Children's Media Lives
The Children’s Media Lives project follows, as far as possible. the same group of 21 children aged 8 to 17, conducting filmed interviews each year to learn about their media habits and attitudes. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
It provides evidence about the motivations and the context for media use, and how media is a part of their daily life and domestic circumstances. The project also provides rich details of how children’s media habits and attitudes change over time, particularly in the context of their emotional and cognitive development.
Year 10 findings – 19 April 2024
This document provides analysis of the findings from the tenth year of Ofcom’s Children’s Media Lives study.
Children’s Media Lives: Year 10 findings – 19 April 2024 (PDF, 6.0 MB)
- Annex 5: Discussion Guide (PDF, 372.6 KB)
- Annex 6: Information Sheet (PDF, 132.1 KB)
- Annex 7: Reviewing reality ethics and safeguarding policy (PDF, 248.0 KB)
This document provides analysis of the findings from the ninth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children’s Media Lives: Year 9 findings – 29 March 2023 (PDF, 1.5 MB)
This document provides analysis of the findings from the eighth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children’s Media Lives: Year 8 findings – 30 March 2022 (PDF, 4.0 MB)
This document provides analysis of the findings from the seventh year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children’s Media Lives: Year 7 findings – 28 April 2021 (PDF, 4.0 MB)
This report provides analysis of the findings of a Covid-19 specific wave of Ofcom’s Children’s Media Lives study. The research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children's Media Lives: Life in Lockdown report (PDF, 1.3 MB)
This document provides analysis of the findings from the sixth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children's Media Lives: Year 6 findings (PDF, 2.1 MB)
Annex 1: Revealing Reality Ethics and Safeguarding Policy (PDF, 213.4 KB)
Annex 2: Topic guide (PDF, 502.6 KB)
Annex 3: Data capture and stimulus (PDF, 3.8 MB)
Annex 4: Sample specification and screener (PDF, 145.4 KB)
This document provides analysis of the findings from the fifth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children's Media Lives: Year 5 findings (PDF, 2.7 MB)
Annex 1 - Discussion Guide (PDF, 664.3 KB)
Annex 2 - Full Data Capture and Stimulus testing (PDF, 2.3 MB)
Annex 3 - Revealing Reality Ethics and Safeguarding Policy (PDF, 202.9 KB)
Annex 4 - Sample Specification (PDF, 222.8 KB)
This document provides analysis of the findings from the fourth year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children's Media Lives: Year 4 findings (PDF, 1.2 MB)
Annex 1 - Data Collection Guide (PDF, 416.4 KB)
Annex 2 - Full Data Capture (PDF, 2.6 MB)
Annex 3 - Revealing Reality Values and Ethical Policy 2017 (PDF, 209.4 KB)
Annex 4 - Sample Specification (PDF, 222.8 KB)
This document provides analysis of the findings from the third year of Ofcom’s Children’s Media Lives study. This research began in 2014 as a way of providing a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Children's Media Lives: Year 3 findings (PDF, 856.9 KB)
Annex 1 - Data Collection Guide (PDF, 650.9 KB)
Annex 2 - Full data capture (PDF, 1.9 MB)
Annex 3 - ESRO Values and Ethical Policy 2016 (PDF, 246.1 KB)
Annex 4 - Sample Specification (PDF, 242.4 KB)
This document provides analysis of the findings from the second year of Ofcom's Children's Media Lives study.
Children's Media Lives: Year 2 findings (PDF, 523.0 KB)
Annex 1 - ESRO Data Collection Guide (PDF, 540.9 KB)
Annex 2 - Recruitment & Sample (PDF, 236.9 KB)
Annex 3 - ESRO Stimulus (PDF, 2.3 MB)
Annex 4 - Favourite content stimulus (PDF, 1.9 MB)
Annex 5 - Conducting Research with Children (PDF, 159.2 KB)
Children’s Media Lives: Year 1 findings (PDF, 955.7 KB)
Annex 1 Topic guide (PDF, 308.0 KB)
Annex 2 Sample specification (PDF, 204.1 KB)
Annex 3 Advertising stimulus (PDF, 684.9 KB)
Annex 4 How does it work stimulus (PDF, 117.0 KB)
Annex 5 Privacy stimulus (PDF, 298.4 KB)
Annex 6 Website stimulus (PDF, 1.7 MB)
Annex 7 Online Behaviours stimulus (PDF, 114.9 KB)
Annex 8 Pre-task (PDF, 81.6 KB)
Annex 9 ESRO Safeguarding policy (PDF, 159.2 KB)