The International Communications Market 2010
Revenues in Canada and the major European comparator countries
Among Canada and the nine European markets included in our analysis, the majority saw revenues fall in 2009. Spain experienced the sharpest proportional reduction, down by 9.4% to £4.0bn. Only three European markets grew in 2009. Poland saw the strongest growth in percentage terms between 2008 and 2009, up by 5.7% to £2.1bn, while the UK and France increased by 0.4% and 2.4% respectively to £10.5bn and £10bn.
Note that the UK TV revenue total differs from our 2010 UK Communications Market Report, which included 'other' TV revenues (of £0.7bn) . For reasons of consistency, these revenues have been excluded in our international analysis.