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Audio Description makes the story clearer

If you’ve ever sat there struggling to see the TV picture you may want to think about turning on Audio Description. Audio Description (AD) is a free and existing service that can transform the enjoyment of TV for people who have difficulty seeing what’s happening on the screen.


What is Audio Description (AD)?

Like a narrator telling a story, an additional commentary describes body language, expressions and movements - allowing you to hear what you might not be able to see, so you don’t miss a thing.




How can I find out more about Audio Description?

This website should answer most of your questions about AD, but if you want to experience some online examples of audio described programming or need further information visit www.audiodescription.org.uk or call the RNIB’s Audio Description helpline on either 08456 01 01 81 or 0161 234 9063*.

* In line with Central Office of Information advice, the Audio Description Awareness campaign is offering the choice of an 0845 and a geographic 0161 number. Your telephone tariff plan will determine which number is cheaper for you to call. Callers should check the cost of calling 0845 and 0161 numbers with the company that bills them for calls.




What programmes can I watch with Audio Description?

AD is an additional service that is available on all major TV channels; it is not a new channel.

Many popular soaps and sitcoms like EastEnders, Neighbours, Coronation Street and Friends are audio described, not to mention loads of dramas, documentaries, cookery shows, travel programmes, children’s programmes and films.

You can find full audio described programme information by visiting www.audiodescription.org.uk or by calling the AD Helpline.




How can I get Audio Description?

To get AD, your TV must be able to receive digital TV.

If you do not have digital TV already, you will need to convert your TV to receive it using a digital set-top box or by replacing it with an Integrated Digital TV (IDTV). Be aware that not all set-top boxes and IDTVs can receive AD.

Advice: Buying AD-ready digital equipment can be a challenge with store staff often unaware of what AD is. What are my options for buying AD? should provide you with all the infomation you need before going shopping

Do I already have digital TV?

It’s easy to find out. If you can receive more than five channels or six channels then you’re probably already digital. For any other questions relating to digital TV contact Digital UK.




How much will Audio Description cost?

The AD service itself is free to receive and use, but because you need digital TV to get it, you may need to buy some equipment. Prices vary, so it’s worth shopping around. See the next section or call the AD helpline for information on affordable and suitable options.

A Digital Switchover Help Scheme exists and will provide support for some people depending on your situation. See support for more information.




What are my options for buying AD?

There are 3 main ways you can buy AD equipment.

1. Join Sky or Virgin Media.

With Sky and Virgin Media, AD can be turned on and off using your remote control and on-screen menus. There are several payment options if you decide to join either Sky or Virgin Media. With Sky you can pay a one-off installation cost with no monthly payments (Freesat) or you can pay a monthly subscription for more channels. Virgin Media offers digital TV with no additional monthly payments (Size M) when taken with its phone package or you can pay a monthly subscription for more channels.

If you already have Sky or Virgin Media, you already have AD. Use our instruction guide to find out how to switch on AD

To join either Sky or Virgin Media contact them directly or speak to your local electrical retailer.

2. Buy a Freeview digital box

This is a set-top box that allows to you to get digital TV through your existing aerial. Only certain digital boxes allow you to receive AD. Currently only some TVonics and Portset Freeview boxes can receive digital TV with AD. See get the right equipment for a list of models

3. Purchase a Freeview Integrated Digital Television (IDTV).

An IDTV is a TV with a Freeview digital box built in. As with set-top digital boxes, not all can receive AD - currently, only certain Sony, Panasonic, Phillips and Toshiba IDTVs can - see get the right equipment for a list of up-to-date specific models that have AD

Most major and independent electrical retailers will sell IDTVs that allow you to receive AD both in their stores and online.

Important: Before you buy a Freeview digital box or Freeview IDTV




Is there any support to help me get the equipment I need for Audio Description?

You may be eligible for assistance from the Digital Switchover Help Scheme. This scheme has been set up to provide assistance to people who may need more support in switching to digital television.

You are eligible if:

Some of the equipment options available from the Help Scheme will provide Audio Description. There may be a charge of £40 for basic help, depending on whether you receive income benefits or not.

The Help Scheme is being rolled out region by region and eligible people will be contacted a few months before switchover in their region.

Even if you are eligible for help, you may want to receive Audio Description before the Help Scheme comes to your area, in which case you can purchase equipment as already described. The Help Scheme will provide help to convert one TV to digital; you will have to convert other TVs yourself.

You need to be registered blind or partially sighted to qualify for help so if you think you could be registered, contact your ophthalmologist or ask your GP to refer you to an ophthalmologist.

There’s currently no helpline number for the Help Scheme but when there is, you will be able to get it from www.audiodescription.org.uk or the AD helpline.




Already a Sky customer? Just turn on Audio Description

If you are a Sky (“Freesat” or subscription) customer you already have AD and just need to turn it on by following the steps below. You’ll need to use your remote control and follow an on-screen menu display.

If you have trouble seeing the display, Sky’s Accessibility Helpline can talk you through the process. Once it’s set up, it’ll be on every time you turn on your TV.

Getting to the AD menu

Turning on AD and other options

The AD menu allows you to turn on a range of functions related to AD, including turning on AD itself.

Saving your settings

Once you’ve set everything up how you want it, move the highlighter to “Save settings” and press “OK”.
To exit all menus, press the “Sky” button.

Using Audio Description on Sky

Even if you have turned on AD, certain channels need to be viewed on a different channel number to their regular one depending on where you live.

In London all channels are at their normal location

If you live in England (outside London)

BBC1 - Channel 974
BBC2 - Channel 102
ITV - Channel 993
Channel 4 - Channel 994

If you live in Scotland, Wales or Northern Ireland.

BBC1 - Channel 974
BBC2 - Channel 989
ITV - Channel 993
Channel 4 - Channel 994

All other channels can be watched at their existing channel number and still receive AD.




Already a Virgin Media* customer? Just turn on Audio Description

If you are a Virgin Media (*formerly NTL or Telewest) customer you already have AD and just need to turn it on. You’ll need to use your remote control and follow an on-screen menu display. If you have trouble seeing the display, call Virgin Media’s customer care line and they’ll talk you through the process. Once it’s set up, it’ll be on every time you turn on your TV.

Getting to the AD menu

Turning on AD

Saving your settings

Press the OK button to store settings

Even if you have turned on AD, certain channels need to be viewed on a different channel number to their regular one:

BBC1 - Channel 851
BBC2 - Channel 852
ITV1 - Channel 853
Channel 4 - Channel 854
Five - Channel 855

All other channels can be watched on their normal number and still receive AD.




Does Audio Description only exist for TV?

No, AD exists across a range of different entertainment and cultural activities. For example:

To find out more about AD in areas beyond TV visit www.rnib.org.uk/audiodescription



Get the right equipment

At the time of publication the following Audio Description digital TV equipment could be purchased.

AD ready Freeview digital boxes

TVonics digital box

AD ready Freeview IDTVs

Panasonic IDTVs
All Panasonic plasma and LCD Integrated Digital TVs bought from the start of 2007 onwards can receive Audio Description.

Toshiba IDTVs

Sony IDTVs

Sky and Virgin Media will supply their own digital box when you sign up.




Further information

Audio Description Website and Helpline

AD website: www.audiodescription.org.uk.

AD helpline: 08456 01 01 81 or 0161 234 9063* .

* In line with Central Office of Information advice, the Audio Description Awareness campaign is offering the choice of an 0845 and a geographic 0161 number. Your telephone tariff plan will determine which number is cheaper for you to call. Callers should check the cost of calling 0845 and 0161 numbers with the company that bills them for calls

For information relating to digital TV

Call Digital UK on 08456 50 50 50§ or visit www.digitaluk.co.uk
(Digital UK is the independent, non-profit organisation leading the process of digital TV switchover in the UK).

Suppliers of Digital TV equipment that can receive Audio Description

**The cost of 0800, 0845, and 0870 numbers will be determined by your telephone tariff plan. Callers should check the cost of calling such numbers with the company that bills them for calls.




Glossary of AD terms

Audio Description is additional commentary on TV between programme dialogue that explains visual plot points like body language, expressions and movements. It’s only available through digital TV.

Digital set-top box (or digibox) is a small box that allows your existing TV to receive a digital signal. Your existing aerial plugs in the box and you connect the box to your TV’s aerial socket.

Digital Switchover will happen between 2008 and 2012 as the UK gradually switches to digital TV, region by region. The UK’s old analogue television broadcast signal is being switched off and any TV set that’s not converted to digital when the switchover takes place will no longer receive TV programmes.

Digital Switchover Help Scheme is a government scheme to help eligible people (including registered blind and partially sighted people) switch to digital TV. It is still being set up but will be up and running in 2008.

Digital TV is a way of broadcasting TV that allows your TV to receive more channels and access various services. Virtually all TVs can be converted to receive digital TV with a set-top box, or you can buy a new Integrated Digital TV.

Digital UK is the independent, non-profit organisation leading the process of digital TV switchover in the UK. Digital UK provides impartial information on how people should prepare for the move to digital and when to do it.

Freesat is a similar service to Freeview, but is received via a satellite dish rather than via an aerial.

Freeview is a free digital TV service bringing you channels including ITV2, E4 and BBC Three. When you buy a set-top box this normally comes as standard.

IDTV (Integrated Digital TV) is a TV with a digital box built in. With an IDTV you don’t need to buy a separate set-top box to receive digital TV.


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