The Communications Market 2010: Scotland
Consumers in Lothian and Forth Valley most likely to take bundles of communications services
Across Scotland, take-up of bundles is lower in rural parts of the nation (36% versus 46% for urban locations). This may reflect the fact that these areas are less well-served by both cable and unbundled exchanges than the rest of the UK, reducing the supply of bundles and discounted packages available, most of which include broadband. Take-up peaked at 54% of homes in Lothian & Forth Valley (above the UK-wide average of 50%).