The Communications Market 2010: UK
Likelihood to purchase a DAB set
By Q1 2010 around 17% of those respondents without a DAB set said that they intended to buy one within the next 12 months (up by 1pp on 2009). Of this 17%, 2% claimed they were certain to buy, while 5% said they were 'very likely' to buy. However, 55% of radio listeners without DAB said they did not plan to purchase a set over the next year.