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International benchmarking study of fixed line services Layout image
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link to pdf of document

12 June 2002

Contents

Summary

Chapter 1 Introduction

Chapter 2 Fixed line (PSTN and ISDN) services

Annex A Exchange rates and VAT rates

Annex B Detailed results for PSTN baskets


Summary

Scope

S.1 This report is an international benchmarking study of fixed line services (both PSTN and ISDN), in France, Germany, Italy, Sweden, the United Kingdom and the US states of Ohio and California.

S.2 This study is a follow up to the study published by Oftel in June 2001 (which was based on February 2001 prices), for fixed line services. The analysis and drafting of this report has been carried out by Oftel. The models developed by Oftel used to generate the results contained in this report have been audited by an independent consultant, Analysys Ltd. The tariff data used in this report has been collected by consultants Tarifica (PBI Media Ltd).

S.3 Points that should be borne in mind in interpreting the results are detailed in paragraphs 1.8 – 1.11 of this report. This report is not intended in any way to be a buyer's guide to services in the UK.

S.4 The results presented are based on a snapshot of prices as at 1 February 2002.

Results for PSTN and ISDN services

PSTN

S.5 Tables 1 and 2 show the results for the PSTN price index (expressed relative to the UK price index) for residential and business consumers respectively.

S.6 These results show that, based on the sample of service providers/operators selected:

  • UK prices for residential PSTN services generally compare favourably with prices elsewhere. Only Sweden and California have lower prices;
  • UK residential prices are cheaper than in France and Germany for all baskets, while for the US the results vary by basket; and
  • overall, UK prices for business PSTN services are slightly above average: UK prices are 5-8% higher than in France, California and Germany, significantly more expensive than in Sweden but 10% cheaper than those in Ohio.

Table 1 Price index for residential PSTN services

Basket

Basket 1

Basket 2

Basket 3A

Basket 3B

Basket 4A

Basket 4B

Basket 5A

Basket 5B

Basket5 C

Average

France

106

116

124

120

131

122

127

123

127

122

Germany

105

113

109

107

108

102

109

103

103

107

Sweden

98

101

95

94

93

89

96

93

90

94

UK

100

100

100

100

100

100

100

100

100

100

USA – CA

118

113

90

90

90

85

95

90

113

98

USA – OH

129

128

112

112

101

97

103

99

120

111

Note: the average is a simple unweighted average across all baskets in the table.

Table 2 Price index for business PSTN services

Basket

Basket S1

Basket S2

Basket S3

Basket M1

Basket M2

Basket M3

Average

France

91

95

86

104

103

92

95

Germany

100

99

87

95

92

82

92

Sweden

78

73

71

82

76

75

76

UK

100

100

100

100

100

100

100

USA – CA

78

91

93

89

103

112

94

USA – OH

98

109

107

105

122

121

110

Note: the average is a simple unweighted average across all baskets in the table.

S.7 Analysis of the price trend shows that between February 2001 and February 2002:

  • prices for residential consumers in the UK have fallen by around 4%. This is similar to price falls seen in most other countries (prices in Sweden have remained flat); and
  • prices for business consumers in the UK have fallen by about 5%. This is similar to the price falls seen in Germany and Sweden while larger price falls have been seen in France and the US.

ISDN

S.8 Comparisons have also been made of prices for ISDN services offered by the incumbent operators.

S.9 The results show that for residential use, UK ISDN prices are on average high relative to Germany, Sweden and California (which are around 10-16% cheaper) and lower than prices in France and Ohio (which are around 7-9% higher). For business consumers, UK ISDN prices are higher than the other countries considered, with Sweden over 40% cheaper.back to contents


Chapter 1

Introduction

1.1 Oftel’s aim is to provide the best possible deal for telecommunications customers in terms of quality, choice and value for money through effective competition. International comparisons of telecoms services are one way of assessing the achievement of this aim.

1.2 Oftel carries out regular reviews of the major telecoms markets to determine the appropriate level of regulation for the future. Regular benchmarking exercises allow a time trend to be developed, which provides greater information than a single snapshot. The results in this report will form part of the data input for future reviews.

1.3 This study focuses on comparing the cost for representative users for fixed line services in each country using a ‘basket’ methodology. Oftel has carried out its own benchmarking work (as opposed to using alternative published sources) to ensure that the methodology is rigorous and robust and that it addresses the following issues:

  • usage baskets need to reflect a range of patterns of use representative of different groups of consumers; and
  • consumers have a potentially wide range of choices for their telecoms services:
  • consumers have a choice of competing operators all of whom will offer different packages; and
  • each operator may offer a variety of different packages and discount schemes targeted at different segments of the market.
Price comparisons need to take into account the range of products available to the consumer.

1.4 The following countries are included in the analysis:

  • France;
  • Germany;
  • Sweden;
  • UK; and
  • the US states of Ohio and California.

1.5 This study is a follow up to the study published by Oftel in June 2001 (the ‘June 2001 study’), which was based on tariff data valid as at February 2001. This study is the third in a series that started with a study carried out by Teligen for Oftel and published in May 2000. A list of the ‘tariffs valid at’ date and date of publication of previous studies is given in table 1.1.

Table 1.1: List of previous studies

No.

Tariffs valid at date

Date published

Fixed line services covered

Report prepared by

1.

February 00

May 2000

PSTN and ISDN

Teligen

2.

February 01

June 2001

PSTN and ISDN

Oftel

3.

February 02

June 2002 (current study)

PSTN and ISDN

Oftel

1.6 The analysis and drafting of this report have been carried out by Oftel. The models developed by Oftel used to generate the results contained in the report have been audited by an independent consultant, Analysys Ltd, who confirm the following:

  • the models are logically sound (ie they correctly implement the methodology described in this report); and
  • the tariff data has been checked and has been correctly entered and interpreted.

1.7 Data has been collected from the vast range of tariff packages available to residential and small/medium sized businesses for major operators and service providers in each country as at February 2002. Data collection has been carried out for Oftel by consultants Tarifica.

Points to bear in mind

1.8 There are a huge range of operators and service providers offering services to consumers and it is not possible to cover all packages on offer. In addition, it is not possible to fully capture all aspects of innovative tariff products. While it is believed that the sample chosen is fully representative and covers the range of offers available by country, the possibility that consumers have access to additional offers outside the range calculated for the sample used in this report cannot be excluded.

1.9 The objective of this report is to provide a comparison between countries for a range of consumer usage profiles. A range of profiles is chosen to be illustrative of the most frequent types of customer calling patterns, but is not comprehensive. Prices are based on a snapshot as at 1 February 2002. Although providing a sound overall picture, the comparison of companies within a country should not be taken as necessarily being representative for an individual consumer.

1.10 The analysis is based on a basket methodology, which allows prices to be compared across different operators in different countries. It is not, however, intended to be a buyer’s guide to services as:

  • it provides only a snapshot of the price levels for a continually changing set of price packages; and
  • the residential or business consumer will have to use more specific usage information in order to determine the best option for that person or business.

The objective is to illustrate the scale and level of prices available to consumers in different countries.

1.11 There are separate industry funded initiatives and reports which seek to help UK consumers be better informed purchasers of telecommunications services (examples are: individual enquiry based price comparisons – www.phonebills.org.uk; fixed and mobile quality of service indicators – www.cpi.org.uk and www.oftel.gov.uk; and information for small businesses about using telecoms and the Internet – www.telecomsadvice.org.uk). Oftel is also planning to launch an accreditation scheme for price comparison services later in 2002. This scheme will raise consumer awareness of and confidence in such services. This report is not part of that body of work as it seeks to compare positions between, not within, countries and it is not, therefore, intended in any way to be a buyer's guide to services in the UK.

Outline of the report

1.12 The following chapter presents the results for both PSTN and ISDN services. Further details of the results are given in the Annexes.

back to contents

Chapter 2

Fixed line (PSTN and ISDN) services

General introduction

2.1 This chapter covers basic fixed line telephony (PSTN) services, which continue to provide the main source of telephony for the majority of consumers. ISDN services are also considered.

2.2 Oftel is currently carrying out a review of competition in PSTN services (as part of the retail price control review) and the output of this study forms one of the inputs to the forthcoming statement. This study also forms part of the ongoing monitoring of the market for fixed line services, and the resulting time series will be used in subsequent reviews.

2.3 A comparison of PSTN and ISDN prices formed part of the international benchmarking study carried out by Oftel and published in June 2001, based on February 2001 tariffs (‘the June 2001 study’). The results in this chapter provide an update of the results in the June 2001 study and enable the price trend from February 2001 to February 2002 to be analysed.

2.4 This chapter contains:

  • a brief overview of the methodology used;
  • for residential and business consumers separately:
  • the main results comprising a price index of the cost of PSTN services for a range of customer profiles;
  • price trends;
  • charts which show the price spread of offers for each benchmarked country;
  • the results for a number of sensitivities which test the robustness of the results;
  • detailed results by operator;
  • results for ISDN services; and
  • conclusions.

Methodology for PSTN benchmarking

PSTN usage baskets

2.5 The analysis contained in this chapter is based on a basket methodology. The details of the usage baskets used are given in the June 2001 report and are not repeated here.

2.6 A total of nine baskets are used for residential consumers. These cover a range of usage levels and calling patterns.

2.7 A total of six baskets are used for business consumers, covering two different levels of usage (for ‘small’ and ‘medium’ businesses) and three different calling patterns.

2.8 A number of the baskets include an element of Internet usage and hence there is a degree of overlap between the services benchmarked in this chapter and the analysis reported in an accompanying report on Internet access. In this chapter it is assumed that consumers access the Internet using a ‘subscription free’ ISP service and pay standard local call charges. This may not always be the cheapest option. However, given that Internet usage is only one component of the overall basket, it is not expected that this simplification has a big impact on the results.

Methodology for PSTN price analysis

2.9 The basket methodology involves combining the usage baskets with tariff data to provide a set of prices. The approach used is the same as that described in the June 2001 report.

Choice of packages and discounts included

2.10 The analysis takes into account tariff schemes and discount options for a range of operators per country. Some operators offer a wide range of different tariff schemes which can be combined with a number of discount options. Incumbent operators in particular appear to offer a large number of tariff schemes and/or discount options. Taking all possible combinations of tariffs plus discount options into account is not feasible and is unlikely to be a productive use of available resources. The focus is on including the main tariff packages plus a selection of discounts which are expected to have the greatest impact on the usage profiles used.

2.11 In the US, consumers purchase different elements of their overall service from different providers. For example, the line itself and local calls will typically be provided by the local incumbent operator, while long distance and international calls are provided by one of a number of long distance operators. Overall ‘packages’ have been constructed by combining the individual elements. Taking all possible combinations of the different elements is not feasible. The focus is on modelling those combinations which are expected to be most cost effective for the profiles modelled.

Treatment of discounts

2.12 The following types of discount schemes have been included:

  • inclusive call allowances and call value;
  • volume discounts where the level of discount depends on the volume of calls or the level of spend for particular call types; and
  • discounts on calls to a specified number of telephone numbers.

2.13 More complicated types of discount scheme (eg discounts which depend on the duration of the call) have not been modelled.

Results for residential baskets

Price index

2.14 The price index for residential PSTN services is presented in Table 2.1. As in the June 2001 study, this has been constructed by taking the average of the cheapest package offered by the incumbent (for the US, AT&T is treated as the incumbent for long distance calls) and the cheapest of the packages offered by other operators (this reflects the fact that the incumbent generally continues to have a large market share). Detailed results showing the cost of each basket for each tariff package modelled are shown in Annex B.

Table 2.1 Price index for residential PSTN services

Basket

Basket 1

Basket 2

Basket 3A

Basket 3B

Basket 4A

Basket 4B

Basket 5A

Basket 5B

Basket5 C

Average

France

106

116

124

120

131

122

127

123

127

122

Germany

105

113

109

107

108

102

109

103

103

107

Sweden

98

101

95

94

93

89

96

93

90

94

UK

100

100

100

100

100

100

100

100

100

100

USA – CA

118

113

90

90

90

85

95

90

113

98

USA – OH

129

128

112

112

101

97

103

99

120

111

Note: the average is a simple unweighted average across all baskets in the table.

2.15 From table 2.1 it is seen that:

  • UK prices for residential PSTN services generally compare favourably with prices elsewhere. Only Sweden and California have lower prices; and
  • UK residential prices are cheaper than in France and Germany for all baskets, while for the US the results vary by basket.

Price trend

2.16 The results in table 2.1 indicate that the UK’s relative position has remained similar to that reported in the June 2001 study, based on February 2001 prices. The percentage changes in price between February 2001 and February 2002 are shown in table 2.2.

Table 2.2 Percentage change in price levels for residential consumers between February 01 and February 02.

Basket

Basket 1

Basket 2

Basket 3A

Basket 3B

Basket 4A

Basket 4B

Basket 5A

Basket 5B

Basket5 C

Average

France

-6%

-6%

-6%

-7%

-7%

-8%

-6%

-6%

-6%

-6%

Germany

-5%

-5%

-3%

-3%

-4%

-4%

-6%

-6%

-6%

-5%

Sweden

6%

5%

1%

1%

-1%

-2%

-2%

-3%

-3%

0%

UK

-5%

-8%

-5%

-5%

-4%

-5%

-1%

-1%

-4%

-4%

USA – CA

-4%

-6%

-10%

-10%

-5%

-5%

-5%

-6%

-10%

-7%

USA – OH

-1%

0%

0%

0%

-3%

-3%

-3%

-3%

-12%

-3%

Note: the average is a simple unweighted average across all baskets in the table.

2.17 From table 2.2 it is seen that:

  • prices in the UK have fallen on average by around 4%;
  • the fall in prices seen in the UK is similar to price falls seen in most other countries; and
  • prices in Sweden have, on average, remained flat.

2.18 However, price trends need to be considered in the context of price levels. Figure 2.1 shows the price changes for residential PSTN services relative to UK prices as at February 2000. This illustrates a declining trend for most countries, with little change in relative country positions over the period studied.

Figure 2.1: Price trends by country from February 2000 to February 2002

Price spread

2.19 ‘Price spread’ charts are shown in figure 2.2. The charts show the price for the cheapest package offered by each operator as a percentage above the cheapest price across all operators in all countries, for each basket. These charts illustrate the relative spread of prices by country, as well as allowing relative price levels to be compared.

2.20 The price spread seen varies by basket and by country. In general, the price spread in Sweden and the US is less than the spread seen in other countries, though this may reflect the smaller number of companies whose tariffs have been included in this study for these countries.

Figure 2.2: Price spread charts

Results for business baskets

Price index

2.21 The price index for business PSTN services is presented in Table 2.3. As in the June 2001 study this has been constructed by taking the average of the cheapest package offered by the incumbent (for the US, AT&T is treated as the incumbent for long distance calls) and the cheapest of the packages offered by other operators (this reflects the fact that the incumbent generally continues to have a large market share). Detailed results showing the cost of each basket for each tariff package modelled are shown in Annex B.

Table 2.3 Price index for business PSTN services

Basket

Basket S1

Basket S2

Basket S3

Basket M1

Basket M2

Basket M3

Average

France

91

95

86

104

103

92

95

Germany

100

99

87

95

92

82

92

Sweden

78

73

71

82

76

75

76

UK

100

100

100

100

100

100

100

USA – CA

78

91

93

89

103

112

94

USA – OH

98

109

107

105

122

121

110

Note: the average is a simple unweighted average across all baskets in the table.

2.22 From table 2.3 it is seen that:

  • overall, UK prices are slightly above average;
  • prices in Sweden and Germany are lower than the UK for all baskets;
  • prices in France and California are on average just below those in the UK – however, the comparison varies by basket, with the UK position improved for the medium business profiles, compared to small business profiles; and
  • prices in Ohio are generally higher than elsewhere.

2.23 Prices in the US are higher than might be expected. As was noted in the June 2001 study, ‘case by case’ discounts are often available in the US. It is not feasible to take these into account in the price comparisons, and hence the US prices may be overstated.

Price trend

2.24 The results in table 2.3 indicate that the UK’s relative position has remained similar to that reported in the June 2001 study, based on February 2001 prices. The US and French positions have improved somewhat. The percentage changes in price between February 2001 and February 2002 are shown in table 2.4.

Table 2.4 Percentage change in price levels for business consumers between February 01 and February 02.

Basket

Basket S1

Basket S2

Basket S3

Basket M1

Basket M2

Basket M3

Average

France

-14%

-8%

-10%

-7%

-5%

-7%

-9%

Germany

-3%

-3%

-8%

-5%

-7%

-13%

-6%

Sweden

-4%

-4%

-3%

-5%

-4%

-2%

-4%

UK

-7%

-6%

-4%

-4%

-4%

-4%

-5%

USA – CA

-5%

-13%

-16%

-7%

-17%

-12%

-12%

USA – OH

-3%

-9%

-14%

-6%

-12%

-12%

-9%

Note: the average is a simple unweighted average across all baskets in the table.

2.25 From table 2.4 it is seen that:

  • prices in the UK have fallen on average by around 5%;
  • the fall in prices seen in the UK is similar to the falls seen in Germany and Sweden; and
  • the fastest price declines have been seen in France and the US.

2.26 However, price trends need to be considered in the context of price levels. Figure 2.3 shows the price changes for business PSTN services relative to UK prices as at February 2000. This illustrates a general declining trend for all countries, with little change in relative country positions over the period studied.

Figure 2.3: Price trends by country from February 2000 to February 2002

Price spread

2.27 ‘Price spread’ charts are shown in figure 2.4. The charts show the price for the cheapest package offered by each operator as a percentage above the cheapest price across all operators, for each basket. These charts illustrate the relative spread of prices by country, as well as allowing relative price levels to be compared.

2.28 The price spread seen varies by basket and country. In general it is seen that:

  • the price spread in the UK is somewhat greater than that seen elsewhere; and
  • the price spread in Sweden and the US is generally smaller than in the other countries, though this may reflect the smaller number of companies whose tariffs have been included in this study for these countries.

Figure 2.4: Price spread charts

Sensitivity analysis

2.29 In order to ensure that the results are robust, a number of sensitivities have been considered:

  • in the main analysis, prices are modelled assuming an average call duration. A sensitivity has been run in which a distribution of call lengths around the average has been considered (this allows more detailed modelling of factors such as differences in the time step for billing, minimum call charges etc);
  • the mapping of tariffs onto the distance bands used in the baskets requires assumptions to be made. This is particularly true for the US. An alternative set of assumptions (in which a greater proportion of calls are assumed to be long distance) has been tested to see the impact on the results; and
  • a difficulty arises in modelling the cost of calls made to mobile numbers in the US. In the US the calling party pays only a local call charge, while the called party also pays a charge to receive the call. As in the June 2001 study, an amount (20c per min) has been added to the