The Communications Market 2010: Scotland
Hours of radio listening per head lower in Scotland than in other UK nations
Radio services reached 87.3% of the adult population in Scotland on a weekly basis in the year to Q1 2010, (very similar to a year ago at 87.4%); this was 2.6 percentage points lower than the UK average of 89.9%. Average listener hours per week in Scotland were 21.0 in Q1 2010, down from 21.6 last year and below the UK average of 21.9 hours per week (Figure 3.5).
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