|
Mobile
Residential
consumers
- 75% of UK adults
have a mobile (approximately 21 million homes have at least one mobile)
and the growth rate is now beginning to slow;
- overall, 93%
are satisfied with their mobile service - a figure which has changed
little in recent months;
- 72% of mobile
owners use 'pay as you go' phones compared to 23% using monthly contract
and 5% using all-in-one; and
- 63% of mobile
customers are aware that they can change SIM cards to use additional
or alternative networks, and 4% of customers currently use more than
one SIM card.
Businesses
- 63% of small
businesses and 83% of medium businesses have at least one mobile phone
- little change since August;
- 71% of SMEs with
mobiles use post-pay contract packages;
- business consumers'
monthly spend on mobiles continues to fall: currently on average £40
per month, per phone;
- 88% of business
customers are satisfied with their mobile service overall; and
- 66% of businesses
with mobiles are aware of the possibility of using additional or alternative
SIMs, but comparatively few (4%) currently use more than one SIM card
with their mobile phones.
Internet
Residential
consumers
- 49% of consumers
use the Internet and 45% of UK homes have Internet access - penetration
continues to rise following a brief stabilisation in August;
- two in 5 of those
online use unmetered packages - around four million homes;
- Internet users
spend on average eight hours per week online;
- 2% of Internet
homes use broadband access;
- 96% of those
who make decisions on Internet access are satisfied with overall service;
- 55% of narrowband
users expressed an interest in upgrading to broadband, mainly longer
established and heavier users, those using unmetered and ISDN and
those dissatisfied with current speeds; and
- however, many
feel that they do not use the Internet enough for broadband to be
worth the extra cost.
Businesses
- 63% of SMEs are
currently connected to the Internet (92% of medium-sized businesses
and 62% of small businesses);
- four out of five
small businesses use ordinary dial-up access, while medium-sized businesses
are still more likely to use ISDN or leased lines;
- 36% of businesses
with Internet use unmetered packages - no change since August;
- 89% are satisfied
with quality of service provided by their ISP; and
- businesses are
least satisfied with Internet access speeds: currently 73% satisfied
compared to 78% in August.
Fixed
Residential
consumers
- 93% of UK homes
have a fixed line phone, 6% use mobile only and 1% have neither fixed
nor mobile;
- awareness of
indirect access has increased, but two in five customers are still
unaware;
- there has been
significant improvement in number portability, but two in five recent
switchers still changed their number; and
- consumers are
becoming more aware of independent sources of information to assist
with choices in fixed telecoms: 11% are aware of www.cpi.org.uk
and 11% of www.phonebills.org.uk.
Businesses
- small businesses
have more fixed lines per employee than medium-sized businesses, but
spend less per line as they tend to use more basic services;
- 36% of businesses
currently use more than one supplier - a rise from 31% in August;
- 46% of medium
businesses have switched fixed line supplier at some time, compared
to 25% of small businesses;
- 46% of businesses
rent at least some of their telephone equipment, and 13% of all SMEs
felt it was important to be able to rent from their telephone supplier
in the future; and
- overall satisfaction
has fallen to 88% (from 94% in August), possibly a delayed reaction
to the drop in satisfaction with value for money reported in August,
or caused by one of the many other aspects of service which comprise
overall satisfaction such as customer service or fault repairs.
Recent ad-hoc
projects
Consumers'
views of broadband Internet services
Awareness of broadband
was highest among narrowband unmetered Internet access users. The most
attractive features mentioned were increased speed and the ability to
make voice calls whilst connected.
Unmetered access
and the always-on nature of broadband were valued less, not surprisingly,
given the wide availability and use of narrowband unmetered packages.
Existing broadband
users thought it unlikely they would revert to narrowband services.
These consumers claimed the faster speeds and always-on access increased
usage and enhanced enjoyment.
While narrowband
users who tested broadband access during these groups believed it made
surfing more enjoyable, many could not justify the expense with their
current usage patterns.
Oftel's consumer
guides - what did consumers think?
Consumers were asked
to discuss various details of the four leaflets produced by Oftel (What
is Oftel?, How to complain about your telephone service, Your rights
as a telephone user, and Choosing a telephone company). Oftel has used
the results to produce one leaflet combining the relevant information
from each leaflet. The results also allowed Oftel to identify the need
for a separate guide on mobile phones.
Forthcoming research
projects
International
comparisons of Internet use
This joint project
with the DTI and Office of the e-envoy will compare UK business and
residential consumers' behaviour in the Internet and broadband markets
with consumers in France, Germany, Italy, Sweden, Canada, Japan and
the American states of California and Ohio. Why, and in what ways, does
use of Internet and broadband differ across these countries?
Consumers use and
choice of mobiles
Are consumers getting the cheapest/best deal from their mobile service?
This project will investigate usage patterns, switching behaviour, awareness
of alternatives, and reasons for their choice of package/network
International
Roaming
With the Irish regulator,
ODTR, Oftel will look at UK and Irish consumers' use of mobiles abroad,
asking whether consumers are aware of, and using, the alternatives available
to lower roaming costs.
Contact Lisa Etwell
(tel: 020 7634 8741 / e-mail: lisa.etwell@oftel.gov.uk)
for more details on Oftel's consumer research programme. All of Oftel's
research, including the latest figures shown above, is published here.

|
 |