Digital TV update - Q2 2010
Platform figures Q2 2010
2.1 Figure 1 summarises quarterly and annual digital growth. Take-up has now reached 92.7%, up by 2.9 percentage points year on year. The number of homes using DTT on any TV set rose by 2.0pp in the year to over 73.2% of homes by the end of Q2 2010. Homes where DTT was the sole platform had reached 39.3% of the total (10.1 million) in Q2 2010, up 0.5pp in the year. Pay satellite take-up rose by 1.7pp over the year to 36.5% or 9.3 million homes, with the cable share of homes up 0.9pp year on year, to 13.0% (3.3 million homes).
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