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The importance of brands in the telecoms market: qualitative report Layout image
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26 November 2001

This research was conducted for Oftel by Conway Smith Rose. The results of the research and conclusions presented in this report have been written by Conway Rose Smith. While Oftel has edited this report to remove certain brand names because of commercial sensitivities, none of the conclusions or findings reached by Conway Smith Rose have been edited in any way.

This report must be read in light of the parameters as set out in section 1 of the report.

The report must not be seen as providing definitive conclusions on how consumers perceive various companies nor should it be seen in any way as a buyer's guide to any of the relevant services or companies named in the report. The quotes shown in the report should be regarded as opinions and not statements of fact. While Oftel has checked this report for accuracy, in so far as this is possible for this type of report, as it was not prepared by Oftel, no liability will be accepted for any of the information or statements contained therein. Publication should not be seen as an endorsement by Oftel of any of the information or statements therein.


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