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In this chapter, we have set out an approach to defining PSB, in terms of objectives and necessary interventions; to measure its delivery; and (more tentatively) to assess the value produced within a cost-benefit framework. We also presented in more detail the results of the pilot study that the ITC has recently undertaken to assess the costs and benefits of PSB obligations on ITV1.

We hope that – by setting out such an approach – we have helped to clarify the issues and challenges that relate to the definition and measurement of PSB, and have laid useful groundwork for future thinking and research in this area.

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