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The Communications Market 2010: UK

TV net advertising revenues

Advertising revenue across all commercial television channels fell in 2009 - including commercial PSBs, PSB portfolio channels and other multichannel services. The main commercial PSB channels - ITV1, STV, UTV, Channel Television, GMTV1, Channel 4/S4C and Five - felt the brunt of the declining advertising market, with NAR generated by these channels down 14.0% in the year to £1.9bn. Five experienced the largest reduction in NAR during 2009, down by 23.8% to £207m. The Channel 3 licensees collectively saw NAR fall by 12.2% in the 12 months, to £1.1bn, while Channel 4/S4C generated £538m in advertising, a 13.7% drop. All of these channels together generated £333m in non-advertising-related revenue in 2009, a 1.4% increase year on year (excluding S4C's grant from the DCMS).

The PSB portfolio channels' NAR declined for the first time in 2009, down by 1.3% to £453m. The rest of the multichannel market saw a 2.7% reduction, down £22m to £786m.


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