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The Communications Market 2010: UK

Games consoles as media hubs

Video games consoles are also emerging as important platforms for delivering video to the television. Devices such as the Nintendo Wii, Microsoft's Xbox 360 and Sony's Playstation 3 include internet connectivity and allow access to varying amounts of audio-visual content.

Ofcom research in Q1 2010 found that nearly one in ten households with a games console used it to access the BBC's iPlayer on their television. BBC iPlayer usage data found that the Wii and PS3 consoles jointly accounted for 10% of all iPlayer requests for TV programmes in February 2010, higher than its use on Macs (7%). Split by console, the Playstation 3 accounted for 6% (4.9 million requests) while the Wii accounted for 4% (3.2 million requests), according to BBC iStats .

Figure 2.20 also shows that one in twenty homes are watching live audio-visual material via their games consoles. Xbox Live customers, for instance, can access live premium and basic channels from the Sky Player service.


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