Mobile phone users can now send a simple text message to opt out of unsolicited sales and marketing calls.
The 'text-to-register' service, launched by the Telephone Preference Service (TPS) and Ofcom, enables mobile phone users to add their number to the UK's official ‘do not call’ database by texting ‘TPS’ and their email address to 85095.
It is illegal for organisations to make unsolicited sales and marketing calls to numbers registered with the TPS, unless they have a person’s consent to do so.
According to Ofcom research, only half (48%) of people familiar with the TPS are aware that mobile numbers can be registered, compared to almost nine in 10 (88%) for landline phone numbers.
This helps explain why only 2.9 million mobile numbers (around 3%) are registered on the TPS database, compared with 18.5 million landline numbers (around 85%).
By introducing the quick and easy text-to-register process, the TPS and Ofcom aim to raise awareness of the preference service among mobile users and drive registrations.