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Oftel's consumer
and business research has recently contributed to a number of major
projects. Oftel's 2000/01 effective competition review of dial-up Internet
access drew on findings from quarterly surveys on Internet use among
both residential consumers and small businesses, while the forthcoming
Effective Competition Review: mobile statement uses findings
on use of mobile phones.
Oftel's latest consumer
and business research reports were published in July and can be found
here.
The reports include
Oftel's findings on the following:
Residential research
Fixed
telephony
- UK penetration of fixed home phones
- demographics of homes without a fixed line phone
- main method of making and receiving calls, and satisfaction with this
method
- awareness and use of fixed suppliers, reasons for not using indirect
suppliers
- consumer spend on fixed line telecoms
- telephone equipment rental
- awareness and use of personal numbering services
Internet
- how many, and which consumers have Internet access at home
- method of accessing the Internet, type of package, and ISPs used
- average time spent on-line each week
- satisfaction with Internet service
Mobile telephony
- UK penetration of mobile phones, networks, packages and services used
- which consumers are using mobiles
- satisfaction with mobile service
- switching behaviour
- use of mobiles abroad
Business research
Mobile
telephony
- Number of mobiles used, and mobile telecoms spend
- Service providers and packages used
- Use of / interest in WAP phones
- Use of text messaging
- Satisfaction with mobile service
- Use of mobiles abroad and satisfaction with information on charges
Fixed telephony
- Number of fixed lines and telecoms spend
- Awareness and use of suppliers, reasons for not using indirect access
operators
- Satisfaction with fixed telecoms service
- Use of special rate numbers
- Use of personal numbering services
Internet
- Internet penetration
- Type of package, ISPs used
- Internet connection methods used including DSL (digital subscriber
line) services and other non-PSTN/dial-up connection methods
- Satisfaction with Internet services
As reported in issue
52, Oftel recently published four consumer
guides: What is Oftel?, Your rights as a telephone user,
Choosing a telephone company and How to complain about your
telephone service. Each of these publications is available both
as a leaflet and on Oftel's website.
We are interested in what you think of these. To take part in our research
and have your say please complete our short questionnaire.
Forthcoming research
projects, due for publication later in the autumn include
- Consumers' use of digital TV - what interactive services they're
using, how do they compare to Internet services (online shopping/banking/gambling
etc), likes / dislikes about the services, perceived differences between
suppliers, EPG usage.
- Importance of branding in the telecoms market - is using a
familiar and trustworthy brand more important than price and quality
considerations? What will this mean for potential new-entrants into
the fixed line market?
- International calling - do customers choose their supplier
on a route-by-route basis, do they use their domestic supplier for international
calls, do they know about the choice of calling methods / suppliers
available, and are they aware of the cost of international calls?
For further details
on Oftel's consumer research programme, contact Karen Metcalfe (tel:
020 7634 8918/e-mail: karen.metcalfe@oftel.gov.uk).

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