09 September 2005
Ofcom has today published the findings of research into the views of the general public on television coverage of the 2005 General Election.
Key findings include:
The full research report is available from the Ofcom website - see Related Items.
The research was commissioned by Ofcom in order to understand the attitudes of viewers and voters to television coverage of the 2005 General Election.
Analysis of the quality and effectiveness of coverage form a valuable part of Ofcom's assessment of the delivery of Public Service Broadcasting, whilst analysis of findings about impartiality inform Ofcom’s work in broadcasting standards.
The research on Party Election Broadcasts will be considered when Ofcom comes to review the rules on party political broadcasting, to be undertaken after the findings of a Government consultation on the subject are published.
Note: Ofcom commissioned ICM Research to carry out the research study into views of the general public towards General Election broadcasting on television. ICM Research interviewed a random sample of 1,438 people aged 18 years and over by telephone on the pre-Election survey (undertaken during 6-12 April 2005), and 1,433 on the post-Election survey (undertaken during 6-16 May 2005).