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Digital TV update - Q2 2010

Multichannel homes platform overlap: Q2 2010

2.11 Figure 4 illustrates the degree of overlap between the larger multichannel platforms. This indicates the number of homes with access to one or more of the three main platforms (DTT, pay-satellite, cable). Of the 18.7 million homes with access to DTT, over half (53.7% or 10.1 million) rely solely on DTT for digital reception. The remaining 46.3% (8.7 million) are satellite or cable homes using DTT either on a primary or second set. Results indicate that around 500,000 homes claim to have access to both satellite and cable, with around 50,000 homes owning all three platforms. Nine in ten cable homes also use another DTV platform, while just over seven in ten pay-satellite homes also use DTT or cable in some form.


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