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Introduction

The Communications Act allows for the Codes of the legacy regulators to remain in force until such time as Ofcom has developed its own Codes. These will be published at the end of 2004 following a full public consultation.

The Codes currently in force for advertising are:

• Advertising and Sponsorship Code
  Radio Authority
• Advertising Standards Code
  Independent Television Commission
• Rules on the Amount and Scheduling of Advertising
  Independent Television Commission

These are all available on the Ofcom website: www.ofcom.org.uk

The cases have been considered against the above Codes.

• Some advertisements will have breached the relevant code.
• Others will not have breached the code.
• There may also be occasions when advertisements have breached the Codes but no action is necessary, since Ofcom recognises that a broadcaster has taken appropriate action in response to an issue (to rectify or bring about the rectifications of an error). Ofcom will consider that these complaints require no further action. Even when such action has been taken, Ofcom may still consider it appropriate to find the advert in breach of the Code due to the seriousness of the Issues Involved.

The layout of the report reflects these distinctions.

The following table summarises complaints and interventions arising from breaches of the Rules on the Amount and Scheduling of Advertising:

Licensee	Sales House	Comments/Explanation
C4	C4	Advertisement had a post 7.30pm restriction but was shown at 3.12pm due to human error.

Amendment to Advertising Standards Code

Following the implementation on 26 February of the Betting & Gaming (Northern Ireland) Order 2004 (SI 2004 No. 310 (N.I.1)), all restrictions on the advertising of Bingo in Northern Ireland have now been removed. Consequently, minor amendments to the Advertising Standards Code (Rule 3.1 and Rule 11.6) and the Advertising and Sponsorship Code (Rule 26) have been made which take account of this change.

• Advertising Complaints Bulletin [pdf]
  Issue A04 - Print version
• Breach of relevant Code
  Courts, The Very Best of Cher CD, Michael Jackson Number Ones DVD, Hastings College
• No breach of relevant Code
  Mini

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