Audience expectations in a digital world

Warning: this report contains offensive language and graphic descriptions which may cause offence.

Ofcom commissioned Ipsos MORI to conduct research to help them understand how audience expectations of audio-visual content are evolving in a digital world.

The research explored participants’ changing attitudes towards content standards and their experiences of programmes across platforms including: TV, radio, catch-up, subscription and video sharing services.

The research involved deliberative workshops with members of the public across the UK and mini-groups and in-depth interviews with specific groups. Fieldwork was conducted between 26 September and 19 November 2019.

Audience expectations in a digital world – full report (PDF, 1.6 MB)

Disgwyliadau cynulleidfaoedd mewn byd digidol (PDF, 3.1 MB)

Audience expectations in a digital world – clips and scenarios report (PDF, 985.4 KB)

Audience expectations in a digital world – methodology (PDF, 3.4 MB)