Adults' media literacy
Ofcom’s regular research into adults’ media literacy gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+. It covers TV, radio, mobile phones, games, and the internet, with a particular focus on the latter.
Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
Adults' media use and attitudes
Drawing largely on Ofcom's quantitative Adults’ Media Literacy Tracker, this report provides detailed evidence on media use, attitudes and understanding among UK adults aged 16 and over. The report is a reference document for industry, stakeholders and the general public.
Adults’ Media Lives is an 19-year qualitative ethnographic study which aims to give a human face to the data. The study follows the same 20 people over time, tracking the changing nature of individuals' relationship with digital media – how it fits into their lives, what motivates them to adopt new technology and learn new skills, their usage habits, levels of understanding, issues and concerns.