![]() |
Radiocommunications
Agency
|
![]()
The publication of our annual report is an appropriate point at which to step back and to
assess how effectively our organisational performance is measured. Are the measures
relevant to the needs of our customers? Do they reflect all the areas of our business, or
do they focus only on a select few? Are we improving performance across the board or
sub-optimising to meet specific targets? These questions are no less relevant to a public
sector Executive Agency then to a private sector company. Indeed, the monopoly nature of
our core role provides added impetus.
Balanced Scorecard
The so called 'Balanced Scorecard' is a technique being used with increasing success in
the private sector to ensure a holistic approach to both performance measurement and to
the incentives for performance improvement. The scorecard examines performance from four
perspectives:
i) Financial:
are we making appropriate and efficient use of our financial resources?
ii) Customers:
are we meeting customers' expectations and needs?
iii) Internal process improvement:
are we seeking to simplify, to deregulate where appropriate, to focus our resources for
greatest value?
iv) Innovation and learning:
are we investing in the development of our staff and our systems, in understanding the
dynamics of spectrum demand, in facilitating new services?
I will use this template to provide an overview of our performance in the 1995/96
Financial Year.
Financial Perspective
Our challenging target of improving financial efficiency by 5% was achieved. We generated
a cash surplus of £4,751,000, £1,473,000 in excess of our public expenditure survey
(PES) target of £3,278,000. Our aim is to hit the PES target precisely, neither exceeding
nor falling short of it. We came much closer to doing this in 1995/96 than in 1994/95.
We also aim for accruals (commercial) accounts break-even, so that our charges equal our
costs rather than generating a surplus. The accruals result for 1995/96 was a surplus of
£2,981,000 down from £3,390,000 in 1994/95. This surplus was a consequence of investment
- well above the annual depreciation charge - in business process re-engineering and in
information systems, computer equipment and networks and new offices - all vital to secure
future efficiency improvements .
In considering the accruals result, it should also be noted that the accounts of the last
two years have been significantly affected by exceptional items. Before exceptionals, the
accruals surplus of £5,378,000 is down on the comparable results of the past three years.
This trend is expected to continue.
Customer Perspective
Our MORI annual customer surveys continue to show an improvement in customer perceptions
of our service. However it is clear that there is a difference between the response times
customers perceive for many of our licensing activities and those we measure ourselves. We
will continue to work with our customers to ensure that our response times are consistent
with their business needs. Similarly we will work to keep customers fully informed where
difficulties in site clearance or international co-ordination introduce delays. We will
also continue with our programme of devolving certain types of licensing to our regional
offices where local knowledge adds value.
Our customers have clearly indicated that they appreciate the annual programme of regional
customer seminars throughout the UK which both communicate our plans on key issues and
provide direct access to the Agency's Management Board. These will continue with twelve
meetings being held each year.
Our major role in international negotiations on access to radio spectrum continues to
bring major benefits to the UK. I would highlight in particular the agreement achieved to
make new spectrum (in the band 380-400 Mhz) available for a new integrated network for the
emergency services both in the UK and throughout Europe.
Internal Process Improvement Perspective
The particular pleasure - and challenge - of the radio sector is the continuous growth in
demand for new services. From cellular phones to radio fixed access, from fixed links to
digital broadcasting, exceptional growth rates are the norm. In responding to this demand
it is vital that we focus our Agency's resources to the maximum effect. We are working to:
i) simplify our processes and procedures in spectrum management and licensing;
ii) deregulate, through licence exemption of approved equipment, wherever prudent;
iii) hasten the shutdown of obsolescent products or services and the refarming of associated spectrum.
Much of this work is focused in our RA Unified
Licensing Executive Systems (RULES) business process and information systems projects. We
are also implementing a new accounting and resource management system (ALPACA). This both
complements RULES in providing timely access to the detailed financial information on
business performance and provides a full accruals basis for our accounting. These projects
represent an exceptional investment, in both human resource and financial terms, in the
future of our Agency.
We have also implemented a major re-structuring of our Local Customer Services operations
throughout the UK. Whilst preserving the number of technical staff delivering service on
the ground, we have consolidated the regional structure to give a smaller number of better
resourced regional centres.
![]()
Innovation and Learning Perspective
We have identified four key areas of priority in enhancing the capabilities of our Agency.
Economic and Market Analysis
It is not widely appreciated just how much radio contributes to the UK economy. In October
1995, we published a study by NERA and Smith System Engineering Ltd that, for the first
time, evaluated the economic benefits derived from radio. These were estimated at more
than £10bn a year (1% of UK GDP). Consumer economic surplus and efficiency gains were
assessed to be in the region of £7-£11bn per year. When linked to the exceptional growth
and dynamism of this sector, its importance to the economy is clear. We plan a continuing
programme both of economic analysis, to assist in key spectrum allocation decisions and
more detailed service by service demand analysis to underpin spectrum planning.
Published Annual Spectrum Strategy
The second edition of our 'Strategy for the Future use of the Radio Spectrum in the UK'
was published in May. We will continue to publish this each year. We aim to build a
seamless document starting from predictions of market demand and development, through the
assessment by our business units of the implications for spectrum requirements in each
class of service, into our plans to meet this demand in a timely manner.
New Legislation
It is clear that in responding to the demand for spectrum we face significant congestion
in certain frequency bands and geographical areas, notably the major cities and the
corridors between them. So far the Agency has managed within a statutory framework that
has survived relatively unchanged since 1904. This has served remarkably well but we are
rapidly approaching the limits of its potential. Under present legislation, we have to
rely exclusively on regulation. Licence fees are pegged to our costs and there is little
scope to give spectrum users economic incentives to improve spectrum efficiency. Reform is
now essential in order to provide the wider range of complementary market based tools
needed to meet the challenges of the next century.
As I reported last year, consultation in 1994 showed a widespread agreement in principle
that the present regime should be reformed - to allow licence fees to reflect more closely
the economic value of spectrum. During 1995/96 a great deal of work was carried out to
produce initial proposals, including a study into the effective use of spectrum pricing. I
am delighted to report this year that the case for reform has been accepted by the
Government in a White Paper, 'Spectrum Management into the 21st Century' published in June
1996. I am very grateful to all those individuals and organisations who have commented on
the White Paper and the associated pricing study. Your views are vital as we move forward
to legislation once Parliamentary time is available.
The White Paper marks a watershed for our Agency. I look forward to being able to
report next year on both the outcome of the latest consultation and the progress towards
legislation.
Investors in People
The core of our organisation is in the knowledge and skill of our staff. In a sector as
fast moving as ours training and staff development play an essential role. Whether it be
in the administrative challenge of managing spectrum pricing, or the engineering challenge
of the transition to digital radio technologies such investment is vital. I'm pleased to
report that we have given a formal commitment to the Investors in People process and are
on the path to full accreditation.
Disaster Recovery
Whilst I have dwelt in this statement on the positive aspects of the growth and
development of our Agency it would be wrong not to mark the exceptional shock of the
damage to our South Quay headquarters in the IRA bombing on the evening of 9 February
1996. I would like to record my gratitude and relief that none of our staff were seriously
physically injured, though the psychological and emotional scars remain. I also record our
sorrow at the loss of life in South Quay Plaza where many of us knew, at least in passing,
those who died. I can only pay tribute to the exceptional efforts of my Directors and
staff at all levels throughout our Agency, which saw computer systems restored, an
emergency HQ established at Buckingham Palace Road and City Road, and finally relocation
to New King's Beam House whilst South Quay is repaired. That customer service continuity
was very largely maintained is evident in the figures in this Report and it remains a
remarkable achievement. It should also be remembered that our relocation from Waterloo
Bridge House to South Quay in October 1995 was a great success. Our move over a single
weekend was a major challenge - successfully delivered again by a team from all levels
across the Agency.
M.J. Norton
![]()