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The Communications Market 2010: UK

BBC iPlayer remains the most popular online service, but others are increasing share

UKOM/Nielsen data provide an indication of the reach of the various services from the major broadcasters . The BBC iPlayer has by far the highest reach of the main catch-up TV services, used by 17% of active internet users in May 2010 (Figure 2.10). 4OD's reach stood at 3.6%, closely followed by ITV Player with 3.4%. Despite the iPlayer's lead, the data in Figure 2.10 suggest that other broadcasters are managing to increase their share of total catch-up TV reach. The gap between iPlayer reach and total catch-up TV reach has widened over the past year, although this may partly reflect the fact that iPlayer reach includes those using the platform to consume catch-up radio content.


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