile operators in terms of subscriber numbers, revenues and minutes. This market information is the most up to date information available to Oftel. Some historical data has recently been revised since new data was submitted.

Table 1: Subscriber numbers, volumes and revenues

Revenue – outgoing voice calls and rentals 98/99 99/00 Q1 00/01 Q2 00/01 Q3 00/01
Vodafone 40% 40% 38% 38% 38%
BTCellnet 34% 27% 24% 24% 22%
One2One 12% 15% 16% 16% 17%
Orange 14% 18% 21% 21% 23%

Minutes 98/99 99/00 Q1 00/01 Q2 00/01 Q3 00/01
Vodafone 34% 32% 31% 29% 29%
BTCellnet 22% 23% 21% 24% 24%
One2One 30% 25% 24% 22% 20%
Orange 15% 21% 24% 26% 27%

Subscribers 98/99 99/00 Q1 00/01 Q2 00/01 Q3 00/01
Vodafone 37% 32% 31% 30% 29%
BTCellnet 30% 27% 26% 25% 26%
One2One 15% 18% 20% 21% 21%
Orange 17% 22% 23% 24% 25%
Source: Oftel estimates based on operator information

33 Retail revenue market shares shown in Table 1 are share of revenue from outgoing voice calls and rentals and is the estimated retail revenue shares by network operator. That is, the retail revenue from outgoing voice calls and rentals attributed by the network to which the retail consumer subscribes, either via the operator's own retail operation or an ISP.

34 As the mobile sector is growing rapidly, absolute numbers of subscribers and revenues for each operator are increasing, although Vodafone and BTCellnet are losing market share.

35 Oftel's MI Guidelines state that, in the context of Market Influence determinations, Oftel considers that a market share of 25% can be used as a rule of thumb below which operators are unlikely to possess Market Influence. Although the revised figures for BTCellnet show that BTCellnet has, on some measures, a market share that has dropped slightly below 25%, this relatively small change does not alter Oftel's view, expanded upon below, that the market share of BTCellnet remains consistent with a finding that BTCellnet has market power. Vodafone's market share is consistent with a finding of market power.

36 In its response to the Notice, Vodafone argued that Oftel's concentration on cumulative market shares is misleading and an analysis based on a one or three year analysis of customer growth shows that neither BTCellnet nor Vodafone has achieved leadership in these periods and, therefore, by this measure alone they cannot be deemed to have MI.

37 Regardless of the method used to calculate market shares, Oftel maintains that it is important to consider a range of factors and it is not appropriate to reach a conclusion on MI only from an examination of market share.

38 Oftel takes the view that it is inappropriate to concentrate on shares of "a market for net new customers", for a number of reasons. First, it is not clear that net new connections can be defined as an economic market. Although there will be some switching costs, it seems likely that new and existing subscribers are in the same market as each other. In principle, it seems likely that the same factors which encourage retention of existing subscribers also attract new ones, possibly aided by switching costs which tend to favour operators with large existing subscriber bases. Second, it is worth noting that an analysis based on shares of net new subscribers appears to lead to illogical outcomes. For example, a company starting with a complete monopoly in a slow-growing market would very likely suffer a net loss of subscribers, ie a negative share of net new subscriptions if an element of competition (however limited) was introduced. This would not, however, mean that the incumbent firm had no market power.

Market shares and retail prices

39 The examination of market share by both volume and value is important. The fact that firms are able to take a higher market share by value than by volume of minutes may indicate that these firms are able to charge higher prices than other operators (and retain high value customers) which may be an indication of market power.

40 Comparisons show that both Vodafone and BTCellnet have, historically, possessed higher market shares by revenue than by volume although the difference between value and volume market shares has reduced over time, particularly for BTCellnet. In addition, Vodafone and BTCellnet have typically enjoyed higher revenue per minute figures than the other operators, although BTCellnet's revenue per minute figure now only marginally exceeds that of Orange in the last quarter (see Annex C for the absolute numbers supporting the market shares of Table 1). However, a single quarter result (particularly when that quarter includes the seasonal fluctuations from the Christmas period) is not sufficient to change the overall picture that both BTCellnet and Vodafone have a higher revenue per minute figure than both One2One and Orange.

41 In addition to Oftel's market information, Oftel has the results of its mobile price index model, which calculates the price by operator for 63 different user profiles. Oftel does not publish results by operator from the mobile price index work but this unpublished information (as at December 2000) supports the conclusions that can be inferred from the market information. That is, that both Vodafone and BTCellnet maintain price premiums over both Orange and One2One.

42 In its response to the Notice, Vodafone stated that it does not accept Oftel's assertion that it maintains a price premium over Orange and One2One, which is an indicator of MI. Vodafone maintained that price differences will arise through different usage patterns of which international roaming is known to be just one factor. Vodafone also points out that significant price reductions have been made by Vodafone since the timing of data used by Oftel in its calculations and Vodafone's own comparisons on a like for like tariff basis show that it is not charging a premium. In addition, Vodafone maintains that even if price premiums are charged, these may be justified by a higher quality of service provided to customers.

43 Oftel uses two key sources of information about the prices of mobile services charged by operators. Oftel collects quarterly information from the mobile operators on a range of indicators, including revenue and minutes by call type. It is possible to calculate prices per minute for each service and operator using this information, although it is not possible to publish the results given that the data is provided in confidence (although the data that Oftel holds and uses for each mobile operator is available to the relevant mobile operator). In addition, in 1999, Oftel set up a detailed price index to monitor the evolution of mobile prices to consumers. This index enables Oftel to compare the cost to consumers on the optimal tariff for their usage pattern on each of the four networks.

44 Evidence from Oftel's mobile price index work (updated to December 2000) and market information shows that, for the majority of users, the prices of Vodafone and BTCellnet continue to exceed those of Orange and One2One. Moreover, this result does not solely reflect differences in user types or calling patterns. Firstly, the market information enables Oftel to consider revenue per minute on a service by service basis, the results of which support the overall conclusion. In addition, the mobile price index work attempts to account for different usage patterns and it excludes international calls and international roaming, which is consistent with the experience of the majority of end-users.

45 However, as Vodafone notes, the market information figures will be influenced by differences in peak and off-peak calls between operators. In addition, information available to Oftel will inevitably suffer from not being the most up-to-date by the time the data is collected, analysed and published. Oftel can only use the best available information at any point in time and for these Determinations has used the very latest data that is available. Since Oftel does not base its conclusions solely on one indicator, Oftel is confident that the factors referred to above do not detract from the overall result. For example, the persistently high rates of return earned by Vodafone also seem to indicate that prices are above the competitive level, which in the long run would allow an adequate rate of return but not supernormal profits. Vodafone has argued that high prices (and in turn high profits) could be associated with higher quality of service. However, it is not clear to Oftel that Vodafone and BTCellnet have persistently delivered higher quality than Orange and One2One.

Profitability

46 The cost of capital is the minimum return on capital needed to attract investment to an undertaking and roughly equates to the return that would be expected on average in a competitive market. It provides a benchmark for comparison with ROCE, the return on capital employed, so as to indicate whether profits are above the level expected in a competitive market. Although ROCE is an imperfect measure of economic profit it is a reasonable approximation for practical purposes. The cost of capital for a mobile operator was calculated at 16.5% by the Competition Commission (then the Monopolies and Mergers Commission) as part of its investigation into the cost of mobile call termination in 1998. Oftel currently estimates the cost of capital for the mobile operators to be around 13 – 14%).

47 Profit levels above the cost of capital can be considered excessive. In previous reviews Oftel reported that Vodafone and BTCellnet have earned very high rates of return on capital and sales, as shown in the table below.

Table 2: Profitability

Year Ended 3/99 3/98 3/97 3/96 3/95 3/94 3/93
BTCellnet              
Return on Sales 11.2% 19.8% 18.7%* 20.9% 27.9%* 27.6% 31.4% 36.8% 40.3%
ROCE# 18.9% 28.4% 26.8%* 29.4% 39.1%* 38.6% 35.7% 31.1% 28.5%
Vodafone Ltd.              
Return on Sales 36.6% 43.2% 42.1% 43.5% 43.8% 48.2% 50.5%
ROCE# 71.2% 68.5% 63.4% 64.5% 62.6% 58.4% 58.9%
* The higher of the two figures for 1996/7 is before subtracting the costs of the Project Force write-off. In the year to March 1998, Cellnet wrote back (due to earlier over-provision) some costs which were previously written off. This has the effect of increasing headline profits in the year to March 1998. The more meaningful figure for the purpose of assessing Cellnet's market position is ROCE before subtracting the costs of writing off Project Force and before adding back any earlier over provisions. 1998 figures are also depressed by an allowance of £9m for the cost of the purchase of Call Connections Ltd's customer base.
# Capital employed = total assets – current liabilities.

48 Vodafone has submitted data for March 2000 that shows a reduction in the measures presented in Table 2. BTCellnet's statutory accounts for the year ending March 2000 show a ROCE of around 12%. These declines may be indicative of increasing competitive pressures, although they could also reflect many other factors. For example, a downturn in profitability might be expected to be temporary if the operator is pursuing a strategy of boosting subscriber numbers. Large-scale growth in subscriber numbers will tend, artificially, to depress profits in the short term because of the practice of subsidising subscriber acquisitions. It should be noted that since the Draft Decisions were published both Vodafone and BTCellnet have announced changes of pricing strategy designed to limit the extent to which new pre-pay handsets are subsidised. These moves are widely regarded as a signal that the UK mobile operators are moving away from subsidies as a means to increase the number of new customers and are instead concentrating on increasing profits from higher users.

49 The long-term trend has been that Vodafone has enjoyed persistently high profits that have not been substantially eroded by competition. In a competitive market, one would expect prices to be competed approximately to the level of an efficient operator's costs, including the cost of capital. In order to determine that level, it is necessary to establish a benchmark of efficiency. Oftel believes that Vodafone is a relatively efficient operator and can serve as such a benchmark. Therefore the test of market power is whether an operator is pricing above the level of Vodafone's costs. The extent of Vodafone's profits is indicative of prices being some way above the competitive level, and hence of market power.

50 Despite BTCellnet's decline in returns over a number of years, until the result for March 2000, BTCellnet still earned profits in excess of its cost of capital. Oftel takes the view that a single year's fall in returns to 12% is not sufficient evidence that BTCellnet no longer possesses market power. Although not conclusive, Oftel has evidence that, until very recently, BTCellnet has set prices at a similar level to Vodafone's. Oftel also has evidence to indicate that BTCellnet may be pricing in excess of the other two operators. In addition, Oftel has considered that BTCellnet may be less efficient than Vodafone (the Competition Commission, for example, concluded that this was the case as part of its investigation into the cost of mobile call termination in 1998). As a result, it is likely that BTCellnet's lower profits reflect higher unit costs that partly reflect lower efficiency and lower volumes. This being the case, BTCellnet's lower rate of return would not then necessarily suggest the absence of market power, rather it would indicate that the rewards of market power were being taken in the form of higher costs than would be sustainable in a fully competitive market.

51 In response to the Notice, Vodafone stated that:
  • Oftel's concentration on just the historic return on capital employed compared to cost of capital as an indicator of MI is a utilitarian approach which is inappropriate to a dynamic and competitive market such as the mobile communications market in the UK;
  • following the 3G auction, Vodafone's return on capital employed is already below its cost of capital and Oftel should forbear; and
  • there are other measures of profit which inform the debate and when taken into account, show that Vodafone is not a business with market power able to isolate itself from the effects of competitive pressure.

52 Vodafone proposes that there is a conflict between comparing the cost of capital, which is a forward-looking measure, and accounting measures of returns, which are historic measures. Although ROCE is an imperfect measure of economic profit, Oftel believes it to be a reasonable approximation for practical purposes, enabling comparison of recorded profitability with a firm's cost of capital. This approach is used by competition authorities, including the Office of Fair Trading and the Competition Commission. In a competitive market, one would expect competitive pressure on prices and profits to reduce returns approximately to the cost of capital, ie the return on capital needed to attract investment to a firm. Whilst actual returns in any year might differ from the cost of capital, for example, if a firm introduced an innovative product, one would not expect to see returns persistently above (or below) the cost of capital in a competitive market.

53 Vodafone proposes that Oftel should consider a measure of return on incremental capital employed which compares the increase in profits to the increase in capital employed. These calculations show substantially lower returns on incremental capital employed than the overall measure for ROCE for the total business. Oftel accepts that persistent low incremental profits could (but do not necessarily) indicate that Vodafone's profits may reduce to normal levels at some point in the future. However, Oftel believes that this measure is not particularly meaningful and is potentially highly volatile, since a small change in the rate of return on the capital base as a whole could appear very large relative to the increase in capital employed in any one year. Thus, it may not approximate very closely to the return on new investment.

54 Vodafone also argues that Oftel should consider ROCE after taking into account 3G spectrum cost incurred in the first half of 2000/01. Vodafone has presented figures showing that, when the 3G licence fee is included, ROCE falls significantly. Oftel believes that it would be erroneous to take a fall in the measure of profitability due to the inclusion of 3G licence costs as an indication of increasing competition. In addition, in generating lower profitability figures by taking into account the 3G licence fee, Vodafone fails to take into account the revenue streams that will be generated by 3G services. Oftel does not believe that lower profitability figures generated by the inclusion of the costs of the 3G licence fee at the present time can be taken as a reflection of a permanent downturn in profits caused by increasing competition.

55 Along with other measures of profit, Vodafone has presented its own calculations of its ROCE, which shows a downward trend. This information is shown in Table 2.

Table 2: ROCE for Vodafone Ltd

Year Ended 3/98 3/99 3/00
ROCE 69.2% 58.6% 49.4%
Source: Vodafone

56 In addition, Vodafone suggests that it is not appropriate to assume that any downturn in figures could be temporary if an operator was pursuing a strategy of boosting customer numbers. Oftel believes that, whilst downward trends in profitability and other margins are encouraging, suggesting that effective competition will be achieved over the longer term, it is not clear that effective competition currently exists. Moreover, Oftel continues to believe that profit measures are subject to fluctuation depending on the commercial activities of operators, and that significant weight must be given to the long term trend, which is one of profits persistently and substantially above the cost of capital.

Other points raised during the consultation

a) Are the determinations necessary?

57 Some respondents to the Notice stated that the proposed MI determinations are unnecessary because Oftel could preserve the existing arrangements for service providers by means of legally binding undertakings.

58 In response to the Draft Decisions, the Independent Mobile Service Providers Group maintained that service providers do need the legal certainty that the MI determinations will provide.

Oftel's response:

59 Oftel believes that MI determinations, rather than reliance on such undertakings gives the industry greater legal certainty.

60 There is some doubt that such undertakings are legally binding in all circumstances. The uncertainty for service providers, who would not know whether they were protected by regulation or not, is undesirable.

61 Assuming an undertaking could be considered legally binding, any breach of that undertaking would have to be pursued through the courts, a process which is time consuming and expensive for either the service provider or Oftel. (There is also an issue as to whether a service provider would have standing to enforce an undertaking entered into between Oftel and a network operator. It would be likely, therefore, to fall to Oftel to enforce the undertaking.) On the other hand, where an MI determination has been made, Oftel can seek to enforce the consequent obligations through the operators' licences by issuing a provisional order or final order - a quicker route than pursuing a breach of an undertaking through the courts.

62 Where undertakings covered only existing arrangements, a potential service provider would not have the certainty that it would be offered service.

b) Will the decision to make MI Determinations influence the mobile review?

63 Some respondents to the Notice argued that the decision to proceed to make MI determinations would be prejudicial to the outcome of the mobile sector review.

Oftel's response:

64. Presently, based on the available evidence, the Director maintains that Vodafone and BTCellnet have MI. Therefore, he seeks to designate these operators as such. However, the decision to make these Determinations will not prejudice the outcome of the mobile review. If the mobile sector review finds that competition is effective, Oftel will remove any MI designations that are in place. In addition, the mobile review takes a 2 year forward look at the prospects for effective competition. If the mobile review finds that there are strong reasons to believe that the mobile sector will be effectively competitive within 2 years, Oftel will consider whether, and if so when, it is appropriate to remove any MI designations that are in place.

c) Are the proposed determinations consistent with Oftel's strategy?

65. Some respondents to the Notice stated that the proposed MI determinations are inconsistent with Oftel's strategy.

Oftel's response:

66. The proposed MI determinations are consistent with Oftel's strategy, which is that Oftel will remove regulation when effective competition exists and regulate appropriately when markets are not effectively competitive. Until such time as the mobile market is considered to be effectively competitive, appropriate regulation will be used to deal effectively with any abuse of market power and to promote competition.

d) Are the proposed determinations consistent with Oftel's MI Guidelines?

67. In response to the Notice, Vodafone maintained that Oftel's Guidelines on Market Influence determinations, March 2000 ("the MI Guidelines") envisage determinations of market power being made only after market reviews have been concluded.

68. Oftel did take this approach to the MI determinations on mobile operators in March 2000, carrying out designations after the 98/99 mobile market review. However, the Director has clearly set out his reasons (ie to preserve the current level of legal certainty until the mobile review concludes) why it is appropriate to designate BTCellnet and Vodafone with MI before the 2000/01 mobile review concludes. Since the Director maintains that Vodafone and BTCellnet currently have MI, the Determinations will provide legal and regulatory certainty both to operators and service providers pending the outcome of the mobile sector review. Oftel intends to make known in July 2001 the final conclusions that are drawn from the sector review. The sector review consultation proposes that if the mobile sector is found to be effectively competitive all triggered mobile sector specific regulation will be removed. This includes any MI designations that are in place.

e) Up to date information

69. In response to the Notice, Vodafone argued that the proposed MI determinations fail to take account of the most up to date information available to Oftel.

Oftel's response

70. Market information and accounting data is always historical data due to the time required to report this data. The Notice used the most up to date information that was:
  • available;
  • had been confirmed as accurate; and
  • could be made public by Oftel when the Notice was published.
71. Oftel has considered carefully the quarterly updates to the market information.

72. Oftel also considered information that had been submitted in confidence, but Oftel cannot publish such data. At the time of the Notice, ROCE figures for Vodafone and BTCellnet were not public. Oftel is now able to include these ROCE figures for March 2000 in its publications. Oftel does have some additional financial information for September 2000 for Vodafone and BTCellnet but cannot publish this information. Vodafone has also submitted data using various measures to illustrate falling profitability and lower future profitability. Oftel cannot publish this data but has considered it and responded to Vodafone's main arguments. Unpublished data used to inform Oftel's view of the relative pricing of the mobile operators consists of the raw market information data that allows Oftel to see revenues and minutes for each operator split down by different call type and the n/e/r/a model results for each individual operator.

f) Falling prices

73. In response to the Notice, Vodafone argued that the clear trend of falling prices is consistent with an effectively competitive market (and therefore inconsistent with the presence of market power) and that Oftel ignored this fact in its consultation.

Oftel's response:

74. Oftel agrees that a clear indication of developing competition is a downward trend in prices. However, falling prices do not necessarily indicate that effective competition has been achieved. In particular, the persistence of high returns appear to be inconsistent with the view that mobile prices are at the competitive level. Consequently, it is Oftel's view that it is not sufficient to accept that decreasing prices alone indicate the presence of effective competition.

g) A forward looking analysis

75. In response to the Notice, Vodafone maintained that a proper assessment of the market when determining whether an operator has market power should include a forward analysis of trends and expected changes in market conditions. Vodafone stated that historic only reviews, which take no account of future trends, run the risk of distorting future competition to the detriment of consumers.

Oftel's response:

76. The Director maintains that Vodafone and BTCellnet currently have MI. It is, therefore, appropriate that designations are made so as to ensure legal and regulatory certainty for market players. In the 00/01 mobile market review, Oftel takes a forward look at the prospects for effective competition. If the mobile review finds that there are strong reasons to believe that the mobile sector will be effectively competitive within 2 years Oftel will consider whether, and if so when, it is appropriate to remove any MI designations that are in place.

h) Countervailing power

77. In response to the Notice, Vodafone suggested that strongly branded competition at the retail level has emerged where the companies concerned are able to exert significant buying power on the network operators.

Oftel's response:

78. Reports that the mobile operators are beginning commercially to negotiate new wholesale deals are encouraging, although there is little evidence that any wholesale deal negotiated by Vodafone and BTCellnet that allows competing retail services to be provided over their networks is, as yet, having a significant impact on competition.

i) Triggered regulation

79. Some respondents to the Notice argued that the current regulation resulting from a MI determination (such as the regulatory rules "requiring the same offering to all service providers", the rules on accounting separation and the requirement for price publication) prevents network operators from negotiating deals with a variety of wholesale channels. In addition, one respondent argued that the current regulations promote static forms of competition that suppress diversity and are not in the best interests of consumers.

Oftel's response:

80. Consideration of the appropriateness of the triggered regulations falls outside the scope of these MI determinations but is included in the current mobile review. In any event, Oftel does not have any evidence to substantiate the claim that the obligations triggered by MI determinations hinder the development of competition to supply wholesale channels. Oftel will, however, consider any evidence produced during the mobile review in relation to this issue.

81. The MI triggered licence condition prohibits the licensee from practising undue preference and undue discrimination in respect of charges, terms and conditions. Therefore, discrimination and preference are not prohibited as a general rule, rather undue discrimination or undue preference is prohibited. Oftel makes no presumption that price discrimination by an operator with MI is 'undue'. Oftel has issued guidance in the MI Guidelines setting out the circumstances in which discrimination or preference when practised by an operator with Market Influence may be considered to be undue.

82. The Director can waive the requirement to publish prices. In the MI Guidelines, Oftel set out the circumstances in which it might agree that prices should be kept confidential including circumstances where:
  • price publication may reinforce an operator's position as price leader in a market;
  • price publication may facilitate or trigger tacit collusion in a market;
  • price publication would be disproportionate because it would inhibit severely the ability of the operator with MI to compete by putting competitors in an advantageous position with respect to undercutting and winning contracts; and
  • where price publication may delay reductions in prices and the introduction of new services.

83. Oftel has never been asked by a mobile operator to waive the requirement to publish prices.

84. Oftel does not believe that the obligation to keep separate accounts hinders competition. On the contrary, it helps competition by preventing margin squeeze.

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Conclusion

85. In making these MI Determinations, Oftel has considered a range of factors, as set out in the MI Guidelines and in the mobile PTO licences.

86. Vodafone and BTCellnet are operating in a market with a limited number of operators and high barriers to entry. Although high barriers to entry do not necessarily indicate ineffective competition, if entry barriers are low a firm is unlikely to have market power.

87. The most recent market share data has been considered and it remains Oftel's view that the market shares of Vodafone and BTCellnet are consistent with the finding that Vodafone and BTCellnet have MI.

88. There is evidence to suggest that historically BTCellnet and Vodafone have been able to maintain a price premium over One2One and Orange and, although this premium has reduced over time, there is some evidence that presently both BTCellnet and Vodafone still maintain this premium.

89. There is a long-term trend of persistently high profits that have not been substantially eroded by competition. Despite BTCellnet's declining returns, until recently BTCellnet still earned profits in excess of its cost of capital. Oftel takes the view that the recent fall in BTCellnet's returns to 12% is not sufficient evidence that BTCellnet no longer possesses market power.

90. These indicators point to the possession of MI by Vodafone and BTCellnet. Therefore, in the interests of legal and regulatory certainty, the Director has decided to issue determinations that Vodafone and BTCellnet possess MI in the UK market for mobile telephony.

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Annex A

Respondents to the consultation

1st stage of consultation on the Notice – ending 5 February 2001

One2One
Orange
Vodafone
3 confidential submissions

2nd stage of consultation on comments received – ending 6 March 2001

No submissions

3rd stage of consultation on the Draft Decisions – ending 3 April 2001

Independent Mobile Service Providers Group
2 confidential submissions

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Annex B

Glossary

Cost of capital – a firm's cost of capital can be defined as the rate of return that could be earned in the capital market on securities of equivalent risk. In general, the higher the riskiness of the firm's activities, the higher its cost of capital, since investors typically require compensation for greater risk. For a firm financed by debt and equity, the cost of capital will be a weighted average of its cost of capital from both sources.

Independent Service Provider (ISP) – entity which provides telecommunications services over fixed or mobile networks, or services with a telecommunication service component, to the public at large but does not own or operate telecommunications networks. Some independent service providers may not use telecommunication networks, for example they may be publishers of printed directories.

Market Influence (MI) – the ability to raise prices above the competitive level for a non-transitory period without losing sales to such a degree as to make this unprofitable.

MMC – Monopolies and Mergers Commission, now the Competition Commission.

Network operator – the operator of a telecommunication network with a Public Telecommunication (PTO) licence which provides, amongst other things, network services.

OFT – Office of Fair Trading.

PTO – Public Telecommunications Operator – network operators providing services to the public with powers granted by the Secretary of State for Trade and Industry, under the Telecommunications Act 1984, to enable them to install their systems on public and private land, property etc.

Return on Capital Employed (ROCE) – the ratio of accounting profit to capital employed.

Service provider – provider of telecommunication services, or services with a telecommunication service component, to third parties whether over its own network or otherwise.

Third generation (3G) mobile systems – the next generation of mobile communications system which will provide an enhanced range of multimedia services (such as high speed Internet access). 3G networks are expected to enter service in 2002/3 using radio spectrum in the 2GHz bands.

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Annex C

Revised market information

Retail Revenue (£m) 98/99 99/00 Q1 00/01 Q2 00/01 Q3 00/01
Vodafone 1629 2030 562 612 623
BTCellnet 1399 1389 357 395 367
One2One 494 740 240 265 273
Orange 560 913 306 345 388
  4082 5072 1466 1617 1650
           
Minutes (m) 98/99 99/00 Q1 00/01 Q2 00/01 Q3 00/01
Vodafone 4921 8283 2560 2663 3052
BTCellnet 3190 5840 1791 2234 2544
One2One 4356 6346 2000 2023 2112
Orange 2119 5322 2037 2420 2807
  14586 25791 8388 9341 10515
           
Subscribers (000s) 98/99 99/00 Q1 00/01 Q2 00/01 Q3 00/01
Vodafone 5575 8791 9364 10242 11647
BTCellnet 4522 7404 8066 8742 10243
One2One 2249 5018 6096 7124 8324
Orange 2532 5972 7168 8275 9834
  14878 27185 30694 34383 40049

Retail revenue shown in this table consists of that from outgoing voice calls and rentals and is the estimated retail revenue shares by network operator. That is, the retail revenue from outgoing voice calls and rentals attributed by the network to which the retail consumer subscribes, either via the operator's own retail operation or an ISP.

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