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Introduction

Most of the following complaints were received by the legacy regulators prior to the commencement of Ofcom. Under the terms of the Communications Act 2003, they became the responsibility of Ofcom on 29 December 2003.

The Communications Act allows for the Codes of the legacy regulators to remain in force until such time as Ofcom has developed its own Codes. These will be published at the end of 2004 following a full public consultation.

The Codes currently in force for advertising are:

• Advertising and Sponsorship Code
  Radio Authority
• Advertising Standards Code
  Independent Television Commission
• Rules on the Amount and Scheduling of Advertising
  Independent Television Commission

The cases have been considered against the above Codes.

• Some advertisements will have breached the relevant Code (Upheld).
• Others will not have breached the Code (Not upheld).
• However, there may be occasions where Ofcom recognises that a broadcaster has taken appropriate action in response to an issue (for instance, the broadcaster may recognise that an error has occurred and taken responsible steps to rectify it). Ofcom will consider that these complaints have been resolved. But even when such action has been taken, Ofcom may still consider it appropriate to find the advertisement in breach of the Code due to the seriousness of the issues involved.

The layout of the report reflects these distinctions.

The following table summarises complaints and interventions arising from breaches of the Rules on the Amount and Scheduling of Advertising:

Licensee	Sales house	Comments/Explanation
Various ITV1 regions	Granada	Artist Separation: broadcaster not informed of artist's appearance in commercial which was scheduled during a programme in which he also appeared.

• Advertising complaints bulletin [pdf]
  Issue number A02 - 3 February 2004
• Resolved Cases
  News of the World - England Rugby DVD -- TWBA/London
• Upheld Cases
  Sasaki Mattresses, Currys Digital Receiver, Ab Force Belt

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