07 November 2005
Ofcom today announces the award of the new FM local commercial radio licence for Swansea.
By the closing date of 4 August 2005, Ofcom received three applications for the Swansea licence. After giving careful consideration to each of the applications submitted, the Ofcom Radio Licensing Committee has decided to award the licence to:
Swansea Bay Radio Ltd., 8 Pentwyn Drive, Baglan, Port Talbot, SA12 8EF
Swansea Bay Radio Ltd. is owned by Town and Country Broadcasting (65%), Haven FM (Pembrokeshire) Ltd., (20%) and three locally-based individuals (15%). It will provide a local speech and music station for the Swansea area, with 24-hour news, information and comment aimed primarily at the 35+ age group, with a predominantly gold and easy listening mix of music.
The licence is for a service to cover the city of Swansea and the surrounding area, which has an adult population (aged 15+) of around 300,000. However, the exact coverage will be determined by the location of the transmission site and other technical characteristics.
Ofcom expects Swansea Bay Radio to begin broadcasting at the earliest opportunity and no later than two years from this award date.
Ofcom will publish a statement setting out the key determining factors for the award of this licence shortly.
The licence will be issued for a twelve year period.